1. ™
Our proprietary analytics suite identifies the
unique characteristics of your customers and
zeroes in on the right prospects.
Understand
Your Customers
Find the Right
Prospects Critical, real-world insight At a glance
into your market Easy-to-understand,
actionable information
• Learn what your best customers have in common
• Pinpoint look-alike prospects using existing customer data
• Determine how far customers travel to shop your stores
File Summary
Number of records input was: 9,434
We'll start by helping you
The overall match rate was: 92%
ZIP City % of File
Your top 3 ZIP codes are: 84057 OREM 7.41%
84663 SPRINGVILLE 5.13%
• Find high-opportunity neighborhoods
84097 OREM 5.06%
TOTAL 17.60%
Demographic Summary
Your customers are 1.6 times more likely to be $125,000 - $149,999 than the average
consumer in your market area.
understand more about your • Understand the effect of competitors and natural barriers
In terms of the Length of Residence category, your customers index at 139 in the 15+ years
segment, which is 1.4 times above the average.
In general, your customers are much more likely to fall into the $350,000 - $399,999 segment
than other consumers in the market. They index at 134 in this Home Value grouping.
on your business The average age of your customers is 53 while the average age of the market
is 46. Your customers are 15 percent older than the market average.
customers, refine your existing
Your best customers earn $117,106 in annual income versus the market average
of $71,133.
• Build a targeted marketing strategy based on customer PRIZM Summary
Your best PRIZM clusters are:
demographics and purchase behavior
Index % of File SunsetCity
strategy and target high
Sunset City Blues 203 3.43% Blues
White
Middleburg Managers 185 2.56%
Picket
Beltway Boomers 180 2.98%
Fences
Blue Blood Estates 165 2.43%
Top Clusters
ABC CORP PROFILE
White Picket Fences 162
359.03
6.90%
8.98%
Middleburg
Managers
• Use the intelligence to develop competitive blunting
All Other Clusters 91 81.70%
DEMOGRAPHICS SUMMARY
Beltway
BlueBlood Boomers
Estates
potential prospects. Deliver the
HOUSEHOLD Customers Base Universe
strategies and minimize competitor threats
HOME VALUE Count % Comp Index Count % Comp
$1,000 - $24,999 Your core customers are most
38 0.46% 52 likely to: 0.89%
5,209
$25,000 - $49,999 Order from QVC
10 0.12% 31 2,301Mail order collectibles
0.39% Read American Legion Magazine
$50,000 - $74,999 Eat at Olive Garden
29 0.35% 29 7,004Collect coins
1.20% Read VFW magazine
$75,000 - $99,999 Order from Gevalia Kaffe 43
101 1.23% 16,906Play baseball
2.90% Read Scouting Magazine
$100,000 - $124,999 Shop at Talbots
186 2.27% 46 29,099Take a ski vacation
4.98% Read Architectural Digest
$125,000 - $149,999 Shop at Wal-Mart pharmacy
447 5.46% 68 46,925 8.04%
Rent/Buy kid's videos Read People en Espanol
$150,000 - $174,999 677 8.26% 76 63,052 10.80%
$175,000 - $199,999 964 11.76% 97 70,718 12.11%
$200,000 - $224,999 978 11.94% 108 64,287 11.01%
right messages, the right offers
$225,000 - $249,999 859 10.48% 116 52,664 9.02%
$250,000 - $274,999 729 8.90% 120 43,124 7.39%
$275,000 - $299,999 639 7.80% 132 34,458 5.90%
$300,000 - $349,999 873 10.65% 131 47,575 8.15%
Customer analysis includes:
$350,000 - $399,999 572 6.98% 134 30,313 5.19%
$400,000 - $449,999 362 4.42% 130 19,897 3.41%
$450,000 - $499,999 222 2.71% 117 13,491 2.31%
$500,000 - $774,999 423 5.16% 111 27,235 4.67%
$775,000 - $999,999 59 0.72% 76 5,565 0.95%
$1,000,000 + 26 0.32% 47 3,973 0.68%
Total Analyzed Count 8,194 583,796
Total Input Count 9,434
and the right imagery.
Enhance Rate % 86.86%
Age, Income, Education Nielsen PRIZM™ 14.00%
12.00%
Home Market Value - % Comp
segmentation
10.00%
8.00%
Presence of Children
6.00%
4.00%
2.00%
0.00%
Lifestyle & interests
Homeownership, Home Value Home Market Value - Index
Purchase history 160
Ethnicity
140
120
100
80
Market potential & 60
Marital Status
40
20
penetration
0
$1K - $25K - $50K - $75K - $100K - $125K - $150K - $175K - $200K - $225K - $250K - $275K - $300K - $350K - $400K - $450K - $500K - $775K -
$1,000K
$24K $49K $74K $99K $124K $149K $174K $199K $224K $249K $274K $299K $349K $399K $449K $499K $774K $999K
Index 52 31 29 43 46 68 76 97 108 116 120 132 131 134 130 117 111 76 47
Base Universe represents top 95% zips
Distance & Drive-Time
Core Segment
Niche Segment
Target prospect list
Developmental Segment
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