The document is a delivery tracking report from Tribune Direct for a direct mail campaign that was delivered between July 8-11, 2011. It shows that 144,395 pieces were mailed and 144,001 were delivered, with delivery rates of 22.30% early, 64.42% on-time, and 13.01% late. The report also describes TribTrack, Tribune Direct's proprietary delivery tracking technology that integrates with USPS intelligent mail barcodes to provide detailed tracking and reporting on direct mail campaigns.

1. TribTrack
In-Home Delivery Tracking
™
You’ll KNOW when
your message arrives.
Tribune Direct - InHome Counts by State
Job: 75752 Drop: 2 Mailed Delivered Early On-Time Late No Scan
In-Home Dates: 07/08/2011 thru 07/11/2011 144,395 144,001 32,194 93,025 18,782 394
Job Description: Inhome Drop 2 (SCF - Drop 2) Percents: 99.73% 22.30% 64.42% 13.01% 0.27%
The most
critical
moment
of your direct mail campaign
Prepared By: Tribune Direct Marketing Page 1 of 4 8/3/2011 10:32 AM
Proprietary
Technology
Designed to drive results and Developed by Tribune Direct
protect your postage investment for the benefit of our
customers, TribTrack™ is a
proprietary technology
• Monitor in-home delivery • Overlay responder data
that integrates seamlessly
• Track down to the individual piece • Customized reporting
with the USPS’ intelligent
• Identify your best days for in-home • Target multi-channel messages
• Coordinate sale dates • Easily coordinate multiple deliveries mail barcode (IMB).
• Identify and react to any problematic areas across multiple days
Smarter Mail. Better Results.
Take your mail to the next level. tribunedirect.com