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OVERCOMING THE ROADBLOCKS (contd.) LEAN Remaking 'Made in China' (August 2012)

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OVERCOMING THE ROADBLOCKS (contd.) LEAN INTO NATIONAL IDENTITY (contd.)Chinese-born labels Huili (or Warrior) sneakers, established in the 1930s,has undergone design updates—albeit by European companies—and found In 2009, a limited-run redesign of heritagefavor among hip international audiences, who buy into the brands heritage. brand Shanghai Watch Co. sold out not only domestically but in trendy boutiques such as Colette in Paris and Kidrobot in New York. Image credits: Huili; Shanghai Watch Co.

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