CONTENTMARKETING                       @rontite            CEO, The Tite Group
IT ALL STARTEDWHEN I WASWATCHINGPRIMETIMESPORTSON ROGERSSPORTSNET
ROGERS                 ROGERS                  ROGERS CABLE                CONTENT                  WIRELESSCABLE    RADIO...
WIRELESS                       MOBILE CABLE     RADIO   TV   WEB       BLOGS   LIVE   ADSINTERNET                      ON ...
MEDIAPROPERTIESARE ACTINGLIKE BRANDS
BUT
WIRELESS                       MOBILE CABLE     RADIO   TV   WEB       BLOGS   LIVE   ADSINTERNET                      ON ...
WIRELESS                        MOBILE                   THEY STILL NEED                   SOMETHING CABLE     RADIO   TO ...
CONTENTTHE STUFF THATPEOPLE WANTTO (AND CAN)SEE/WATCH/HEAR/READ
CONSUMERS
NO ONEWANTS TO BEPITCHSLAPPED
CONSUMERSWANT YOUTO SOLVETHEIRPROBLEM
OPENHONESTTRANSPARENT
THEY WANT TODO BUSINESSWITH BRANDSTHAT SHARETHEIR VALUES
BRANDSNEED TO BECOMEMEDIA PROPERTIES
CONTENTMARKETING
RISEOF THENICHEMARKET
LOWCOST OFPRODUCTION
DIGITALDISTRIBUTION
THEAPPROACH
STARTWITHYOURBRANDBELIEF
CONSUMPTION    CURATION CREATION     CONNECTIONS
THANKS @rontite
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
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Content marketing

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Every brand should be a media property.
Welcome to Content Marketing.

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Content marketing

  1. 1. CONTENTMARKETING @rontite CEO, The Tite Group
  2. 2. IT ALL STARTEDWHEN I WASWATCHINGPRIMETIMESPORTSON ROGERSSPORTSNET
  3. 3. ROGERS ROGERS ROGERS CABLE CONTENT WIRELESSCABLE RADIO TV WEB BLOGS LIVE ADS
  4. 4. WIRELESS MOBILE CABLE RADIO TV WEB BLOGS LIVE ADSINTERNET ON DEMANDROGERS HAS CREATED THEIR OWN ECOSYSTEM
  5. 5. MEDIAPROPERTIESARE ACTINGLIKE BRANDS
  6. 6. BUT
  7. 7. WIRELESS MOBILE CABLE RADIO TV WEB BLOGS LIVE ADSINTERNET ON DEMAND
  8. 8. WIRELESS MOBILE THEY STILL NEED SOMETHING CABLE RADIO TO TALK TV WEB BLOGS PRINT ADSINTERNET ABOUT ON DEMAND
  9. 9. CONTENTTHE STUFF THATPEOPLE WANTTO (AND CAN)SEE/WATCH/HEAR/READ
  10. 10. CONSUMERS
  11. 11. NO ONEWANTS TO BEPITCHSLAPPED
  12. 12. CONSUMERSWANT YOUTO SOLVETHEIRPROBLEM
  13. 13. OPENHONESTTRANSPARENT
  14. 14. THEY WANT TODO BUSINESSWITH BRANDSTHAT SHARETHEIR VALUES
  15. 15. BRANDSNEED TO BECOMEMEDIA PROPERTIES
  16. 16. CONTENTMARKETING
  17. 17. RISEOF THENICHEMARKET
  18. 18. LOWCOST OFPRODUCTION
  19. 19. DIGITALDISTRIBUTION
  20. 20. THEAPPROACH
  21. 21. STARTWITHYOURBRANDBELIEF
  22. 22. CONSUMPTION CURATION CREATION CONNECTIONS
  23. 23. THANKS @rontite

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