2. Social sharing is
an easy way to:
+ Build awareness
+ Broaden reach
+ Extend content lifespan
+ Empower customers
+ Exhibit “social proof”
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
3. But first…more on “social proof”
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
4. How does “social proof”
influence?
Eases
minds
Satisfies
skeptics
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Reinforces
norms
Sets new
norms
5. The problem of invisibility
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
6. City of San Marcos
efficiency case study
Use fans
save
money
Use fans
save
GHG
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Use fans
be
responsible
Use Fans
Be like
77% of
neighbors
7. City of San Marcos
efficiency case study
Use fans
save
money
Use fans
save
GHG
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Use fans
be
responsible
Use Fans
Be like
77% of
neighbors
8. You’ve
experienced
it yourself
+ Word of mouth
+ Product reviews
+ Testimonials
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
9. You’ve
experienced
it yourself
+ Word of mouth
+ Product reviews
+ Testimonials
+ Endorsements
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
10. You’ve
experienced
it yourself
+ Word of mouth
+ Product reviews
+ Testimonials
+ Endorsements
+ Trust symbols
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
11. Give your customers
something to talk about
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
12. What gets someone to share?
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
+ Emotion
13. What gets someone to share?
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
+ Emotion
+ Practical
14. What gets someone to share?
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
+ Emotion
+ Practical
+ Pride
15. What gets someone to share?
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
+ Emotion
+ Practical
+ Pride
+ Awe Provoking
16. Pride & awe provoking
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
17. Ways to inspire & enable social sharing
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Provide information
that is informative
and interesting
to them.
18. Ways to inspire & enable social sharing
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
Embed
opportunities
throughout
web pages
“Establish yourself as an industry thought leader
by adding commentary to the links you tweet
[click to tweet]”
19. Social media platforms
want it to be easy for you
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
20. What to measure:
+ Compare web traffic before & after
+ Total the actions taken
+ Tally new followers
+ Subscribers to newsletter
SOCIAL MEDIA FOR UTILITIES | Leslie Myers – June 3, 2014
