Artifact Analysis Handout

1. Answers to Analysis Questions Direct Example to Prove Answers (quotes)
Significance Maxx is explaining why he is making Youtube videos, what
his channel represents, and the content of his expertise.
“Everyone should practice Ever Forward and give 110% into
everything they do” (Ever Forward is Maxx’s brand/motto)
Activities Getting ready for a powerlifting meet and introducing his
new brand/motto.
“I am preparing for the Rum 7 meet and I am 4 weeks out.”
Identities He is a leader and someone who is an expert. People can
trust his advice.
“Thank you to all who have bought an Ever Forward t-shirt they
sold out in under 2 hours of being on the market”
Relationships He is speaking to people watching his video and who are
interested in his life and/or are trying to do what he is
doing [powerlifting].
“As always, thank you to my subscribers and be sure to like this
video if you want to see more content like this”
Politics (social goods)
He is talking as an expert in powerlifting and someone you
can take advice from.
“My full workout routine is in the description below…..I
recommend all of you check it out and give it a shot.”
Connections He connects all of his knowledge about how to be a
successful power lifter (ie: form, nutrition, programming,
etc) to the actual performance of a meet.
“I have been eating 50 more grams of protein in order to build
more muscle while still staying lean for my meet.”
Sign Systems and
Knowledge
He uses vocabulary that require knowledge of the
YouTube world and knowledge of lifting weights.
Weight lifting words “spotter, max, miss”
YouTube words “subscribe, like, comment”