Using your exclusive audience to get leads for what you know they are already looking for. Using the "ghost email method" and "reverse squeeze page"

1. 2 Sneaky Ways To Turn Facebook
Fans Into Leads

2. “The Ghost Email”

Prepare a desirable download for your
prospects

Send out a message: “I've got this cool
checklist/mindmap/mp3.”

Do not make them jump through hoops and
follow a multitude of links

Provide this simple instruction: “If you want this
checklist/mindmap/mp3 send a blank email to
(your auto-responder email address).”

3. “The Ghost Email”

Most email marketing service providers have an
auto-responder functionality

This works by sending a blank email to the
email address and the sender is automatically
subscribed to that email address

It will then send the email with the download
link

4. Reverse Squeeze Pages

A squeeze page is a landing page designed to
capture e-mail addresses from potential
subscribers by convincing or “squeezing” a
visitor to opt-in with their e-mail address

Often times Facebook fans will enter fake
information to bypass the opt-in and get the
desirable content

A reverse squeeze page involves sending
potential subscribers a link to desirable content

5. Reverse Squeeze Pages

How does it work?

Example:
− You send them to a 4-part video series
− They watch Video 1 and click the link to Video 2
− They receive a message indicating that they must
become an e-mail subscriber to view the rest of the
series

The viewer/reader gets a taste before opting in
to the offer; they know they are getting real
information

6. Reverse Squeeze Pages

How does it work?

Example:
− You send them to a 4-part video series
− They watch Video 1 and click the link to Video 2
− They receive a message indicating that they must
become an e-mail subscriber to view the rest of the
series

The viewer/reader gets a taste before opting in
to the offer; they know they are getting real
information