Content Marketing Before Social Media

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Presentation given by Joe Pulizzi of the Content Marketing Institute to Social Media Club Cleveland at Hyland Software. Presentation discusses why a content strategy must come before social media and includes one great case study on OpenView Venture Partners.

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Content Marketing Before Social Media Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers

Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio

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Search Engine Optimization Lead Generation Social Media STORYTELLING “ must have content”

Engaging with Content ,[object Object],[object Object]

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CHIEF EDITOR Story/Reader Focused Not Tool Focused

Free Tools http:// www.contentmarketinginstitute.com /assessment/

THE LAST SLIDE: THINKING LIKE A PUBLISHER ,[object Object],[object Object],[object Object],[object Object]

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