Website Benchmarking Final

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Website benchmarking (part 1) Digital contents rogan

LIST ,[object Object],[object Object],[object Object],[object Object]

1.Why do Website benchmarking ? 웹 기획자 idea 유사사례 ? 벤치마킹 ? 경영진

1.Why do Website benchmarking ? TITLE Click to add text TITLE Click to add text Idea 제안 ※ 벤치마킹 하지 않은 웹 기획은 개발과정에서 시행착오 ! Idea 의 구체화 벤치마킹 자료 준비

1.Why do Website benchmarking ? ,[object Object],differentiation Idea concretization strengthen the competitiveness

2. What is Website benchmarking ? ,[object Object],[object Object]

2. What is Website benchmarking ? ,[object Object],[object Object],[object Object],[object Object]

2. What is Website benchmarking ? ◎ 벤치마킹 모방이 아니라 차별성을 더 강화 시켜 나가는 것 . < 신병철 , 『통찰의 기술』 , 2008> “ 외형을 따라 하면 모방이고 , 노하우를 배워서 핵심을 적용 하는 것은 벤치마킹 이라고 할 수 있다 .”

3. offline vs online benchmarking resource offline products Industrial strategy online distinguished website user experience

3.(case) offline benchmarking ,[object Object],[object Object]

3.(case) offline benchmarking ,[object Object],※ 벤치마킹은 유사 서비스에 한정된 것이 아니다 !

3.(case) online benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],◎ Naver 는 dbdic 의 단점 극복 -> “대중화”

4. Four effect of benchmarking ,[object Object],[object Object],[object Object],[object Object]

4. Four effect of benchmarking ,[object Object],[object Object]

4. Four effect of benchmarking ,[object Object],[object Object],sayclub cyworld

4. Four effect of benchmarking 5day ( 개편 싸이트 ) Thefwa ( 웹 트랜드 )

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