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Shree Trikutaa Square
Meals (P) Limited
Overview of Facebook Strategy for
Food sector
Objective of – Facebook Marketing
• Increase visibility on social networks - FB
• TA comprises of working people, DINKS, b...
Screen shot of Facebook page
Maximum hits from Mens, since the target market is located in Vasai industrial zone where
More men work than women.
Gives overview about Chadaro Taza Tazaa page on FB. Increase on likes week on week,
Engagement increased by 197% from last...
Facebook page – Overall Statistics
• Started on – 8th August 2013
• Started using actively on 10th November 2013
• In 50 d...
How we managed to do it?
Upload pics
Gajar Halwa preparation
and packing

Preparation pics and videos
of food and roti
Update events for
increase in viral impact
Uploading greetings for
New year and other
festivals gives good
impact
Overall impact
• Overall Facebook marketing has help to
increase visibility and brand awareness.
• Facebook is not a good ...
Facebook Marketing Strategy - Tiffin Service Provider - Chadaro Taza Tazaa
Facebook Marketing Strategy - Tiffin Service Provider - Chadaro Taza Tazaa
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Facebook Marketing Strategy - Tiffin Service Provider - Chadaro Taza Tazaa

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This presentation highlights the objectives and achievements using Facebook as marketing platform for corporate tiffin service company. Facebook marketing helped the company to achieve visibility reach to around 1000 FB users with in 50 days, which has been huge.
Further the presentation highlights how different types of events receives response on FB, with New Year 2014 greeting achieving maximum visibility.

Published in: Social Media, Business, Technology
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Facebook Marketing Strategy - Tiffin Service Provider - Chadaro Taza Tazaa

  1. 1. Shree Trikutaa Square Meals (P) Limited Overview of Facebook Strategy for Food sector
  2. 2. Objective of – Facebook Marketing • Increase visibility on social networks - FB • TA comprises of working people, DINKS, busy couples with kids, employees working in areas where no proper food facility is available. • Reach out to target groups like Jains, Vasai network, etc • Try to drive inbound leads.
  3. 3. Screen shot of Facebook page
  4. 4. Maximum hits from Mens, since the target market is located in Vasai industrial zone where More men work than women.
  5. 5. Gives overview about Chadaro Taza Tazaa page on FB. Increase on likes week on week, Engagement increased by 197% from last week and reached achieved to 907 users, through Timeline.
  6. 6. Facebook page – Overall Statistics • Started on – 8th August 2013 • Started using actively on 10th November 2013 • In 50 days the like reached 197 from 12, only using organic process. • Focused on uploading pic of each new recipe, cooked at Shree Trikutaa Square Meals (P) Limited • Sharing of pics and status on timelines of key stakeholders for visibility. • It has been observed, that their has been an increase in number of impressions and likes for snack and mithai pics.
  7. 7. How we managed to do it?
  8. 8. Upload pics
  9. 9. Gajar Halwa preparation and packing Preparation pics and videos of food and roti
  10. 10. Update events for increase in viral impact
  11. 11. Uploading greetings for New year and other festivals gives good impact
  12. 12. Overall impact • Overall Facebook marketing has help to increase visibility and brand awareness. • Facebook is not a good dependable toll for lead generation. • We have observed visitors, visiting website after viewing FB page • Since this is a B2C product, promoting on FB actually results in better awareness.

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