Essay On Audi

Essay On Audi
The company has a strategic goal is to develop as the world's leading brand in the premium automobile segment. This vision is the core of Audi's 10
year strategy called Strategy 2020 spanning from 2010 to 2020.
According to Forbes.com Audi has a brand value of $12.8 Billion Dollars making it one of the most valuable brands in the world (39th Rank in Forbes
study as of May 2015). Audi has maintained it's logo since 1932. The four interlinked rings that represent the car company's emblem dates back to 1932
when four German auto companies merged together to form Auto Union, which was an Audi predecessor. Details about the logo evolution has been
covered in the earlier section
Audi has a goal to become the worlds largest luxury car brand by 2020. This is an ambitious goal and Audi has outline this process in it's Strategy 2020.
Audi has an ambitious ... Show more content on Helpwriting.net ...
In this "cyber store," the brand's entire model line–up can be be experienced and observed digitially. This aligns with the Brand slogan "delivering
through technology)
Thus the company is aiming to align it's product as the point of focus for defining the brand. Concentrating on technology and design. A brand consists
of tangible and intangible assets. Audi is concentrating on improving the tangible assets of the brand ie the cars created by Audi. As outlined earlier the
company is going for an aggressive launch strategy and is doing continuous innovation.
Audi also provides services to customers by helping customers to sell their existing Audi , this service provided by Audi wins a lot of trust and
goodwill from New customers. The company does a 110 point check on an old Audi before declaring the car fit for sale. They also offer good features
to the new customer by offering a 30 day Back guarantee in case any issue is found with the Pre–owned car thus building brand trust. This also shows
the commitment of Audi towards the Customer facet of the
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Audi Birth Of Company
AUDI
В¬
1.Birth of Company
Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places
where it is manufactured. Audi–marked vehicles are created in nine generation offices around the world. The company name comes from the Latin
word listen which was the meaning of "Horch". Its is the surname of the author, August Horch so in German it turns to "Audi". Audi is the combination
of four car companies.
Audi has been a dominant part claimed (99.55%) backup of Volkswagen Group since 1966, after a staged buy of Audi AG 's forerunner, Auto Union,
from Daimler–Benz. Volkswagen relaunched the Audi brand with the 1965 presentation of the Audi F103series.
2.Logo
Fogh Joergen August 1928, that the master Dampf– krapht Wagener (DKW), and are in the aisles Audi werke to own. In the same year, Rasmussen is
also the court of the machine for eight cylinder Rickenbacker, treatment, and the rest of the auto industry. Thus, in the letters, needs, and other machines
Hear Dresden, to the four–cylinder and six–cylinder model (Peugeot engine, "four"), which was launched at the same time, in 1929 with the Audi
models is ready for using. Hear that luxury car for a long time separated from his body.
Before World War 2, Auto Union and what they are used for each of the four rings

Taking a Look at Volkswagen
Strengths
Global presence. Volkswagen is conducting its operations in more than 150 countries worldwide and is expected to become the worlds best and biggest
auto manufacturer by 2018. Volkswagen manufacturing operations, for its cars, are currently being conducted in more than 100 plants across the
globe. Other than General Motors and Toyota, no other automotive company has the resources available to compete withVolkswagenin terms of global
presence.
Strong brand portfolio. volkwagen possesses the ownership and selling rights of 13 different automotive brands: Audi, Bentley, Bugatti, Lamborghini,
Porsche, SEAT, Еkoda, Volkswagen, MAN, Scania and other commercial vehicles. With the possession of such diversed brands of vehicle models the
company has the ability to satisfy most of the consumer needs and thus they are able to access each and every part of the immense consumer market.
Synergy. Synergy is strongly present between all 13 separate automotive brands. All 13 separate companies greatly help each other in R&D and
servicing costs, in promotion of best practices and sharing of distribution channels.
Dominance in China. China is the largest market for automobiles and is a growing economy. It is one of the biggest markets for Volkswagen vehicles.
Volkswagen has 20% plus market share in China mainly with its Audi and Volkswagen brands. extremely Well performing brands. Apart from the
companies own brand name "Volkswagen", the company is in possession of very hig

Ethical Behavior Of The Volkswagen Group
Singapore Institute of Technology
Career & Professional Development SIE2901
Individual Assignment
Submitted By: Hasif bin Zailani (14SSI018B)
Summary of Discussion
The paper exemplifies the unethical behavior of the Volkswagen Group. The poor decision–making from the top executives caused the engineers to
suffer as they questioned their own moral principles. It resulted in the engineers' failure to meet the standard set out by the Statement of Ethical
Principles. Finally, the paper discusses what engineers could have done despite the constraints the engineers of Volkswagenmight have been under.
Background of Incident
In September 2015, The Environmental Protection Agency (EPA) found "defeat device" installed in Volkswagen vehicles sold in the United States
(US), which resulted in violating the Clean Air Act. This device was installed in the diesel engines of the cars. It had the capability to not only detect
when the car was being tested for emissions, but to improve emission results in order to pass emission standards in the US. As a result, EPA issued a
Notice of Violation to Volkswagen.
The "defeat device" installed within the engines of the vehicles contained a program that ... Show more content on Helpwriting.net ...
They were tasked to do something despicable or would probably have been laid off. It was a difficult decision made by the engineers to carry on with
the design and implementation of the "defeat device". The engineers of Volkswagen were just carrying out their duty to the company [4], doing
anything they could to bring back the paycheck at the end of the month so that they could feed their families. For better or for worse, the engineers
however should have voiced out their opinions about the implementation of such a device. The engineers knew how it would affect the health of the
public and knew that in doing so, they would be breaching the Statement of Ethical

An Emotional Connection Made with Audi Commercial Essay
Audi, the maker of elite model cars, designed an advertising campaign for the 2013 Super Bowl that claimed driving an Audi would allow the owner
to feel more daring. The advertisement opens up with a high school senior boy wearing a tux, with his mother pinning his boutonniere to his jacket. The
boy clearly looks unenthused about going to prom because he does not have a date to the prom, which his mother attempts to sooth him by saying that
there are many people who go to the prom without dates. His younger sister antagonizes her older brother about not having a date. As the boy is
departing his house, his father throws his son the keys to his Audi S6. The son's face brightens and he quickly leaves his house. He is driving fast on
these ... Show more content on Helpwriting.net ...
With this advertisement, the Audi S6 is that object that provides the young man the courage to kiss the prom queen and park in the principal's
parking spot. The car provided the young man the sense of security to tackle his inner demons and carry out his desires with no regrets. The Audi
instills this sense of sophistication and authority within the young boy and that because he drove an Audi, the opportunity to be brave clearly
outweighed the consequences of his defiance, as demonstrated at the end of the commercial as he was driving with a black eye after being
beaten up for kissing the prom queen. The "Prom" commercial has a logical appeal. By creating the relatable story of an awkward and dateless
young man on his prom night, Audi was able to make an emotional connection with its audience. Their slogan, "Bravery. It's what defines us.",
permits a logical appeal that if an Audi can allow that young boy to be brave, than an Audi can evoke that sense of bravery within them as well. If
bravery defines a person, and an Audi defines bravery, than the car a person drives defines who that person is. Therefore, the logical claim that Audi
is making is that the car a person drives defines them, and by driving an Audi, a person can be seen as classy, brave and sophisticated. In conclusion,
Audi is trying to make the argument that owning an Audi is more than owning a car, owning an Audi is an experience that will instill a sense of class,
pride and bravery. This

Toyota Utility Vehicles Drive The Lincoln Brand
Four utility vehicles drive the Lincoln brand, including the all–new MKX.
If the standout feature for an SUV is its nifty massaging capabilities, what does that tell you about the rest of the vehicle? Maybe not as much as you
think, especially if your week–long obsession was with the 22–way power driver's seat offering cooling and heating capabilities as well as a
rubbing–down feature that might have you terminating your masseuse's service.
But the Lincoln MKX is much more than that, a five–passenger midsize luxury SUV now in its second generation. As before, the MKX shares its
mechanical underpinnings with the Ford Edge, but there are important differences here too, including in sheet metal, fascias, engine choices, and the
interiors. ... Show more content on Helpwriting.net ...
Other models in this segment include the Cadillac XT5, Acura RDX, Audi Q5, Infiniti QX70, and the BMW X5.
2016 Lincoln MKX AWD Reserve
My test model was a 2016 Lincoln MKX AWD. The base price for a front–wheel drive model begins at $38,260. Choose all–wheel drive and your
MKX will start at $40,755.
As tested, my Reserve model came with a $47,650 base price and topped out at $63,535. Lincoln doesn't offer official trim levels, calling them
"equipment groups" instead. Standard, Premiere and Reserve groups are offered; a special high–end Black Label package is also available.
Instead of the standard 3.7–liter, naturally aspired V–6 engine, the test model received the 2.7–liter, turbocharged V–6 engine, an option that
immediately adds $2,000 to your cost.
Reaching the final price came through still more upgrades, including the special bronze fire metallic paint ($495), a cargo utility package ($395),
climate package ($595), technology package ($1,720), driver assist package ($1,650), luxury package ($4,400), second–row inflatable seat belts ($250),
21–inch polished aluminum wheels ($1,300), and adaptive steering ($625). The 22–way power driver's seat was yet another option, this one coming in
at $1,500. All told, Lincoln added nearly $15,000 in options to a model that already had a price premium topping $7,500 over the standard all–wheel
drive issue.

Exterior Highlights
The first–generation Lincoln MKX underwent a significant

Volkswagens' Management Strategies
Executive Summary
Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the competition in the automotive industry, it has been
challenging for Volkswagen to get into the position that they are in now. They are involved in almost every type of car market out. Teenagers can
enjoy the VolkswagenJetta, while parents would love the Tourareg. Volkswagen has even put a foot into the exotic car industry with expensive
automobiles such as the Bentleys and Lamborghinis.
The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer. Dr. Bernd Pischetsrieder, former CEO of
Volkswagen, implemented his model strategy and with their various business strategies, the management team... Show more content on Helpwriting.net
...
Product Development and Module Strategy
The product development and module strategy is the use of modules, or platforms, to communize the unique brands in VW 's portfolio. This approach
is implemented within the production phase where similar parts, technology and systems designs, equipment and knowledge are used in various VW
brands to attain cost savings in procurement, research and development, worker training. This platform strategy was implemented primarily in Europe
where production costs were soaring and profits decreasing. It eliminated various corporate redundancies that had caused the sagging profits. By
borrowing design ideas from VW 's other brands, they were able to utilize common suppliers and eliminate unique sub–structures that added
considerable cost in money, time or technology. This strategy allowed a strong technology/knowledge transfer between plants.
Multi–brand Strategy
The multi–brand strategy was produced from the desire to have a presence in multiple automotive markets, and therefore capture a full range of the
customer spectrum. In addition, it is a solution for one of the negative consequences of the module strategy; it was found that by "commonizing"
(www.forbes.com) some of the lower VW brands (Seat and Skoda) that the VW brands were no longer differentiated. Acquisition of Bentley and
Bugatti in 1997 was a response to this issue, as well as recent financial growth.

Descriptive Flight
"Hurry up! Get all your things ready! We leave in five minutes!" exclaimed mom. It was three o'clock in the morning and we were going on our
spring break vacation to sunny Ponte Vedra Beach, Florida. I remember being very excited and anxious to get on the airplane. I am very traditional
and make sure after all of the dreaded security and airport nonsense that we always go to the same bagel restaurant. This always got the vacation started
for me. After boarding the airplane and getting up into the maximum altitude, I am always rest assured that in another two hours, we will be on the
ground in Florida 1,000 miles away from home. On the plane ride, I find it hard to keep still but I fell asleep and before I knew it, the pilot was
announcing, "Flight Attendants, prepare for landing." This is where I make sure I have all my belongings and begin to watch the what looked like dots
on the ground turn into trees, cars, and buildings. Soon after that, the final bump of the landing process that is usually felt strongly throughout the
plane wasn't present, and people clapped for such a smooth landing.
Next came my least favorite part, retrieving our bags from the baggage claim. This is always a stressful part of traveling, but during this particular
trip, it was exceptionally annoying. The conveyor belt broke causing all of the luggage to be stopped up in the slot. This caused tremendous crowding
and aggravation for travelers in the Jacksonville International Airport.

Audi Tts, Leap Of Faith, Advert And One Of The New Ford...
The two recent advertisements that I have chosen to discuss are the Audi TTS "Leap of Faith" advert and one of the new Ford Focus advertisements
which showcases the Active Park Assist feature. Audi's campaign is from October 2014 to present, but Ford's campaign began in 2013 and this is the
latest advertisement which was brought to screens in November, to highlight the new technology.
According to Left–lane (2014) Audi TT sales were strong earlier in the year in 2014 compared with 2012 and 2013, but from May 2014 sales have been
very low. This prompted Audi to embark on thismarketing campaign and we see that it was introduced in October and Sales in October go back to
normal levels, November sales aren't available yet. This shows that ... Show more content on Helpwriting.net ...
We see this in the advert as the car is depicted as a comet or space ship soaring through the atmosphere, where it meets a ramp which allows it to
keep its speed and start driving along the road at the end of the ramp. This sort of style is aimed more at men because it is an action themed with the
slogan "You dare or you don't" as if it is challenging the audience to prove themselves by buying their product and driving it to the edge.
According to Belch & Belch (2008: p.298) when using a dramatization approach, it uses drama to draw the viewer into the action it portrays and
when it is successful the audience becomes lost in the story, for example in Audi's case, they wonder what will happen when it meets the massive
ramp structure, so the advert builds up all the suspense to entice, or capture its audience. The music used and the sound effect of a rocket also helps
build the suspense in a serious tone. The audio, according to Belch & Belch (2008: p.303) helps establish an image and adds feeling to the
advertisement, which will help the advert have more of an impact on the audience.
The Ford Focus advert is a Demonstrative conceptual approach which also highlights the benefits of the new technology they have invented. According
to Belch & Belch (2008: p.293) demonstration executions can be very effective in convincing consumers of

The Fuel Of Diesel Vehicles
Today, we live in a world that's vastly interconnected. Something that happens across seas can affect a whole nation, several nations, or even all of
them. Recently Volkswagen was put in the hot seat when they were caught imputing software into their diesel vehicles, that makes it show a
different emissions output than was accepted by the EPA. They called this device the, "defeat device." Thusly all of their vehicles that were diesel
were marketed as low emissions which turned out to be a lie. The article on bbc.com states, "The engines emitted nitrogen oxide pollutants up to
40 times above what is allowed in the US." This is a huge blow to the company as far as public opinion goes. They lost the trust of millions of
people around the world. They have been producing allegedly clean diesel emissions for a long time now and even included that in their
advertisements. Because of this scandal they were forced to recall millions of diesel vehicles with this device causing them to lose over $2.5
billion. Their first quarterly loss in the past 15 years. This sounds like a lot of money but the EPA is still considering fining Volkswagen for each
car they produced and lied about. The amount they are considering charging them is roughly $37,500 for each car which leads to a maximum fine of
$18 billion. That's more than the value of most of the cars, which really shows how seriously they are taking this. Even for a giant like VW that is a
massive blow financially. From now on every

Marketing Strategy Analysis: Strategic Analysis Of...
STRATEGIC ANALYSIS OF MERCEDES
–BENZ INDIA
INRODUCTION:
Mercedes–Benz India Pvt. Ltd. is a wholly owned subsidiary of the German Daimler AG. It is founded in 1994, with headquarters in Pune,
Maharashtra. The company has a commercial vehicle plant outside Chennai, which it is currently upgrading with an investment of в‚¬700 million. The
passenger cars manufacturing plant is located in Poona, same as the headquarters.
MARHET POTENTIAL:
The company sold around 9003 units in FY 13/14 in India, which is an increase in its sales by 32 % in a year. Though the sales stood second in
German Big 3 cars, the percentage increase is huge, showing its increasing potential in Indian market. The sales of German
Big 3 cars with their percentage increase in growth for FY 13/14 in India is shown below.
OVERALL BUSINESS STRATEGY:... Show more content on Helpwriting.net ...
They have not just uploaded commercials videos in YouTube but also have uploaded behind the screens in making an advertisement. They also divided
the feed into types of vehicles and commercials for easy navigation.
Other than these digital forms, Mercedes–Benz also campaigns through print magazines, billboards and direct mail. Push notification in mobile apps is
another avenue. Holding events and participating in auto shows are its other marketing strategies.
POSITIONING STRATEGY:
Mercedes–Benz is known for offering best luxury cars in India from long time. But the increase in competition from other premium car manufacturers
is threatening to the company. Therefore the company has undertaken a rebranding exercise to target the youth. The company has worked on model
line ups, marketing and brand positioning simultaneously to align with its positioning strategy.
AREAS OF STRENGTH:
Mercedes–Benz has a very strong brand name attached to it. The additional value placed by the consumers for the brand gives the company an ability
to charge high price and helps in gaining high

Audi A6 2012 Marketing Plan
1. EXECUTIVE SUMMARY
Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch
also to increase the market share by selling new cars. With this campaign, Audi will focus on affecting the target audience, driving quality user
generated content, leveraging social media platforms and having a high impact launch that will generate buzz around "Audi Envy" The creative and
media strategy is designed to position A6 as the most modern, innovative and luxury product in the marketplace. Media budget part will provide A6
dominance especially in Q3 around product launch.
2. SITUATIONAL ANALYSIS
Audi is a manufacturer of exquisite cars: attractive, ... Show more content on Helpwriting.net ...
Vide can be watched at: http://www.audi–urban–future–initiative.com/index.php/en/component/artikel/category/konzept and more information can be
found at http://www.audi–urban–future–initiative.com/index.php/en.
[pic]
3. SWOT ANALYSIS
Weaknesses & Strengths:
Strength: Although Audi does have strong competitors in the luxury auto space, they have high brand recognition in the U.S. People perceive Audi as
an innovative and high–tech company which is a very strong strength against competition.
Strength: Audi automobiles are extremely strong from a design and technology standpoint. The cars are tested in various conditions and environments,
and provide luxury and a great driving fun to users.
Audi A6 has still big dimensions for midsize.194 inches long auto is an inch longer than 5 series and 2 inch longer than Mercedes E–Class which is a

strong advantage. The extensive use of aluminum has helped to reduce the weight of the car. Now A6 is lighter than 5 series (3,836 pounds, versus
3,880 pounds) and only small difference left with
Strength: One of Audi's strengths is the top quality. Quality as has been documented time and time again by surveys, competitions and analyses.
Quality starts with the selection of materials, surfaces and continues with the technology that Audi brings to the table.
Strength: Pricing is one of the biggest strengths for Audi. Even though there is a small

Volkswagen Dirties It 's Hands
Nikhil Kanamarla
Mrs. Benzing
English 1 Period E
May 1st, 2016
Volkswagen dirties it's hands in emissions scandal
A car is spewing deadly carbon dioxide, forty times more than the car next to you. Piling onto many recent scandals in Europe, Germany's Volkswagen
has cheated emissions tests. The scandal has sparked enormous stifle across the world and turmoil in the company. TheVolkswagencompany started
when Adolf Hitler gave the order to have the small middle–class car to be produced. VW produced the Beetle in the 1930s to much of Germany's
population. After the end of the third Reich, Volkswagen spread and became a large job creator in Germany as well as an international brand
(Morning Edition). Volkswagen prioritization of the European market, led them to bet their future on green tech chips and diesel engines. This is in
contrary to the moves of many other car makers, who are pursuing electric cars in the American market. The American market thought of diesel
engines as secondary and insignificant (Ziegler). The Environmental Protection Agency's Tier ii emissions standards had high bars for diesel emissions
that would be extremely difficult to reach. There was a heavy burden for Volkswagen 's engineers to create a quantum leap in thediesel engine in terms
of emissions and fuel economy. To cut these emissions Volkswagen would need to use an effective but bulky and expensive system in its cars.
However cheating the emissions tests would be fairly easy due to the lack of

Analysis Of Volkswagens Leadership Differs From Other...
External Analysis
A.Macro Environment
1.Cultural Trends
Volkswagens leadership differs from other German car makers in that their supervisory board which governs over the executive board also includes
local politicians (maybe a key factor in their recent scandal). The other major auto makers in Germany all have supervisory boards as well but they
are in place primarily to govern the executives and look out for the interests of the shareholders. This being said the two politicians are looking out for
the best interest of the local workers and executives, so between them and the eight local people elected to the supervisory board it gives them an
overwhelming majority in votes that may have a negative impact on the production of vehicles there.
Their work culture is a demanding pace with expectations set high for management and workers alike. Although they have a policy in place to allow
workers to voice their concerns about the cars or subsystems that is generally not the case as far as the executive level goes with many directors and
managers fearing for their jobs if anything subpar is brought up.(1)
2.Demographic Trends
Over the past fifteen years Volkswagenhas set about to redefine their target audience in car buyers to the more environmentally conscious consumer.
This came about during a time when they had acquired the Audi, Porsche, and Bentley lines of cars. Having those available as an income stream
allowed VW execs to gamble with the environmental movement going

Case Study Of The Volkswagen Emission Scandal
Introduction
This Case Study will look into the Volkswagen emission scandal and they key corporate issues that underline it. A case Study is a process or record
of research into the development of a particular group over a period of time. I am writing this Case Study for the purpose of researching and analyzing
how a company like Volkswagen, which was named no. 8 on Forbes fortune 500 list in 2014, could be involved in one of the biggest scandals in this
decade.
Volkswagen groupsells passenger cars under Bentley, Bugatti, Lamborghini, Audi, Porsche, Seat, Е koda and of course Volkswagen itself and is one of
the biggest car manufacturers in the World. Unfortunately in 2015 it emerged that Volkswagen was involved in unlawful practice regarding their
diesel cars not meeting emission standards and how they tried to rectify this problem in an unlawful manner. My paper will be divided into two
key parts: The Case Study and The Case Analysis. In the case study I will give an overview of what happened in the Volkswagen emissions scandal,
which is still ongoing, I will give a background and context to all the key parties involved and then depict the key events that shape this scandal.
Secondly, I will do the Case Study Analysis where I will identify all the corporate governance issues and then critically evaluate if VW... Show more
content on Helpwriting.net ...
Now due to poor corporate governance, a lot of people will be affected and as Howard Sherman, head of corporate governance business development
at MSCI [Member Chartered Institute for Securities & Investment] stated VW's corporate governance score at MSCI has been falling since 2014 due
to "management and board turmoil". So therefore there is a problem that needs to be rectified and fix in order for VW to progress in the future. This
case study will analyze the corporate governance issues and examine exactly where Volkswagen is

Volkswagen
First I want to show you some car brands. Volkswagen,the best–selling car brand in Europe.Audi, the world's third largest luxury car brand after
Mercedes–Benz and BMW. Scania, the sweden commercial vehicle producer, Skoda, the famous automobil manufacturer based in the Czech Republic,
and SEAT, the biggest Spain car maker. Then the ultra
–high performance car brand Lamborghini ,Porsche and Bugatti. And last ,British ultra–luxury car
brand Bentley.
All these brands have one thing in common, they are all owned by the Volkswagen groupof Germany. * The Volkswagen Group strengthened its
position as the top motorcar manufacturer in Europe in 2009 by increasing its market share by half a percent to 21.1%.
* Volkswagen group also is... Show more content on Helpwriting.net ...
According to Volkswagen Group's Half–Yearly Finaicial Report January–June 2009, for the first half of 2009 the manufacturer sold 652,000 units in
China while selling 631,900 vehicles on Germany. So ,China is the biggest market for the VW Group. And also VW has been taking the leading
position in the Chinese automotive market for more than 20 years.
Another emerging market Brazil:
Brazil is set to surpass Germany this year to become the 4th largest car market in the world, after China, United States and Japan. And once again, VW
is the No.1 carmaker in this exciting market.
Weakness
North American Market:
Volkswagen's puny presence in the U.S. was its greatest weakness. Compare to its strong position in Europe, China and Brazil, VW's market share in
the US, including its Audi brand, is only three percent. The reason can be traced back to its product line, which was not ideally suited to Americans'
taste in cars.
The VW focused on smaller or mid–size cars with highly advanced technological features when Americans were more interested in buying larger
vehicles, such as SUVs or pick–ups.
Opportunities:
New plant in US:
In 2008 Volkswagen has announced that it will build a new vehicle production facility in Tennessee .It will invest as much as $1 billion in the factory,
and will begin production in early 2011, employ 2,000 workers and also a new mid–size sedan will

Volkswagen Group : The Legal Issue
Volkswagen Group a German multinational car manufacturer headquartered in Wolfsburg, Germany has got itself into a major legal issue. In return,
it has effected many different stakeholders throughout the world. The legal issue in this case is that the car company was exposed by the
Environmental Protection Agency for installing a "defeat device" in diesel cars that lead the car to be able to emit toxic gases 40 times the legal
limit. This device would recognize when the car was being tested and changed the emissions of the car so it would pass emissions tests. The company
has admitted in September to installing this specific device in 11 million cars around the world, more specifically 500,000 in the United States and 8.5
million in Europe (Hakim). It is also important to note that Volkswagenowns the brands Audi, Porsche, SEAT, and Skoda. Class actions suites have
already started pouring in from the United States and group litigations have also started in Europe, Netherlands, Ireland, with a shareholders suit in the
company's home of Germany. The legal issues in this case is that Volkswagen performed corporate fraud and environmental fraud. This is a huge deal
because this may end up being the largest and longest case of corporate fraud in the auto industry's history. And not only does it affect one country but it
also effects other countries mentioned above. So far 10 Countries have opened investigations because of these findings. Just in the United States
Volkswagen

Case Study Of Volkswagen-FAW Engine
3.1. Volkswagen– FAW Engine (Dalian) Co., Ltd.
Volkswagen–FAW Engine (Dalian) Co., Ltd., founded on 06.02.1991, is a Sino–German joint venture of Volkswagen (China) Investment Co., Ltd., and
China FAW Group Corporation. The total investment is about 15 billion yuan in registered capital of nearly 10 billion yuan. Of which Germany
accounted for 60% and China accounted for 40%. The total program for annual output of 300,000 engines.
The joint venture produces engines for models such as Audi A6L, Audi Q5, Audi A4L, Audi Q3, Audi A3 Sportback, Audi A3 Limousine, Magotan, CC
Sagitar, Bora, Golf and Jetta. Volkswagen–FAW has become famous for the production of passenger cars. In 2014, Volkswagen
–FAW, Audi produced
A3 Sportback, Audi A3 Limousine and other merchandise products which are listed by the users, these products are now a leaders in each market
segments.
Volkswagen–FAW is the world's leading joint venture, which covers all aspects of production with extensive use of leading–edge equipment in the
international process. It ensure that the fundamental Volkswagen–FAW products are ahead... Show more content on Helpwriting.net ...
Currently, the company has pilot plant modeling, modeling and virtual reality center, measurement technology center, vehicle security center and a
number of other important functions laboratory technology sector, covering 14 square kilometers, the total area of all kinds of test roads 670,000
square meters FAW– Volkswagen vehicle proving ground has also been approved, is expected to start construction in 2015. EKZ center, parts center
and electromagnetic compatibility test center and other projects to promote the smooth, complete testing methods and high–precision test equipment to
ensure that the FAW– Volkswagen in product pre–development, localization and development, localization recognition, as well as parts of the whole
development car road test areas have a strong technical

Swot Analysis Of Audi
INTRODUCTION
Audi is a German automobile manufacturer headquartered in Ingolstadt, Bavaria, Germany. They design, engineer, produce, market and distribute
luxury automobiles. Audi does worldwide operations and their automobiles are produced in nine production facilities worldwide. The brand value of
Audi is around $12.7 Billion
The company name is based on its founder August Horch. "Horch", meaning "listen" in German which becomes "Audi" in Latin. The logo of Audi
consist of four rings, each of which represent one of four car companies that collaborate together to create Audi's predecessor company, Auto Union.
The four company are Audi, DKW, Horch and Wanderer. The slogan of Audi is "Vorsprung durch Technik" which means "Advantage through
Technology". Since 2007 Audi USA slogan is "Truth in Engineering".
MARKET SUMMARY
Market Demographics
The average of the customer using an ... Show more content on Helpwriting.net ...
The A series and the Q series are the most popular and in demand series of Audi. They also focus on the innovation aspects with cars like Audi ultra,
Audi sport, Audi Quattro and others. Their products range from hatchback to SUVs. They have a huge product portfolio with cars available in both
petrol and diesel variants.
The cars are equipped with superior features like parking sensors, Air bags, LED illuminated interiors, traction control, etc. They have refined and
efficient engine performance by using latest technology like Quattro and FSI. They look and design cars with precision engineering and high capacity
engines.
Their elegant styling in both interiors and exteriors. Attributes such as sleek, sophisticated and rich can be associated with an Audi car. The
accessories which accompany the car is are famous as much as the car itself. They provide air bags for safety, automated gears, seat and mirror
warmers, interior decoration, etc. contribute to the element of design of

Volkswagen Group 's Star Premium Execution Players
Porsche and Bentley, two of the Volkswagen Group 's star premium execution players and now situated to share propelled innovations, are setting out
toward unadulterated electric creation models, each focusing on 500–km (310–mi) range, tremendous increasing speed ability, and 15–20 min 800–V
battery charging times.
In a noteworthy proclamation, Porsche Chairman Dr. Oliver Blume has affirmed that its Mission E idea seen at the 2015 Frankfurt Motor Show will be
underway by around 2020, and Bentley Director Kevin Rose told Automotive Engineering that the two–seat Bentley EXP10 Speed 6 idea, which looks
set to wind up a generation reality, might be offered with an unadulterated electric powertrain as an alternative.
Other Bentley models may likewise be accessible in immaculate electric structure. "There are parts of all–electric innovation that are extremely
Bentley, including calm running, easy speeding up, and practically moment high–torque conveyance," said Rose. These advantages would be conveyed
by means of all–wheel drive as they are on the Mission E.
With the conceivable special case of "calm," this is the parallel intuition at Stuttgart–Zuffenhausen, where Porsche has declared a в‚¬700 million spend
on generation offices that will incorporate production of electric engines.
With VW 's enthusiastic eagerness for innovation cooperative energies where fitting over the Group, engine mastery and potentially some equipment
could be relied upon to be shared amongst Porsche

Business Analysis : Volkswagen Ag
Volkswagen AG is one of the largest marketers when it comes to automobiles. The products of the company are available all over the world.
However, they are only the third largest automobile marketer in the world, behind Toyota and General Motors. Volkswagen is a major sponsor for
several sports such as soccer, the summer Olympics and the winter Olympics. The company is always attempting to be innovative in developing new
automobiles that will help customers around the world to have a better, safer and more environment friendly driving experience. (VolkswagenAG, 2015,
http://www.sourcewatch.org/index.php/Volkswagen) But not only does the company attempt to become more innovative when it comes to their
product, the Volkswagen AG is also a great example when it comes to their human resource department. The Volkswagen AG is "known for their
innovative approach when it comes to human resource solutions" (Volkswagen AG, 2015, http://costkiller.net/tribune/Tribu
–PDF
/Volkswagen–Implements–Innovative–HR–Programs–with–mySAP–ERP–Human–Capital–Management.pdf). This innovative approach to human
resource management is one reason why the Volkswagen AG has positioned themselves so well in their industry. But what does human resource
management stand for? Human resource management, that "is the process of acquiring, training, appraising, and compensating employees, and of
attending to their labor relations, health and safety, and fairness concerns" (Dessler p.4). This basically means that

Swot And Evaluating Volkswagens Business Strategy
STRATEGIC MANAGEMENT
Introduction
The purpose of the assignment is to analyse and evaluate Volkswagens business strategy's currently being pursued by using Porter's generic strategic
framework. Also, identifying the resources and capabilities that reinforces the value chain and analyse the implication of Volkswagenstrategic decision
using suitability, feasibility and acceptability.
Volkswagen installed software in vehicle to cheat in emission test showing the cars emission was safer and cleaner to the environment than they
were. Installing false software 's into 11 million cars around the world. They did this for at least 6 years. (Telegraph, 2015). Once the scandal was
discovered some of the issue which Volkswagen faced were: Switzerland banned the sale of VW's diesel cars. Australia halted sales of some
Volkswagen models. After Volkswagen confessed to the emission scandal within hours of opening to thestock market ВЈ12.7bn was erased of
Volkswagens value. Shares dropped more than 30% in two days (BBC News, 2015).
Strategies
A business strategy is a set of important choices which outline long term aim and objective for the business, its value proposal in the market, how the
company plans to build and sustain a competitive advantage and organisation of themselves (Lasserre, 2012, pg.29). The determination of business
strategies is to develop and maintain a competitive business scheme in selecting the right market which can lead to economic value establishment.
Economic

Volkswagen Ethical Issues
VW SCANDAL
Volkswagen was established in 1937. Volkswagen is a German car manufacturer headquarted
Д°n Wolsburg , Lower Saxony, Germany. The word Volkswagen means People's Car in German.
Volkswagen current CEO is Matthias Muller. Volkswagen surpassed Toyota as the worlds largest
automaker in the first half of 2015. Volkswagenintends to deploy innovations and technologies to
become a world leader in customer satisfaction and quality. We see high customer satisfaction as
one of the key requirements for the Company's long term success. The goal is generate unit sales
more than 10 million vehicles a year, in particular, Volkswagen intends to capture an above avarage
share of growth in the major growth markets. Volkswagen... Show more content on Helpwriting.net ...
The credibility of software engineering professionals , management professionals were
degraded. Senior executives including the CEO incharge Volkswagen, supervisory board members ,
software engineers who developed cheating device were the responsible of this scandal.
Volkswagen try to fix a defeat device on the diesel VW andAudi vehicles. There is five ways
to shape ethical decisions. These are utilitarian approach, virtue approach, fairness approach,

common good approach, rights approach. This devieces the customers and other stakeholders of the
actual level of of emissions and does bad to majority of the stakeholders such as customers,
authorities, shareholders, and environment which means unethical, also we can call utilitarian
approach. This is not a good decision and also ethical because it does not support the sahreholders
best interest which means individualism approach. Customers have a right to be fully aware of the
standarts an quality of what they buy. This is also unethical behavior which called moral rights
approach.
On the other hand when we look persons responsibilities in VW; Martin interkorn who is

Case Study On Audi Watch
Audi watch: when Purchasing an Audi car the customer will receive an Audi watch with the brands own exclusive design. The quality and aesthetics
of the watch will be dependent on the type of model car the customer purchases. An example of this will be a customer who purchases an Audi A5 will
receive a higher quality watch than the customer who purchases an Audi A3. An introduction of a watch line for Audi will enable thebrand to branch
out its products offerings. This will bring value to the brand in the form of exclusivity as the watch will only be available to those who have an Audi
car creating a sense of exclusiveness for the brand and customer.
Audi Cologne: Audi should introduce a cologne line with one being called Audi original and the other Audi sport. This would allow Audi to compete
with other established brands such as Ferrari who have also introduced their own cologne range. (Ferrari, 2015) Introduction of a new product such as
cologne would create and establish increased brand awareness for Audi and a new sense of connection between the brand and consumer as the
customer is able to not only see and touch the brand but now has the pleasure of smelling the brand as a result creating new associations with the brand.
... Show more content on Helpwriting.net ...
An Audi tog bag should only be awarded to those who initiate a purchase of an Audi automobile to further increase brand exclusivity and allowing
customers to feel unique and special when owning an item such an Audi tog back as it only reserved those who own an Audi car. This will add value
to the brand by allowing customers to enjoy accessories of the brand as well as driving it therefore creating increased brand loyalty and greater brand
image

Nissan Pathfinder Essay
The 2014 Nissan Pathfinder is a midsize, three–row SUV with room for seven. It competes in a segment popularized by several models, including the
Dodge Durango, Toyota Highlander, Chevrolet Traverse, Honda Pilot, and the Ford Explorer.
The 2014 Pathfinder comes in four grades: S, SV, SL, and Platinum. Front–wheel drive comes standard; optional all–wheel drive accompanies all trims.
Package upgrades provide personalization to the cabin. Individual accessories include illuminated kick plates, roof cross bars, and a rear DVD
entertainment system.
New for 2014 is a Pathfinder Hybrid model, marketed separately. An optional tech package brings in such features as an upgraded audio system,
navigation, and a suite of apps.
Exterior
The Pathfinder advances Nissan's ... Show more content on Helpwriting.net ...
Standard features include full power accessories, a tilt and telescoping steering column, cruise control, dual–zone climate control, an overhead storage
compartment, map lights, and up to six 12–volt outlets.
Available equipment adds heated and ventilated front seats, heated outboard second–row seats, illuminated sun visors, a dual panorama moonroof, and
sunshades.
The standard cargo storage space measures 16 cubic feet or 79.8 cubic feet behind the first–row seat and that's in line with what its competitors offer.
Performance
The 2014 Pathfinder comes with a 3.5–liter V6 engine generating 260 horsepower and 240 pound–feet of torque. This engine comes paired with a
continuously variable automatic transmission.
The front–wheel drive model makes an EPA–estimated 20/26 mpg city/highway. All–wheel drive models make 19/25. An available tow package

supplies 5,000 pounds of trailering capacity.
Technology
The 2014 Nissan Pathfinder comes with keyless entry, push–button start, cruise control, and a six–speaker audio system with a CD

Dieselgate Scandal Case Analysis
The Dieselgate Scandal Case Analysis: Jayshree Pandey
Introduction
Volkswagen(VW), a classic and adored automaker who ruled the automotive manufacturing business for many decades suddenly found itself in the
middle of the tragic business crisis with the news that they deliberately cheated on and falsified emission tests on many of their vehicles over the past
several years. On September 15, 2015 VW was charged with allegations of manipulating US emission tests by installing cheating software by the US
Environmental Protection Agency (EPA). In its response, VW admitted the charges which led the company to undergo a shakeup among its executives,
a drop–in stock and resale values, government investigations, and a serious blow to their ... Show more content on Helpwriting.net ...
In the U.S., new car sales fell nearly 8%, to 322,900 vehicles in 2016. Overall sales decline in North America to 1.9%. Western European sales were
stunted by a 7.2% decline to 557,800 cars in its home market Germany.
Plunge in VolkswagenShare: Volkswagen's share of European market tumbled to its lowest level highlighting the consumer's backlash after the
emission scandal. The announcement of the "Defeat Device" scandal shaved $20 billion off of the company's market cap and the stock dropped nearly
30% virtually overnight.
Root Causes
Autocratic leadership style: PiГ«ch and his successor Winterkorn both had an aggressive, demanding leadership style. For VW group this had
become a legacy where the leaders cannot accept failures. The culture of the Volkswagen is compliance based where employees are obliged to comply
with the rules. In accordance with this culture, the demand and expectations of the company should be fulfilled regardless of how employees are able
to perform the tasks. Due to this culture employees never discussed the roadblocks or look for the guidance from their superiors and just to complete
the work they went against the ethics.
Pressure to achieve the impossible targets: Winterkorn had set many high targets for the company. One of which was "Mach 18" which aimed to make
VW the highest selling automaker in the world by 2018. Also, he had promised in 2012 that CO2

Ethical Challenges Case Study : Volkswagen Ethical Scandal
Ethical Challenges Case Study Volkswagen Ethical scandal
Managing Organizations and Teams MANA– 6372 – 01
For Professor Gerald Burns
By Venu.Velpula
Dallas Baptist University
Feb 1, 2017
Definition: The word Ethics is defined as a system of moral principles. They affect how people
Make decisions and lead their lives. Though the ethical dilemmas face by certain companies may
be specific to their industry or company other types of ethical issues are common to the types of
organizations. Handling the ethical decisions with wisdom is especially important for small
businesses, given the potentially devastating effects these companies may face if such ... Show more content on Helpwriting.net ...
Finance: The 2008 financial Crisis caused critics challenges to U.S and European financial
Institutions and regulatory bodies. In past financial ethics was somewhat overlooked because of
the issues in financial divisions are addressed in different point of view. Mostly they are
considered as a matter of law instead of an ethic.
In this Paper I would like to discuss a real time example of a company which faced a ethical
scandal in 2016 and how they resolved its case.

VolkswagenScandal a Case study in Bad Corporate Ethics.
Key History of Volkswagen:
Volkswagen is German automaker in 1937 by German Labour Front and headquartered in
Germany. Volkswagen Group is the largest automaker worldwide currently. Volkswagen is the
large international corporation in charge of multiple car and truck brands including Audi, Seat,
Lamborghini, Bentley, Bugatti and Skoda. Volkswagen has a largest share market of 20% in the
world market. Volkswagen has many factories in the world including Manufacturing, assemble
of vehicles for the available local markets.
Problem:
Volkswagen's diesel emission is a complete failure offers a valuable lesson to corporate how to
react when they put themselves into ditches and roads. Volkswagen were equipped with a
software that turned on their pollution control systems were tested properly but got disabled them
when they actually on the road, this made a

Prodeco V4 Outlaw
Prodeco V4 Outlaw EX 8 Speed Electric Bicycle Review Prodeco is a manufacturer that offers high–quality electronic bicycles. They are built using
only the best materials and technology so that when you own a Prodeco, you know you can get where you need to go, anytime you are ready to go
there. The V4 Outlaw is an upgraded Prodeco bicycle. Keep reading our Prodeco V4 Outlaw EX 8 speed electric bicycle review to discover why so
many people love this bike. Prodeco V4 Outlaw Features This brand new model has an SRAM X9 drive train, with the SRAM X0 Twist 8 speed mid
derailleur shifter and a double–crown DH magnesium suspension fork. If you need to come to a stop, you will be using high–powered Avid Elixir 5
hydraulic disk brakes. The tires on this bicycle are high traction Continental Trail Kings. They measure 26 x 2.4 inches. It also has leather grips
and a Velo Plush saddle to add style and comfort when you are riding. This electric bicycle can travel at a speed of around 28 mph. This depends on
the rider and other aspects so it may change, but overall it is a quick bicycle to rind on. Especially, when you consider the fact that a single charge can
take you between 20–30 miles. Again, this does depend on the rider and the terrain in which you are riding on. The extreme power that... Show more
content on Helpwriting.net ...
One owner states that it is ideal for his commute of approximately 10 miles because he can get to work within about 45 minutes. He has stops to
make, hills to climb, and other things that slow him down. In general, most people use works like, "Awesome", "Sweet" and "Fun". Most all agree
that the tires on it are big and beefy enough to get where they want to go. The only real complaint that anyone has, is that the charger is a little
lacking in some ways. The good news is; the battery charger needs to be a 110v charger. This means that you may be able to find other charging

Volkswagen: SWOT Analysis Of VW
Introduction
VW also benefit from its competitors via its operational strategic in providing the company financial security. Other companies may only specialize
in a specific country or focus on catering to upper or middle class, VW provides not Volkswagen (VW) is a versatile company that specializes in
manufacturing half the world with luxury and commercial vehicles. VW's headquarters were established in 1937 and are centrally located in
Wolfsburg Lower Saxony, Germany (Volkswagen Group, History 2014). Although VW is an entity and brand within itself, the company consists of
many subgroups of brands of luxury vehicles such as Audi, Porsche, Bentley Motors, Lamborghini, Bugatti, Skoda Auto, SEAT, and Ducati
(motorbike). The subdivision also ... Show more content on Helpwriting.net ...
Currently the company is the leading car manufacturer in Europe, but their goal is to impact an international market.
The following SWOT analysis will allow us a in depth look at the companies Strengths, Weakness, Opportunities and Threats. It will allow us to have a
better understanding of both the European and International aspect of the brand.
Strength
The group shows a strong manufacturing portfolio. The brand allows the company to cater to the specific needs of the individual customer. VW
provides consumers with a vast variety of both luxury and commercial vehicles. (Kalthoff 2014)
International recognition of the brand plays a vital role in how the company is viewed. The brand's presence in 153 countries shows how the group
dominates the European automobile industry (Volkswagen Group 2014).
Weakness
The biggest weakness the company faces is its decline in the American market. The group is not as well known or established in the American
continent, which may be the reason, although they have various brands within their company they are still unable to compete in the American
automobile

Porsche's Five Forces Analysis
As a well–known brand in the Global Automobile Industry, Porsche is a brand that many car owners had been dreaming and working towards to own
for many decades. To the eye of many, this brand represents "Legendary", "Speed", "Powerhouse", "Premium" and "Reliable Quality".
I.BARRIERS ENCOUNTERING FOR NEW ENTRANT
For any new entrant considering about entering into this industry to compete and to take over what Porsche had achieved, they would have to have
strategically consider and plan before making decision. To analyse the competitiveness of Porsche in theautomobile industry, Porter's 5 force
framework was used as illustrated in Figure 1 below.
1.Threat of New Entrants
For Porsche, the threat is relatively low as the maturity level ... Show more content on Helpwriting.net ...
Having the 50 overs years of experiences in racing, they have an unbeatable advantage in developing top notch technologies where no new entrant can
compete with.
Product Development
For a new entrant to develop a new product or design, they would have to first acquire the skills and knowledge to produce a good automobile
engine. This will be very difficult to achieve as the learning curve to learn and eventually to produce even an existing engine design would be tough,
painfully long and costly. Moreover, the existing play in the market would already have a huge advantage over the rest due to ready knowledge, skills
and time.
In addition, the acceptance level of the consumers for any of the new products or design done by the existing players would be much higher, in
compared to a new entrant because over the years, they would have very much established a strong branding and reliability over their products; which
would be very hard for any new entrant to achieve.
Market Development and Diversification
This is not applicable as the market for automobile industry has reached it maturity and there would not very many rooms for any

Corporate Social Responsibility ( Csr )
Overview of Corporate Social Responsibility
Corporate Social Responsibility (CSR) is difficult to define because it relates to so many different types of businesses and organizations. In the
Exploring Management textbook, it broadly describes CSR as "the obligation of an organization to serve its own interests and those of its stakeholders"
(Schermerhorn & Bachrach, 2016, p. 38). Then CSR is broken down into two differing viewpoints, Classical view and the Socioeconomic view.
Classical view is concerned about the maximization of profits. On the other hand, Socioeconomic is centered around the society and how business or
corporations positively impact society (Schermerhorn & Bachrach, 2016, p. 39). CSR has to be tailored to each organization for the company to
understand the true meaning of it and how it affects the company as a whole. When companies make decisions they should think about the three P's
people, profit, and planet. How will this affect people and the society as a whole? Will this idea/invention bring economic benefits to the company?
Lastly, how does the product or company affect the planet (Schermerhorn & Bachrach, 2016, p. 39)? Originally companies were not concerned or did
not know the social impacts the company could have on the people and/or the environment hence the classical view. Now people have realized that
"businesses should balance the pursuit of profit with genuine contributions to the public good" (Schermerhorn & Bachrach, 2016, p. 39). There is a

Volkswagen : Company's Competitive And Strategic Position
Volkswagen: People's Car The automotive industry globally involves the processes of manufacturing as well as sales of cars and other automobiles.
The business of this industry is also inclusive of retailing activities like services; sale of spare parts, gas–station retails etc. by the year 2015, and the
growth rate of the industry is expected to have a rise of 5.5% (Market Line, 2012). Moreover, as per International Organization of Motor Vehicle
Manufacturers, this industry is the leading driver in terms of global economic progress and the largest employer. The changing trends and rising
demand for technically advanced cars are giving out more opportunities. This essay is going to be a presentation on the analysis of the Volkswagen
positioning strategy with respect to the Porters models of competitive strategies. This essay would be vital, as this analysis would help in revealing the
company's competitive and strategic position in the industry. Porters Generic Competitive Strategies: The relative position of a company within its
industry concludes whether the profitability of the firm is above or below the industry's average. The above average profitability of the firm is
fundamentally showing the sustainable competitive advantage in its long run. According to Michael Porter, competitive advantages originate from the
value of a firm and there are two types of competitive advantages, which a company can own. These are low cost or differentiation. For any company, in

Audi Ag : A Famous And Reputed Largest Company
1.Birth of Company
Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places
where it is manufactured. Audi–marked vehicles are created in nine generation offices around the world. The company name comes from the Latin
word listen which was the meaning of "Horch". Its is the surname of the author, August Horch so in German it turns to "Audi". Audi is the combination
of four car companies.
Audi has been a dominant part claimed (99.55%) backup of Volkswagen Group since 1966, after a staged buy of Audi AG 's forerunner, Auto Union,
from Daimler–Benz. Volkswagen relaunched the Audi brand with the 1965 presentation of the Audi F103series.
2.Logo
Pic of logo
Fogh Joergen August 1928, that the master Dampf– krapht Wagener (DKW), and are in the aisles Audi werke to own. In the same year, Rasmussen is
also the court of the machine for eight cylinder Rickenbacker, treatment, and the rest of the auto industry. Thus, in the letters, needs, and other machines
Hear Dresden, to the four–cylinder and six–cylinder model (Peugeot engine, "four"), which was launched at the same time, in 1929 with the Audi
models is ready for using. Hear that luxury car for a long time separated from his body.
Before World War 2, Auto Union and what they are used for each of the four rings of the Audi badge today, representing these four brands. Auto Union
racing cars at the time of this badge is only for member

A Recommendation For Worldwide Governance
Recommendation for Worldwide Governance
Due to the global implications of some decisions made by Volkswagen, governing boards should strengthen their impact on worldwide automakers by
working in conjunction with other countries in enforcing needed global regulations. If the impact of a product is global, then governance leadership of
that product should also be at a global scale. Collaboration may never be achieved globally, but major consuming countries working in conjunction to
enforce needed regulations, can make the same impact. In the case of the VW emission scandal, several countries are assisting in holding Volkswagen
accountable but each country is performing their own investigation and requiring Volkswagen to correct the... Show more content on Helpwriting.net ...
If standards are uniform, it would allow for concentrated research and development of vehicles that would benefit the world. Understanding that not all
nations will participate, the most influential and largest consuming nations will be empowered by the benefit of consolidated and uniform rules.
Imposing Worldwide Environmental Penalties
If emission standards and other vehicle operating regulations are globalized, then the penalties implied on car makers should also be globalized. The
impact would be immediately greater, making compliance so much more important. Violations, such as the emission deception, do impact the entire
world, therefore, penalties should also be at a higher unified level to assist with resolution and re–standardization when needed. A global voice will be
much more powerful, moreover, the additional worldwide penalties would not eliminate or reduce each individual countries penalties. Penalties would
have to be closely monitored so as not to cripple a company overall.
Recommendations for Consumer Protection
Governing boards must empower consumers with needed tools to make safer business decisions. If tools are given to the consumer to protect their
purchases from car makers, consumers would more comfortably recover from product issues and continue purchasing. For some consumers, the impact
of the VW deception will cause loss of funds,

Up Into Smoke : The Volkswagen Emissions Scandal
Up In Smoke: The Volkswagen Emissions Scandal
Jim D. Thomas
Instructor: K. Ryan Kane
MAN224–Business Law 11/6/2016
Stevens–Henagar College
Abstract
From 2009 through 2014, Volkswagen aggressively marketed and promoted their diesel–powered vehicles as more energy–efficient and producing less
harmful emissions than before. Customers were promised that diesel was a more efficient alternative to traditional gasoline, and that it had great
benefits for customers looking for a "greener" alternative.
Soon independent laboratories began to call into question the touted emission numbers, showing that tests in their labs did not match results that
Volkswagenwas claiming. This escalated to a worldwide scandal, resulting in unprecedented investigations and lawsuits.
Analysis would soon prove that not only was there a problem with their systems, but that Volkswagen itself had a problem going all the way to the top
executives. Up in Smoke: The Volkswagen Emissions Scandal
The saying goes, 'If it seems too good to be true, it probably is." We regularly see people and businesses making flamboyant statements to make their
product appear more appealing. They promise that their product is better than the others, the best deal, and the most for your money. The automotive
industry is no exception. Imagine trying to promote the newest car or truck by saying it is "good enough", you probably wouldn't sell very many of
them.
The world of business is highly competitive, rapidly

Why Volkswagen Will Race Ahead Of Auto Peers
Volkswagen (VLKAY), world's third
–largest automaker behind Toyota (TM) and General Motors (GM), has been an exceptional performer in the
automotive industry, gaining 158% over the last five years. Although the U.S. is one of the Volkswagens smaller markets, it is a top seller in the
Europe and China. As the company aspires to become the global industry leader by 2018, here are a few reasons to back up its ambitious claim.
European auto industry poised for a rebound
Europe's beleaguered auto industry endured a six–year slump, with auto sales falling to the lowest level in nearly two decades, as a sluggish economic
recovery put a brake of spending. However, going by the recent data trend, the industry is headed for a revival this year. European auto sale increased
7.6% in February, marking the sixth–straight month of sales increase, as steady economic recovery in Italy, Portugal and Spain spurred demand for
new cars, according to the Association of European Carmakers (ACEA). The improving consumer confidence, amid a recovering economy, is likely
to drive a 2% to 3% upside in 2014.
Volkswagen, Europe's biggest automaker, is best positioned to benefit from the auto industry rebound. As a matter of fact, it has significantly helped
the region's improved sales in recent months, posting rises of 8.9% and 7.2%, respectively, in January and February this year. If demand holds up,
Volkswagen can considerably outperform the regional market this year. Furthermore, global auto sales

Volkswagen Company And How They Will Improve And Rebuilt...
Executive Summary
The following report will focus on the Volkswagen Company and how they will improve and rebuilt their image. This has been a result of the
catastrophic carbon emissions issue that surfaced in 2015. Competitors such as Ford, BMW, General Motors, Audi and Toyota will be discussed and
indicate where VW can focus their changes on and learn from these. Furthermore, this report will show a situation analysis on the automobile industry
leading to the problems and opportunities for VW. These analyses will be followed by an evaluation matrix outlining a contingency plan. Following
this, a three level product concept will be conducted to assess VW's core product and actual product after completing an internal analysis. These
evaluations will result in a list of marketing strategies and an action plan for VW's executive team to meet. Research has been sourced from industry
websites, academic research and competitor analysis.
Mission Statement
OLD MISSION STATEMENT
"At Volkswagen it is our mission to build long term strategic partnerships with our customers. To assist them in making the right choices for their
business needs, by minimising fleet costs and providing world class customer service." (Volkswagen, 2016)
NEW MISSION STATEMENT:
Volkswagen is determined to build a long trusting relationship with our customers and assist them in making the right choices for their everyday needs,
by minimising fleets cost and providing world class customers

Organizational Structure Of Porsche
II.PORSCHE'S ORGANISATIONAL CAPABILITIES
Before being fully taken over by VW Auto Group (VW) in 2010, Porsche had been maintaining a very standard and powerful giant in the industry.
1.Firm Infrastructure
From beginning, Porsche had positioned strategically in the niche market industry for the ability in producing a high quality luxury sport car.
The strength of Porsche is:–
a.Leaders and Engineers
Ferdinand a genius visionary engineer and a passionate race car driver know what a true race car driver and enthusiast wanted and get it done.
Porsche's management team remained very focus in doing what they had been doing best and improving on it. The technologies that they had produced
are not able to duplicate and imitate, like the PDK system, PTV system and ... Show more content on Helpwriting.net ...
With their Headquarter and production plant set based in Stuttgart, Porsche is able to have a closer monitor and control of their production and
assembling plant. With the practice on lean production, each production can be better inspected and tested to ensure every completed car produced
from their factory is in perfect order.
f.Information Management
With the focus on quality rather than quantity, Porsche had made several bold and strategic decisions in developing alliances or taking over a partner.
They partnered with MHP for their IT expertise as SAP Implementation and Service Partner that improved Porsche's learning in new business
techniques and their technologies, and at the same time, gain an exclusion position in the ability to integrate better IT improvements and process
engineering for Porsche.
2.Human Resource Management
By setting their manpower focus in Germany, they gain the support from the manufacturing infrastructure there due to the strong unionisation. The
workforces for their manufacturing plan are not only strong, but

Car Compare with Hoq. Bmw, Audi and Mb Essay
Final Project
House of Quality (QFD)
Table of Contents
1Introduction3
2Abbreviations3
3House of Quality Summary3
4System Analysis4
4.1 Voice of Costumer (Costumer requirements). Assumptions4
4.3 Engineering hypothesis of the analysis.5
4.4 AUDI S4 Sedan (2012)5
4.4.1 Data Inputs (Importance)6
4.4.2 Result Analysis.7
4.5 BMW M3 Sedan (2012)10
4.6 Mercedes Benz CLS63 AMG Sedan15
5 Conclusion19

6References20
Table of Figures
Figure 1 – House of Quality Process Summary5
Figure 2 – Audi S4 20126
Figure 3 – AUDI S4 ... Show more content on Helpwriting.net ...
4.4 AUDI S4 Sedan (2012)
[pic]
Figure 2 – Audi S4 2012[iii]
By analysing the specification of car[iv] AUDI S4 Sedan and also the specialized press web sites[v], we were able to quantify and qualify the system
analyzed.
The House of quality below is the result of the analysis of the AUDI S4 sedan.
[pic]
Figure 3 – AUDI S4 HOQ[vi]
4.4.1 Data Inputs (Importance)
By analyzing the AUDI S4 Sedan specifications (AUDI, 2013) and data (Top Gear, 2013) we qualify the weight and importance of customer
requirements. With the customer requirements importance level defined we oversight the technical specifications and data from source (Top Gear,
2013), looking for the functions and feature that will attend the customer requirements of the AUDI S4. With the functions and features defined we
post those in the technical requirements and define the relationship of the them with the customer requirements, the relation between customer
requirements and technical requirements is represented by a "value" which means weight of the determined function or feature (Technical requirement)
over the customer requirement. Defining the relationship of customer requirements with the functions and features we will end up with values of
functions and features that will influence the system analyzed. Having costumer requirements, function and features of AUDI

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