This is a student resource packet I compiled for the trip I planned to Atlanta for 35 students.

1. 1
ATLANTA TRIP WELCOME PACK
We are so glad you could join us for FPRA’s fall professional development trip to
Atlanta! While on this trip, you can expect to meet with the foremost thought leaders
of communications and public relations strategy in the city of Atlanta. From non-profit
to agency, boutique to internal and digital, we were lucky enough to be able to plan a
trip that spans many industries. We have every reason to expect an awesome, fun-filled
3 days! 
WHAT TO EXPECT
FPRA will be visiting the American Cancer Society, Jackson Spalding, Focus Brands and
360i. Detailed descriptions of each of these agencies can be found in this packet. You
are expected to be well-versed in what each of these companies does, and we hope
you will come up with questions to ask the professionals at each of our visits—
engagement is so important! You will be given advice on what employers look for in job
and internship applicants, resume-building tips and, of course, an inside look at each
agency, its clients and culture.
You will be divided into groups, with an executive board member as your leader. Please
be sure to check in with this person each morning at the scheduled time and 15
minutes before each scheduled visit. The time in between and after scheduled
programs is your free time to explore Atlanta, but please be mindful of the time and, of
course, your surroundings. You will be invited to participate in group social outings.
These are not mandatory.
HOW TO BEHAVE
Each trip attendee is a representative of the Florida Public Relations Association’s
student and Capital chapters, as well as Florida State University. Everyone is
accountable to Dr. Rayburn for their behavior on this trip. Whether at the agency visits,
in the hotel or out on the town, you are expected to be polite, courteous, and gracious.
Please remember that professionals are taking time out of their work day to speak with
you and we expect you to be on time and to reflect their enthusiasm.
WHAT TO WEAR
All agency visits on the Atlanta trip are business professional dress— if you have any
questions about what this entails please speak with an executive board member. Please
note that temperatures in Atlanta in November historically reach a high of 54 and a low
of 45. Also, the trip involves a significant amount of walking. Bear this in mind when
packing shoes. It’s always better to err on the side of comfort.
WHAT ELSE TO BRING
Resume
Business Cards
Pen / pad of paper
Personal identification
Alarm clock
Trip packet

2. 2
TABLE OF CONTENTS
Contacts 3
American Cancer Society 4
Boutique PR agencies 5
Jackson Spalding 6
Focus Brands 7
360i 8
Agenda 9
About Atlanta 11
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
ACKNOWLEDGEMENT / RELEASE OF LIABILITY
I, _____________________________ , hereby acknowledge that I have received the
agenda, supplementary materials and pertinent information about the Atlanta trip
provided to me by the Florida Public Relations Association student Capital Chapter.
I understand that, as a representative of Florida State University and the FPRA, I am to
behave in a polite, courteous manner and arrive on time to all scheduled programs for
the duration of the trip.
By way of this release, I hold FPRA, the driver of my carpool and my passengers
harmless from any liability regarding my transportation to, from or around Atlanta.
______________________________________________ ____________________
Signature Date

3. 3
CONTACTS
EXECUTIVE BOARD HOTEL
Pamela Rothenberg (561) 371-2048 Country Inn & Suites
Julia Bomfim (954) 609-3989 800 Sidney Marcus Blvd. NE
Drew Piers (941) 592-6399 Buckhead, GA 30324
Olivia Wilson (904) 303-3538 (404) 949-4000
Ali Darrow (954) 682-0380
Jen Reich (954) 309-3450
AGENCIES/VISITS
American Cancer Society
250 Williams Street Jesica D’Avanza
Atlanta, GA 30303 Managing Director, Communications Strategy
(404) 417-5882 jesica.davanza@cancer.org
Hudson Grille—midtown
942 Peachtree Street
Atlanta, GA 30309
(404) 892-0892
Jackson Spalding
1100 Peachtree Street NE Katherine Mason
Atlanta, GA 30309 Account Manager
(404) 724-2500 kmason@jacksonspalding.com
Focus Brands
5555 Glenridge Connector NE Melissa Smith
Suite 175 PR & Communications Manager
Atlanta, GA 30342 melissasmith@carvel.com
(404) 255-3250
360i
1545 Peachtree Street Kevin Flink
Suite 450 HR Generalist
Atlanta, GA 30309 kevin.Flink@360i.com
(404) 961-9118

4. 4
THE AMERICAN CANCER SOCIETY
250 Williams Street ● Atlanta, GA 30303 ● (404) 417-5882
ABOUT
For 100 years, the American Cancer Society (ACS) has worked relentlessly to save lives
and create a world with less cancer and more birthdays. Together with millions of
supporters worldwide, they’re helping people stay well, helping people get well, finding
cures, and fighting back against cancer.
Research is at the heart of the American Cancer Society’s mission. For more than 65
years, ACS has been finding answers that save lives—from changes in lifestyle to new
approaches in therapies to improving cancer patients' quality-of-life. In fact, no single
nongovernmental, not-for-profit organization in the US has invested more to find the
causes and cures of cancer.
WHAT THEY DO
 They help you take steps to prevent cancer or find it at its earliest, most
treatable stage
 They’re in your corner around the clock to help you through every step of a
cancer experience
 They fund and conduct research that helps us better understand, prevent, and
cure cancer
 They work with lawmakers to pass laws to defeat cancer and rally communities
worldwide to join the fight
NEWSROOM
 Oct. 7, 2013—American Cancer Society Grantee Awarded Nobel Prize
 Oct. 4, 2013—Study Links Moderate Activity to Lower Breast Cancer Risk
 Oct. 1, 2013—Breast cancer incidence rates converging among white and
African-American women
 Sept. 17, 2013—American Cancer Society Expands Efforts to Reduce Burden of
Cancer in Underserved Communities

5. 5
BOUTIQUE PR LUNCH
Hudson Grille (Midtown) ● 942 Peachtree Street ● Atlanta, GA 30309 ● (404) 892-0892
MEG REGGIE PR
A boutique PR firm specializing in media relations, special events, partnerships,
influencer marketing, media training and community connections. Opened in 2004, but
in the market since 1986, MR-PR has a vast network of civic, social, philanthropic,
business, hospitality and media relationships that work to enhance client outreach and
results.
Meg Reggie
meg@mrpratl.com
(404) 580-0666
LIZ LAPIDUS PR
Provides hands-on communications services yielding top-notch results. Based in Atlanta,
they are a boutique public relations firm specializing in consumer brands, particularly in
the areas of upscale retail, hospitality, real estate and the arts.
Tori Allen
tori@lizlapiduspr.com
(404) 688-1466
THE GARNER CIRCLE
A public relations, lifestyle marketing and event execution agency is headquartered in
Atlanta, with offices in New York and Los Angeles. The Garner Circle prides itself in
serving a vital niche in raw, rich, and unconventional territories. Fusing fashion, beauty,
entertainment, and lifestyle divisions it offers its clients access to new markets,
increased visibility, and awareness.
Nicole Garner
pr@thegarnercircle.com
(770) 256-1800
BRANDWARE PR
A full-service, independently owned agency with a talented team of public relations,
social and digital media, marketing communications and market research professionals
based in Atlanta (our headquarters), Los Angeles, New York, and Washington, D.C.
Amanda DeMarcus Anthony Popie
apopiel@brandwarepr.com ademarcus@brandwarepr.com
(770) 649-0880 (770) 649-0880

6. 6
JACKSON SPALDING
1100 Peachtree Street NE ● Atlanta, GA 30309 ● (404) 724-2500
ABOUT
We are your one-stop communications shop with all the tools and talent to help you
develop and deliver your message.
Jackson Spalding is one of the largest independent marketing communications firms in
the Southeast, with offices in Atlanta, Athens, Ga. and Dallas. We are a full-service
image creation, cultivation and communications firm, representing companies “from first
step to blue chip.”
At Jackson Spalding, we have more than 100 professionals working across many
business and organizational sectors. Clients include Coca-Cola, Delta Air Lines, Toyota,
Chick-fil-A, Cousins Properties, Children’s Healthcare of Atlanta, Orkin LLC, SCANA
Energy, Primrose Schools, Publix Super Markets, Skanska USA, and The University of
Georgia.
Jackson Spalding is a partner in Public Relations Organisation International, a global
network of independent public relations consultancies, and in the Issues Management
Network, a consortium of crisis communications firms. For more information, please
visit www.jacksonspalding.com.
SPECIALTIES
Integrated Marketing & Communications Strategy, Public Relations, Web Design,
Graphic Design, Team Building, Media Training & Cultivation, Crisis Communication,
Branding, Digital Communications, Event Planning, Photo & Video
NEWSROOM
 Oct. 21, 2013—Jackson Spalding ranked in National Top 10 for Automotive PR
and Sports Marketing by TopPRAgencies
 Sept. 25, 2013—Seven at Jackson Spalding Join Not-for-profit Boards
 Sept. 19, 2013—Jackson Spalding Wins Three American Graphic Design Awards
 March 11, 2013—Jackson Spalding Hires Eight Over Four Months

7. 7
FOCUS BRANDS
5555 Glenridge Connector NE, Suite 175 ● Atlanta, GA 30342 ● (404) 255-3250
ABOUT
Focus Brands Inc. is the privately-owned franchisor and operator of over 500 ice cream
stores, bakeries, restaurants, and cafes in 39 foreign countries under the brand names
Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of
Seattle’s Best Coffee® on certain military bases and in certain international markets.
Based in Atlanta, the primary objective of Focus Brands is to “focus on making people
happy.”
NEWSROOM
 Aug. 1, 2013—Report: Focus Brands may be pursuing IPO (Restaurant News)

8. 8
360i
1545 Peachtree Street, Suite 450 ● Atlanta, GA 30309 ● (404) 961-9118
ABOUT
360i is a digital advertising agency founded in 1998. Its clients include Capital One,
Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and
Toyota. In 2013, Advertising Age named 360i the No. 2 advertising agency in the
United States – and top-ranked digital shop – in its annual Agency A-List issue. In 2012,
360i was named iMedia`s Agency of the Year and Best Agency for Social. The agency
was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The
Forrester Wave: Search Marketing Agencies, Q4 2012.”
Notable work from the agency includes "The Great American Bacon Barter," a social
media-powered cross-country expedition in which Oscar Mayer proposed bacon as a
new form of currency and Oreo's "Dunk in the Dark" social ad that went viral during
Super Bowl XLVII. More case studies can be viewed in the agency's portfolio.
AWARDS
 Advertising Age—Agency A-List (2013)
 Advertising Age—No. 2 Agency in the U.S.; Top-Ranked Digital Shop
 Advertising Age—Best Places to Work in Media & Marketing (2011 & 2012)
 iMedia Agency of the Year and Best Agency for Social (2012)
 Fast Company's "World's Most Innovative Companies" (2011)
 Crain's Best Places to Work New York (2011 & 2012)
 Creative Media Awards - Best Social Campaign for Oscar Mayer (2013)
 OMMA Awards—Best Integrated Campaign for USA Network (2012)
 Web Awards—Best Industry Website for Odwalla (2012)
NEWSROOM
 Oct. 29, 2013—360i Named Global Digital Agency for Clinique
 Oct. 28. 2013—360i CEO Sarah Hofstetter Named to the AdWeek 50 List
 Sept. 18, 2013—Subway Selects 360i as Global Social Agency of Record
 Sept. 16, 2013—360i Brazil Opens for Business

9. 9
AGENDA
WEDNESDAY, NOVEMBER 6
3:00 PM Check-in begins at the hotel, Country Inn & Suites—Buckhead
 800 Sidney Marcus Blvd. NE, Atlanta, GA 30324
 Parking in both the covered garage and surface lots is free
7:00 PM Meet in the conference room of the hotel
THURSDAY, NOVEMBER 7
8:45 AM Meet your group leader in the lobby of the hotel
10:00 AM The American Cancer Society
 250 Williams Street, Atlanta, GA 30303
 There is parking in the garage beneath the building for $10,
right on Centennial Olympic Park
 Meet in the lobby on the ground floor—the visit will be on
the 6th
floor
12:30 PM Boutique PR lunch—Hudson Grill
 942 Peachtree Street, Atlanta, GA 30309
 There is complimentary valet parking to the right of the
restaurant
 Ask the hostess for our group and she will show you to our
reserved area
3:30 PM Jackson Spalding
 1100 Peachtree Street NE, Atlanta, GA 30309
 Park in guest parking spaces on levels 7, 8 or 9; Jackson
Spalding will validate your parking pass
 Meet in the lobby on the ground floor of the building; the
visit will take place in the conference rooms on the 2nd
floor
FRIDAY, NOVEMBER 8
8:30 AM Check out of the hotel
9:00 AM Meet your group leader in the lobby of the hotel

10. 10
10:00 AM Focus Brands
 5555 Glenridge Connector NE, Suite 175, Atlanta, GA 30342
 Parking in the deck is free
 Meet in the lobby on the ground floor of the building
2:00 PM 360i
 1545 Peachtree Street, Suite 450, Atlanta, GA 30309
 Park directly behind the Invesco building (1555 Peachtree
St. NE, Atlanta, GA 30309); Park anywhere that’s not
reserved and 360i will validate your parking pass
 After parking, walk south (toward the Invesco building) and
take the elevators to the 1st
floor. Walk toward the security
desk, out the glass doors and toward the smaller building.
Walk through those glass doors and take the elevator to the
4th
floor

11. 11
OUT AND ABOUT—ATLANTA
RESTAURANTS
Il Bacio—Italian (4½ stars)
2571 Piedmont Road NE
Atlanta, GA 30324 (0.3 miles)
Smash Burger (4½ stars)
2625 Piedmont Road
Atlanta, GA 30324 (.03 miles)
Eclipse di Luna—Latin (4 stars)
764 Miami Circle NE
Atlanta, GA 30324 (.04 miles)
SHOPPING
Outlets—The Outlet Shoppes at Atlanta
915 Ridgewalk Parkway
Woodstock, GA 30188
(678) 701-4220
Shopping Center—Atlantic Station
1380 Atlantic Drive
Atlanta, GA 30363
(404) 733-1221
Antiques—Antique Row of Chamblee
3550 Broad Street
Chamblee, GA 30341
(770) 458-6316
ATTRACTIONS
Atlanta History Center (4½ stars)
130 W. Paces Ferry Road NW
Atlanta, GA 30305 (1.8 miles)
(404) 814-4000
atlantahistorycenter.com
Georgia Governor’s Mansion (4½ stars)
391 W. Paces Ferry Road NW
Atlanta, GA 30305 (2.5 miles)
(404) 261-1776
gov.georgia.gov
Atlanta Botanical Garden (4½ stars)
1345 Piedmont Avenue NE
Atlanta, GA 30309 (2.5 miles)
(404) 876-5859
atlantabotanicalgarden.org
Museum of Contemporary Art of Georgia
1447 Peachtree Street
Atlanta, GA 30309 (2.6 miles)
(404) 881-1109
mocaga.org
NIGHTLIFE
atlanta.nightguide.com