Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Integrated Lifecycle Marketing Workshop: Emerging Channels for Email List Building

860 views

Published on

Workshop Presentation

  • Be the first to comment

  • Be the first to like this

Integrated Lifecycle Marketing Workshop: Emerging Channels for Email List Building

  1. 1. Emerging Channels for Email List Building #EEC12 Manny Ju Director of Product Management BlueHornet
  2. 2. ~ 0.20%
  3. 3. List Growth Strategies?
  4. 4. List Growth Strategies?
  5. 5. Email List Growth Channels Text-to-Join Mobile Sign-up Ads Social Opt-Ins
  6. 6. Text-to-Join
  7. 7. Text-to-Join: Things to Consider CostShort Code: Shared vs. Reserved Promotion
  8. 8. TextBHTEST <your email address> Ex: BHTEST mju@bluehornet.com to 50203
  9. 9. Case Study Text-to-Join = 3% total subscribers 10%-20% Higher Open Rate 8%-10% Higher Click- Through Rate
  10. 10. Mobile Sign-Up Ads
  11. 11. Mobile Mobile Sign-Up Ads Banner AdsCOST MODEL Cost-per-Valid Email Cost-per- ClickUSER EXPERIENCE Seamless DisruptiveUSER INTENT Deliberate Accidental?
  12. 12. Case Study
  13. 13. Target Market MomsEmail Acquisition Mobile Sign-Up Ads Strategy on Selected Apps
  14. 14. App CategoriesNews & Entertainment - 35%Health & Fitness - 19%Games - 19%Music - 14%Utility - 12%Lifestyle - 2%Travel - 0.34%
  15. 15. Success Story 4X List Growth10% Higher Open Rate 2X ROI
  16. 16. Email Social
  17. 17. Frequency of Checking Personal Email Account by Social Media Use Lori Connolly, “View from the Digital Inbox 2011” Merkle, Inc.
  18. 18. Social Sign-Ups
  19. 19. Case Study
  20. 20. One MessageOne Call-to-Action
  21. 21. Success Story 40% Open Rate10% Click-to-Open Rate
  22. 22. Success Story 24 Hours12,000 Shares
  23. 23. Success Story 30%
  24. 24. Social Sign-Ups
  25. 25. 30% Unique Open Rate
  26. 26. Case Study
  27. 27. 40% New Email Signups46% Higher Open Rate 12% Higher CTO Rate
  28. 28. Emerging Channels for Email List GrowthIn-Venue Experience Text-to-Join Mobile-Engaged Mobile Sign-Up Ads Social Influencers Email Sign-Up Widget
  29. 29. Thank You Manny Ju mju@bluehornet.com @mannyju mannyju.blogspot.com

×