User Experience in the absence of a UX team inside early stage startups.

1. THE STARTUP EXPERIENCE
UX components inside startups
UX Speakeasy July 2013John Strott

2. JOHN STROTT
UX Designer

3. JOHN STROTT
UX Designer
JOHN STROTT
Co-Founder

4. JOHN STROTT
UX Designer
UX WITHOUT UX
Two core components to a startup
that are user centered.

5. VISION STATEMENT &
MINIMUM VIABLE PRODUCT

6. VISION STATEMENT
A short sentence defining the
organization’s purpose and values.

7. “YOU PRESS THE BUTTON,
WE DO THE REST”

8. “YOU PRESS THE BUTTON,
WE DO THE REST”
George Eastman,
Founder of Eastman Kodak Company

9. KEYS TO CREATING A
VISION STATEMENT

10. KEYS TO CREATING A
VISION STATEMENT
• It addresses a real need

11. KEYS TO CREATING A
VISION STATEMENT
• It addresses a real need
• It is simple

12. KEYS TO CREATING A
VISION STATEMENT
• It addresses a real need
• It is simple
• It is unique

13. KEYS TO CREATING A
VISION STATEMENT
• It addresses a real need
• It is simple
• It is unique
• It serves as a guiding light

14. • It serves as a guiding light

15. • It serves as a guiding light
A STAR TO SAIL
YOUR SHIP BY "
Jesse James Garret,
Author of The Elements of User Experience
"

16. THE VISION DRIVEN STARTUP
IS A UX DRIVEN STARTUP

19. MINIMUM VIABLE PRODUCT
An MVP has just those features that
allow the product to be deployed.

20. EXAMPLES
Nick Woodman,
Founder of GoPro with MVP

21. EXAMPLES
Test shot from GoPro MVP

22. EXAMPLES
GoPro product assortment

23. EXAMPLES
Kelly Slater w/ GoPro Hero camera

24. KEYS TO
CREATING A MVP

25. KEYS TO
CREATING A MVP
• Write the user story

26. As a ___, I need to ___ so I can ___.

27. As a dedicated UX speakeasy member,
I need to invite others to a nearby pub,
so I can continue drinking & talking UX.

28. KEYS TO
CREATING A MVP
• Write the user story
• Map the interactions

29. Login
Locate
Set time
Tell people
*Not an
actual step
Nothing
nearby
I can make it
I can’t
make it
Booked

30. KEYS TO
CREATING A MVP
• Write the user story
• Map the interactions
• Identify emotions

31. Login
Locate
Set time
Tell people
*Not an
actual step
Nothing
nearby
I can make it
I can’t
make it
Booked

32. Login
Locate
Set time
Tell people
*Not an
actual step
Nothing
nearby
I can make it
I can’t
make it
Booked

33. Login
Locate
Set time
Tell people
*Not an
actual step
Nothing
nearby
I can make it
I can’t
make it
Booked

34. KEYS TO
CREATING A MVP
• Write the user story
• Map the interactions
• Identify emotions
• Simplify it

35. Login
Locate
Set time
Tell people
*Not an
actual step
Nothing
nearby
I can make it
I can’t
make it
Booked

36. Locate
Tell people
I can make it

37. Locate
Tell people
I can make it

38. KEYS TO
CREATING A MVP
• Write the user story
• Map the interactions
• Identify emotions
• Simplify it
• Validate it

39. How does this sweater look on me?

40. Is there a product here?
Does it exist elsewhere?
Is this MVP exciting?

41. KEYS TO
CREATING A MVP
Write the user story
Map the interactions
Identify emotions
Simplify it
Validate it

42. ITS TIME TO BUILD,
LAUNCH, TEST & ITERATE

43. LEAN UX
Jeff Gothelf,
Author of Lean UX
Concept Prototype Validate
internally
Test
externally
Learn Iterate

44. THE MVP DRIVEN STARTUP
IS A UX DRIVEN STARTUP

45. THE MVP DRIVEN STARTUP
IS A UX DRIVEN STARTUP

46. THE VISION STATEMENT &
MVP ARE USER FOCUSED
Its up to the team to keep the UX momentum going.

47. REFERENCES & CREDITS
Alexa Andrzejewski (@ladylexy), Cofounder & CEO of Foodspotting
http://www.slideshare.net/ladylexy/the-ux-driven-startup
Kodak R&D
http://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/
development/designUsability/history.shtml
Jesse James Garrett (@jjg), Author of The Elements of User Experience
http://blog.jjg.net/
Will Dayble (@willdayble), Author of 4) Minimum Viable Product
https://medium.com/how-to-do-a-startup/15a7702a832f
Jeff Gothelf (@jboogie), Author of Lean UX
leanuxbook.com, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-
getting-out-of-the-deliverables-business/

48. CHEERS!
@MrJohnnyLane