Mobile Monday Brussels: SoLoMo - Mobile Vikings

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Mobile Vikings presentation on SoLoMo, by Dorien Aerts.
Mobile Monday - December 12th.

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Mobile Monday Brussels: SoLoMo - Mobile Vikings

  1. 1. About the Mo in SoLoMo Mobile MondayBxl – 12th of December 2011Mobile evangelist @ Dorien Aertswww.mobilevikings.com @theonehitwonder
  2. 2. • Whatabout the Mo?• WhataboutSoLoMo?• Whatabout the future?
  3. 3. Since Q4 2010 sales smartphones> pc’s (via In the pocket)
  4. 4. Worldwide growthof 3G (via In the Pocket)
  5. 5. Mobile internet catches up with desktop internet (via In the Pocket)
  6. 6. BelgiumToday :More than 2 millionsmartphones in BelgiumVia Isobar Mobile, mei 2011
  7. 7. BelgiumToday :More than 2 millionsmartphones in BelgiumVia Isobar Mobile, mei 20112013 :1 of 2 Belgians (5 million) has a smartphoneVia Insites Consulting
  8. 8. Our beliefTechnology is ready-> mobile internet is stableandfastenoughformobile socialandlocal services
  9. 9. The proof?SinceApple’s integration (ios5), monthlysignupstoTwitterare up 25%.http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-maand/
  10. 10. What’s stopping us? Via express.be
  11. 11. TrendsMobile internet is gettingcheaperSmartphones are gettingcheaper
  12. 12. • Whatabout the Mo?• WhataboutSoLoMo?• Whatabout the future?
  13. 13. When do peopleusetheirsmartphone? (Via In the Pocket)
  14. 14. Where do peopleusetheirsmartphone? (Via In the Pocket)
  15. 15. What do peopleusetheirsmartphonefor? (via emerce.nl)
  16. 16. ConclusionPeople have theirsmartphoneswiththem all the time everywhere forall kinds of purposes (+ technology is there)
  17. 17. ConclusionWhichmakesit the perfect device toconnectwithfriends to get local information and services =>to go SoLo
  18. 18. AddedvalueapplicationsPeak Performance TrailsMaps Samsonite Travel Miles
  19. 19. Opportunitiesfor marketeers are huge-> extra way to market a service or product
  20. 20. • Whatabout the Mo?• WhataboutSoLoMo?• Whatabout the future?
  21. 21. Augmentedreality Wikitude
  22. 22. Augmentedreality Starchart
  23. 23. Thankyou ! @mobilevikings 078/353 033 info@mobilevikings.com

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