How the fundamental rules of surfing can inspire businesses to digitally transform into an agile culture of innovation.

1. PROPRIETARY & CONFIDENTIAL
solstice.com
SEEKING
SURFBOARDS
…riding the next wave of
digital innovation
J Schwan, CEO, Solstice

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First Surfer Up,
CLOSEST TO
THE CURL,
has right of way
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First Surfer Up,
CLOSEST TO
THE CURL,
has right of way
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Paddle out wide to
AVOID
COLLISION
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Paddle out wide to
AVOID
COLLISION
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Surfing is a
TEAM SPORT
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Surfing is a
TEAM SPORT
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Drop off before you
GET DUMPED
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Rules of surfing
1) First Surfer Up, Closest to the Curl, Has Right Of Way
2) Paddle out Wide, To Avoid Collision
3) Help Other Surfers
4) Drop off before you get Dumped

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Drop off before you
GET DUMPED
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