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SOLOMO                        Heineken Case studyAnne-Gabrielle CHIRASJessica ROBLESCharlotte GUILLOTPaul-Henry DURIEU
INDUSTRIES            • Especially services such as              hospitality, restaurant, bars…                • Multi-sto...
HEINEKEN CAMPAIGN • To celebrate its 140th anniversary, Heineken has constructed an interactive LED screen with 5,000 beer...
ABOUT THE SUCCESS…•Heineken celebrated it’s 140 th anniversary not by dwelling on history but by        reaching out to th...
SOLOMO ELEMENTS          SOCIAL:         • Facebook•During Festival In Amsterdam •Your own message & picture           LOC...
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Solomo

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Solomo

  1. 1. SOLOMO Heineken Case studyAnne-Gabrielle CHIRASJessica ROBLESCharlotte GUILLOTPaul-Henry DURIEU
  2. 2. INDUSTRIES • Especially services such as hospitality, restaurant, bars… • Multi-store retails • Supermarket • Event/concerts• But can also be products for multinational brands as Heineken for example
  3. 3. HEINEKEN CAMPAIGN • To celebrate its 140th anniversary, Heineken has constructed an interactive LED screen with 5,000 beer bottles that is powered by Facebook messages.• People from all over the world have been invited to submit their pictures and celebration messages on the project’s Facebook page—the best ones would then be shared on the “bottle wall” located in Amsterdam.•People have been geolocalized and the world map has been shown during the event with all geolocalization • People that couldn’t be present during this event could follow it in Heineken’s page
  4. 4. ABOUT THE SUCCESS…•Heineken celebrated it’s 140 th anniversary not by dwelling on history but by reaching out to the world and inviting everybody to join it•Their objective was to create a buzz during a festival period in Amsterdam• The idea was to taken the opportunity to create their own marketing event •They want to be present in social networks and also and in the press • It’s difficult to evaluate the impact : december 2012 • The opportunity to target a new segmentation market
  5. 5. SOLOMO ELEMENTS SOCIAL: • Facebook•During Festival In Amsterdam •Your own message & picture LOCAL •Picture geolocalization •World map MOBILE •Facebook application

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