Biggest blogtrip in the world 100 Bloggers from 13 countries Key influencers in music, travel, lifestyle, social media Personal program for every blogger: a unique festival experience + touristic tips
Biggest blogtrip in the worldSelection ‘key influencers’ based on: Online reach and audience Used networks (Twitter, Instagram, Blog, Facebook, mix, …) Match #fiaf12 Personality & passion Location and language
Biggest blogtrip in the world: return Connection with bloggers as festival buddies Authentic stories about festivals & destination Happy bloggers & inspiration for their followers ‘Ambassadors’ for Flanders
Some numbers Number of written blogposts: 257 (so far) Number of unique visitors: > 7.500.000 Total reach of blogposts: > 11.500.000 Number of Facebook fans of all bloggers: > 300.000 Number of Twitter fans of all bloggers: > 550.000
257 blogposts 173 travel blogposts: reach of > 7.500.000 75 music blogposts: reach of > 3.500.000 9 lifestyle blogposts: reach of > 450.000
2. Relation with bloggers• Start inviting them in time to catch some big fish• Clearly talk about expectations: • What can they expect in the destination • What return is expected: articles, mentions, backlinks, conversation, analytics• Keep in touch with them & inform them on future projects
3: Roles for foreign offices• Reach, connect and engage local bloggers• Activate local media!!
4. Communicate the contentcalendar to all partners & stick to it