This document analyzes an advertisement in a magazine for a band called "Little Hell". The summary is: 1) The advertisement contains only text with a rainbow background but no image of the band. Additional information like the record company and release date are in small print at the bottom. 2) The font used does not have any capital letters, making it unclear what the band and album names are. However, the white font stands out against the colored background. 3) The analysis concludes the advertisement could be improved by using clearer font with capitalization, separating the band and album names, and including the band's logo.

1. Analysis of
Magazine
Advert 3
Little Hell

2. This show half of an A4
sheet of paper.
The structure of this magazine advert shows all of the
additional information along the bottom in a small print.
This includes..
• Record company's
• Release date
• Single’s include
• Websites
No image is presented on this magazine advert. I think its
important to have an image, it makes it clear to an unknown
reader what the magazine advert is advertising, unless the
read the small print. However, on this advert they have
presented this nicely through the rainbow shown. This
demonstrates the name of the album cover nicely as it has
lots of colour.
The rainbow immediately attracts the eye of a reader and
will draw you to read the additional information.

3. Font
No capital letters were used throughout the large
lettering. Without knowing the name of this band, once
stumbling upon it in my magazine I had no clue what
was the band name and album name. I think the font
was a bad decision on this magazine as they haven’t
made it clear at all what is what.
The colour of the font is a crisp white, This was a good
decision as it stands out nicely against the rainbow
coloured background.
The placing of the words doesn't really work out as it
looks like one continuous sentence, rather than two
different objectives.
They have used logo’s of the brands they have presented at the bottom. This is a
stereotypical aspect of a magazine advert as it shows it clearly who they are first before
having to read it. If it is an unknown brand then it works as publication for that company.

4. What I have learnt
– Using font on my magazine advert, I want it to be clear and understanding to
the point I am trying to get across. Use capital letters.
– No continuous sentencing, Show it clear in the structure what is what.
– Use brand logos above of the brand names.
– For structure, I want my main image to take up the entire area and use
additional information shown at the bottom.