What are the key things non-profit stake holders can do to support social media efforts of their organizations? This presentation puts the key activities on one slide with additional supporting information on the remaining slides.LinkedIn, Facebook, Twitter, Blogging, Video, Pinterest, Instagream and more
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The big 5+1 for non profits by J.R. Atkins
1. The Big 5+1 of Social Media
For Non-Profits
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2. Non-profit One Slide
What is Social Media
3 Keys to Social Media
The Big 5+1: LI, FB,T, B,V & G+
The Ones toWatch
Online Marketing Model
How to Keep Up
Getting Results
Resources
3. Set up your On-line Properties
LI, FB,T, B,V & G+, …
The Ones toWatch
Instagram, Pinterest, MeetUp, Eventbrite
Social Media Monitoring & Listening
Editorial Calendar
Energize and connect your stake holders
Share & Comment on Facebook
LinkedIn Organization Listing
Run Campaigns, Count & Adjust
4. Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.
5. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?
9. www.HootSuite.com
Set up your Social Command Center
UseThe Share button
Link Social Media Sites, But…
Editorial Calendar
Voice Mail to Email to Post
Who answers the phone?
10. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !
11. Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social MediaTrends)
HubSpot (Content Marketing Specialist)
12. Thank you for attending:
The Big 5+1 of Social Media
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
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www.SlideShare.net/JRatkins