Social Media is becoming an accepted way for individuals, businesses and non-profits to communicate with friends, customers and stakeholders. Yet, there is also much confusion about how to make the most of Social Media tools. In “Principles of Social Media Success”, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+ , Twitter, YouTube, Pinterest and others. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment. 3 Learning objective: 1. A working knowledge of Social Media tools and concepts 2. The strategy behind effective Social Media Marketing 3. Action items to build a social media strategy Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and CTC. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.

1. Principles of Social Media Success:
Why you may need social media
for your success.
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2.  What is Social Media?
 3 Keys to Social Media
 The Big 5+1: LI, FB,T, B,V & G+
 The Ones toWatch
 Online Marketing Model
 How to Keep Up
 Getting Results
 Resources

3.  Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
 Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.

5. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?

6.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video
 Google+

7.  Instagram
 Pinterest
 Yelp
 MeetUp
 Social Cam
 Drop Box

8. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

9.  www.HootSuite.com
 Set up your Social Command Center
 UseThe Share button
 Link Social Media Sites, But…
 Editorial Calendar
 Voice Mail to Email to Post
 Who answers the phone?

10. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

11.  Socialnomics by Erik Qualman
 Inbound Marketing Brain Halligan & Dharmesh Shah
 Social Media 2.0 by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

12. Principles of Social Media Success:Why you may
need social media for your success
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social, Mobile,
Web, Sales & Marketing
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www.SlideShare.net/JRatkins