B2B smart networks is a new kind of B2B networking and collaboration platform which fills a gap in the market. It focuses on generating and curating "collaborative intelligence" for niche B2B communities to help them tackle high value, complex challenges and enhance internal and external stakeholder collaboration.
Uneak White's Personal Brand Exploration Presentation
Presentation b2 bsn vs alternatives
1. B2B social business: Gap in the Market
B2B
Conferences
Corporate
intranets /
extranets
3rd party
supplier
networks
2. B2B “Circles of Trust”
Market influencers (govt, accocs etc.)
Potential suppliers
Cross-industry benchmarks
Potential distributors
Your suppliers
Potential disruptors
Potential partners
Industry Supplier Intranet /group / conference
Your partners portal Your companyextranetYour distributors
/ discussion
network
Your customers
Potential customers
Thought leaders (academics, research orgs etc.)
3. Current B2B collaboration options
FOCUSSED
Conferences &
events
PROs PROs
- Open to allon specific business challenges
- FocusPROs relevant & legitimate stakeholders
PROs
- Focus on high value, cross-functional & challenges
- Face-to-face still complex business cross-organisational
- Can be important
- Very accessible
- Independent,High quality content & membership to maintain
- impartial & professionally managed
Corporate quality & prevent abuse
CONs
CONs
intranets & - “Insular” i.e. development, rigorously organised according to
CONsPROs
- Dynamic content only one set of stakeholders tend
extranets Sometimes too accessible? (Qualitycircle of suppliers
- custom categories Access to wider of
to attend -
- Require pre-existing relationship
membership & content diluted)
- Participation limited collaboration functions
- ScopeSome by time, travel & budgets
- restricted to a single organisation
- Inconsistent group moderation & management
CONs Value-of Fragmented communities
- participation often unpredictable
- Fragmented communities, subscription but much is available for
- Full access requires a paid too many to join
CONs
- rd Lack of continuity between meetings
- Promotional incentives price-driven, tactical relationships
free,party
3 especially for Purely
- buyers
- Members must - Can become “captive” rules
supplier comply with the network’s
networks ACCESSIBLE
Editor's Notes
There are various social collaboration tools available but only a few of them have a business focus and even fewer concentrate on social & informational applications. Even when you include other options like conferences, corporate intranets & extranets and 3rd party supplier networks, there is a gap in the market that B2B smart networks fills.
All B2B’s operate within concentric “circles of trust”, with the highest trust in the inner circle, reducing as you move outwards.Different kinds of collaborative tools can be used across different circles but only B2B smart networks offers the right balance between including relevant players and excluding irrelevant content and members.
The main B2B collaboration options (with a business focus and emphasis on social and informational applications as opposed to commercial / transactional applications) are:Conferences & eventsCorporate intranets & extranets (e.g. supplier networks)3rd party supplier networksLinked InAll of these have pros and cons which allows B2Bsn to offer a better mix.
