1. Role Of Media:
Does the media fulfill its role of
educating the American public
about the leading issues of the
day?
Austin Hill, Joe Turner, Christian
Pfeiffer
2. Electronic Media in elections
● Any media that uses technology to convey
a message.
● Examples include T.V., radio, e-mail,
phone calls, etc.
● $868 million total spent by both Obama
and Romney for the 2012 election.
3. Print Media in Elections
● Any messages conveyed on paper.
● Examples include books, flyers, and
letters.
● The use of print media is dying as
Electronic media keeps on getting more
advanced.
4. Social Media in Elections
● Examples include Facebook, Twitter,
Youtube.
● Any website where people can meet to
discuss their views and opinions.
5. Bandwagons
● Propaganda technique.
● Urges people to follow a crowd by
convincing them that it is the winning side.
● Tries to make
people feel that
because it is
that it can't be
stopped.
6. Horserace
● Term used to depict
presidential races as
a constant battle over
is up and down in the
polls.
● Horse race journalism is when a news story
describes how voter feel about what a candidate is
doing.
7. Media Gatekeeping
Gatekeeping is when a media outlet filters
the stories they decide to publish. This
means reporters decide which sources to
use for a story so the other person involved
might not get their half told.
8. Media Elite / Liberal Bias
Media Elites are the top news stations and
newspapers.
Liberal bias is the bias that journalists and
reporters have, this bias determines how the
story will be reported.
9. Response Questions
1. Ad's ran during the 2012 presidential
election were?
A. Mainly positive.
B. Mainly negative
C. About equal
D. Supportive of the other candidate.
10. Response Questions
2. Which is not considered electronic media?
A. Radio
B. Phone calls
C. Facebook
D. E-mail
11. Response Questions
3. Which of The following is NOT a media
elite?
a)Wall Street Journal
b)The Forest Hills Journal
c)New York Times
d)The Washington Post
