Joe DiMuro is currently the President/CEO of NewCo/Roc Nation, a creative, branding and content shop in partnership with Roc Nation Enterprises LLC. DiMuro previously served as President of North America for FRUKT Creative Entertainment Agency. Before joining Momentum, DiMuro worked for 12 years in various senior executive positions at Sony Music Entertainment, including as EVP & GM. Prior to his career at Sony BMG, DiMuro worked over a decade at News Corp’s 20th Century Fox Film in various senior marketing, sales, distribution and licensing roles.

1. Joe DiMuro (m) 917 575 1689 (e) DiMuro@rocna7on.com
President/CEO – NewCo, division of Roc Na7on Enterprises LLC
President, North America – FRUKT Crea7ve Entertainment Agency
Execu7ve Vice President/Head of Entertainment & Content - Momentum Worldwide
Execu7ve Vice President – Sony Music Entertainment
Senior Vice President/GM – News Corp 20th Century Fox Film Entertainment
Joe DiMuro is currently President/CEO of NewCo/Roc Na;on, a crea;ve, branding and
content shop in partnership with Roc Na;on Enterprises LLC. NewCo is the newly formed
crea;ve and consul;ng unit which will serve to drive true culture for Brands and
Consumers thru the lens of Music & Entertainment & Sports.
DiMuro comes to NewCo/Roc Na;on from being former President of FRUKT North
America in leading, managing, and driving all crea;ve entertainment business ventures
across North America. DiMuro oversees all aspects of the FRUKT agency opera;on
including new business development, crea;ve strategy and idea;on, client development
services, and strategy/consul;ng related to FRUKT core businesses and client work across
Coke, MasterCard, Sprint, P & G, MicrosoO, AllState, Delta, Target, Sonos, BMW, etc.
Before joining Momentum running their global entertainment prac;ce, Joe worked 12
years in various senior execu;ve posi;ons at Sony Music Entertainment where he served
as EVP & GM, managing television, film, commercial adver;sing licensing, digital/mobile
content plaWorm development and marke;ng, new product and joint-venture ini;a;ves ,
global catalog management in addi;on to corporate/strategic business development.
DiMuro is an accomplished crea;ve business execu;ve producing, opera;ng and
successfully managing various new business ventures.
Prior to his career at Sony BMG, Joe worked over a decade at News Corp’s 20th Century Fox Film working in a variety
of senior theatrical/home entertainment marke;ng, sales, distribu;on and licensing areas for the film, home
entertainment, and interac;ve business units supervising client sales & account distribu;on revenue totaling
$850MM. Addi;onally, he has craOed and executed the intricate marriage of branded entertainment content with
film, musical, and television content with such blue-chip clients as Nike, NFL, NBA, MLB, Apple, Visa, Intel, Coca-Cola,
Pepsi, American Express, P & G, General Motors, Levi’s
DiMuro was the President of the jointly-operated Nickelodeon Records with Nickelodeon as well as the President/
Founder of Burgundy Records (Aaron Neville, Donna Summer, Chaka Khan, Gloria Estefan, etc). In addi;on to these
du;es, DiMuro was the Chief Strategic Brand Architect behind the global re-branding of the Elvis Presley recording
masters resul;ng in worldwide sales revenue in excess of $300 MM.