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Sales Promotion


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Sales Promotion

  2. 2. LEARNING OBJECTIVEAt the end of the lesson, students should be able to : Define Sales Promotion Briefly explain the objectives of Consumer Promotion Describe each of the Consumer Promotion Tools. Back to school
  4. 4. Promotion Mix The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing Back to objectives. school
  5. 5. Sales Promotion Mass communication technique that offers short- term incentives to encourage purchase or sales of a product or service.
  6. 6. Consumer-Promotion Consumer-Promotion Objectives Tools Entice Consumers to Try a New Product Samples Coupons Lure Customers AwayFrom Competitors’ Products Patronage Price Packs Rewards Hold & Reward Loyal Customers Advertising Specialties Consumer Relationship Building
  7. 7. Consumer - Promotion Tools1. Samples  Are offers of a trial amount of a product.  Sampling is the most effective but most expensive.
  8. 8. 2. Coupons  Are certificates that give buyers a saving when they purchase specified products.  Ex: RM 5 off the regular price that will apply to a new product (Discount on full price will encourage product trial)
  9. 9. 3. Price packs Offer consumers savings off the regular price of a product. Price packs can be single packages sold at reduced price (such as two for the price of one) OR two related products banded together Ex: Toothbrush and toothpaste
  10. 10. 4. Patronage Rewards Cash or other rewards offered for the regular use of a certain company’s products or services. Ex: Membership card collecting points to redeem with items.
  11. 11. 5. Advertising Specialties Are useful articles imprinted with an advertiser’s name given as a gifts to consumers Ex: Items included pen, key chain, goody bags, t-shirts, caps and coffee mugs.
  12. 12. Video (Student)
  13. 13. Exercise : DESCRIPTION CONSUMER PROMOTION TOOLArticles imprinted with an advertiser’s name given Advertising Specialtiesas a gifts to consumersSingle packages sold at reduced price (such as two Price Packsfor the price of one) OR two related productsbanded togetherTrial amount of a product. SampleCertificates that give buyers a saving when they Couponspurchase specified products.Cash or other rewards offered for the regular use Patronage Rewardsof a certain company’s products or services
  14. 14. ASSIGNMENTMarketing Project: To fulfill the requirement of this subject, each group are required to prepare ONE product to be marketed to your selected target market. Each group must apply any type of Consumer Promotion Tool to market their product Details of the assessment will be disclosed on our next class.