Visual language of roby d'silva

Visual Language of Roby D’silva as  a
Graphic Design Entrepreneur:
a study by Ranjan Raghuvir Joshi for
Mrs.Veena C. Gavankar (Vasai)

Robysir’s The world of visual language.
पुढीलप्रमाणे मांडले या रॉबीसरां या िच ह भाषेतील या याच
चचतून मला समजले याचे किवचार याप्रमाणे...

रॉबीसरां या िच ह
भाषेतील याचे
किवचार याची
नोद “अिरझोना
िव यापीठाने”
अमेिरकाि थत,
यांना स माननीय
डॉक्टररेट ने के ली

I have applied
“Theory of Wucius Wong” to
get the insight of
Visual‐Signs by
Dr.Roby D'silva

Packaging Center‐U.K.
Chen Psycho Therapy‐U.K.
Wine and Spirit Association‐U.K.
Inspiration from Artist Albrecht Durer
Inspiration from  Constructivists
Bombay‐East
Indian
Association ,
Family sign
‐Inspiration
Indian
Iconography
(Buddha
Tree)

Conceptual Element Visual Element Rational Element Practical Element
Visual‐Signs of Roby D'silva

Visual‐Signs of Roby D'silva

Conceptual Element: Thick Circle
denoting TARGET.
Visual Element: Animal Deer encircled
indicating the aim.
Rational Element: Encircled  intended
object.
Practical Element: Simplified Form
mixed with representational visual.
Giusti Cartridges: Italy
Conceptual Element Visual Element

Conceptual Element: Thick Circle
denoting TARGET
Visual Element: Animal Deer encircled
indicating the aim
Rational Element: Encircled  intended
object
Practical Element: Simplified Form mixed
with representational visual
Conceptual Element: Warli Art form
image, which is primitive art form
depicting a girl enjoying the moment.
Visual Element: Geometrical simpler
form  indicating the young girl child. The
triangular form depicting
frock/skirt of girls.
Rational Element: Client’s  product of
Girls clothes is visible through
symmetrical composition.
Practical Element: Simplified  Geometrical
Form mixed with graphic visual expressing
subject of Girls' clothing garments.
Vestella Clothes for Girls: Italy
Conceptual
Element
Visual
Element
Rational
Element

Conceptual Element: Beautiful composition of
triangles that depicts the sailing boat.
Visual Element: Strong perpendicular vertical
line with two triangles indicating the base of
boat and the sail‐mast with thin horizontal
lines graphically visualized completes the final
clients message.
Rational Element: Client’s  waterproof sailing
activity is visible in free flowing
asymmetrical composition.
Practical Element: Simplified linear form and
its graphic representation communicates
subject:  Max Spine Waterproof Sails
Max Spine Waterproof Sails: Italy
Visual Element
Conceptual Element

Conceptual Element: A  black
circle and a white drop that
depicts oil industry.
Visual Element: Two circular
visual elements interlocked as
negative and positive.
Rational Element: Symmetrical
composition with center of
gravity perfectly balanced.
This depicts strong message of
oil industry.
Practical Element: Circular
Forms mixed with graphic
representation expressing
subject oil excavation activity.
Humphries Oil Industries: U.K.
Conceptual Element
Visual Element
Practical Element

The symbol designed by
Roby D’silva which is mentioned of
him as a British Designer for the
"Humphries Oil Industries: U.K”.
The arrow in the center indicating
on the top of the symbol is
published in Japan’s
Graphic Design Journal,
to illustrate the topic.

Conceptual Element: Two forms
coupled with crescents and strong dot in
the center shows processing activity
Visual Element: Application of circles
and few straight lines creates spiral
moment. This indicates growing
processing system to
manufacture the product.
Rational Element: Client’s  vision and
mission of processed
product is characterized
in free flowing
Practical Element: Simplified linear
Form  visually expressing subject  of
Plastic Manufacturing
ICI Plastic Division: U.K.
Conceptual Element
Visual
Element
Rational
Element

Conceptual Element: Image of
mythological animal of
the west used as symbol.
Visual Element: Very strong and
perfectly designed image
attracts the attention.
Rational Element: Client’s Scottish
culture is depicted
in asymmetrical composition.
Practical Element: Simplified  graphic
representation visual expressing the
Scottish Hotels in square form
suggests safe stay.
Scottish Hotels:U.K.
Conceptual
Element
Visual Element
Rational
Element

Conceptual Element: Circles
interlocked with solid on the top
creates an image of ascending chain.
Visual Element: This simple basic
shape transformed in to a chain with
target on the top.
Rational Element: The whole look of
the symbol in a symmetrical
composition denotes
strong linear focus.
Practical Element: The play of graphic
representation of tantric like visual
expressing subject Interlink working of
an Advertising.Interlink Advertising:U.K.
Visual
Element
Conceptual
Element

Conceptual Element: Beautiful shape of
a warship on the voyage created in a
constructivist  visual language.
Visual Element: This is very close to
Artist Mondrian's visual of
” less is more thinking”.
Rational Element: Client’s activity is
depicted which is woven in free flowing
asymmetrical simple graphic
composition. Practical Element:
Simplified linear Form mixed with
graphic representational visual
expressing subject of voyage indicating
the character of castle through four
bastion shown on the top.
New Castle Cruising: U.K.
Conceptual
Element
Visual Element
Practical
Element

Conceptual Element: Six Cuboids
assembled in hexagonal composition  with
dominating black dot in the center thereby
depicting three dimensional image.
Visual Element: Linear treatment to Six
Cuboids assembled in hexagonal
composition with thick black dot in the
center suggestive of protection .
Rational Element: Client’s business of
packaging is directly expressed in
Practical Element: Simplified linear Form
mixed with graphic representational visual
expressing subject Packaging.
Packaging Centre: U.K.
Conceptual
Element
Visual
Element
Rational
Element

Macfern Electronics: India
Conceptual Element: Radiating Black and
White lines starting from bottom of the
composition in two dimensional image
depicts the subject Electronic.
Visual Element: Pineapple fruit type
image with excellent application of
negative and positive space. The circular
form is strongly intersected
cerates strong identity.
Rational Element: Client’s business of
Electronic is clearly expressed in
Practical Element: Simplified  Form with
graphic representation of the subject
Macfern Electronics
Conceptual Element
Visual Element
Rational Element
Practical Element

Entrepreneur family sign: India
Conceptual Element: Ever growing Black
and White image of Boddhi Tree from
Buddhism depicts the subject family.
Visual Element: Boddhi Tree image with
excellent application of negative and
positive space is strongly  expressed
Rational Element:  Dynamics of
Entrepreneurship is clearly expressed in a
Practical Element: Good Simplified  Form
with graphic representation of Cobra in the
center of the tree is a good omen in Hindu
mythology the subject: sign of
Entrepreneurial family.
Conceptual Element
Visual Element
Practical Element

Mafatlal Men’s Ware: India
Conceptual Element: Black and White image
of  a domestic Cock depicts the Men’s ego
that is related to Men’s wear.
Visual Element: Domestic Cock image with
excellent application of negative and positive
space expressed that cerates strong identity.
Rational Element: Domestic Cock’s Beak is
clearly expressing the sound of its morning
alarm with a crown on his head in a
asymmetrical composition
that creates the new identity of the
product arbitrarily assigned.
Practical Element: Good Simplified  Form
with graphic representation of the subject
Men’s wear.
Conceptual Element
Visual Element
Rational
Element
Practical
Element

Starling Hotels:(U.P.)India
Conceptual Element: Black and
White repetitive flower image
creates kaleidoscopic pattern which
depicts the group of hotels.
Visual Element: Excellent
application of decorative flower
petals arranged in circular space
composition symbolic
of cluster of stars.
Practical Element: Good Simplified
crystal  form with graphic
representation of the subject
Hotel Industry.
Conceptual Element
Visual Element
Rational Element
Practical Element

C. Natarajan Dancers: India
Conceptual Element: Image of famous
Hindu god Shiva the creator in tandav
nrutya the (dancing form)  creates  the
impact of energy in rhythm.
Visual Element: Excellent application of
decorative sculpture arranged in semi‐
circular space  cerates strong identity.
Rational Element: Asymmetrical
composition symbolic of oriental
performance.
Practical Element: Good Simplified form
with graphic representation combined
with “C” letter derived from the sculpture
itself of the subject personal identity of
C.Natarajan Dancers.
Conceptual
Element
Visual Element
Rational
Element
Practical Element

Conceptual Element: Image of famous Christmas Tree encircled that makes
the impact of strong protection.
Visual Element: Excellent application of circle and straight lines arranged
in circular space  cerates strong identity.
Rational Element: Symmetrical composition symbolic of western graphic imagery.
Practical Element: P.V.C. Packaging is depicted with such strong play of
black and white space division.
Spavyn P.V.C. Packaging: India
Conceptual
Element
Visual
Element
Practical Element

Unicef’s Rural Fly. Project: India
Conceptual Element: Human
bondage expressed effectively .
Visual Element: Excellent
application of human silhouettes
symbolizes family.
composition symbolic of happy
Indian Family in below income
group having strong bondage
to help each other.
Practical Element: Unicef’s Rural
Fly. Project: India, is effectively
expressed in
black and white space division.
Conceptual Element
Visual Element
Rational Element

External Trade Tanzania: India
Conceptual Element: The concept of
External Trade i.e.to and fro movement
activity is  expressed  effectively
through  final image.
Visual Element: Excellent application
of basic shapes combined with letters
symbolizes strong image.
composition symbolic of
firm and focus trade.
Practical Element: Strong cuboids
expressed in  black and white space
division and interplay of two and three
dimensions communicates the sign’s
message of External Trade.
Conceptual Element
Visual Element
Rational Element Practical Element

Adiwasi Festival‐Rural: India
Conceptual Element: The concept
of festival activity is expressed  effectively
through  final image. The traditional mask
with primitive decorative motif keeps the
eye moving within the form.
Visual Element: Excellent application of
free linear shapes combined with negative
and positive spaces symbolizes
strong image.
composition symbolic of festive mood.
Practical Element: Strong Human face
expressed in  black and white interplay of
human emotions communicates the
message of Adiwasi Festival‐Rural: India .
Conceptual Element
Visual Element Rational Element

Ace Agro Fertilizer: India
of agricultural activity is expressed
effectively through final image of the
Sun flower and the Mountain.
Visual Element: Application of free shapes
combined with negative and positive
spaces symbolizes strong image.
composition symbolic of vertical growth.
Practical Element: Back and white
interplay of decorative and geometrical
shapes  with radiating circle in the center
depicts the growth.
Conceptual Element Visual Element Practical Element

Asthma Bronchitis Association: India
expressed  effectively through final image
of the Asthmatic Bronchitis patient’s face
completely distressed between
the shapes optically visible.
Visual Element: Application of shapes such
as the eagle bird combined irritating hands
with negative and positive spaces
symbolizes strong image.
composition symbolic of  displaced face
optically visible.
interplay of shapes like gestalt psychology.Conceptual Element
Visual Element Practical Element

Christian Religious Organization: India
Conceptual Element: Jesus Christ’s Cross
turned into most positive inviting human
figure. The dots and crossing horizontal
two lines looks like plus sign of additions..
Visual Element: Most minimal graphic
presentation. Even thickness lines with
serif cut is graceful linear expression.
Dots circular as main and four in
square shape. Total symmetrically
composed design.
Rational Element: Lines, Dots, Space
division is classic example of symbol.
Practical Element: Christian Religious
Organization: India is a sign
that imprints on one's mind.
Conceptual Element
Visual Element
Rational Element
Practical Element

Indira Gandhi Prashasan: India
Conceptual Element: The concept expressed effectively through the form of energetic
water fountain. It is otherwise abstract shape which also resembles blooming flower.
Visual Element: Application of shapes such as flower or water fountain in a graceful linear
expression also gives the impression of Art Nova/art Deco isms nurtured in Europe.
Rational Element: Symmetrical composition symbolic of upward growth of publication.
Practical Element: Back and white interplay of lines and space within like create correct
impression of Indira Gandhi Prashasan: India in the mind of the viewer .
Conceptual Element
Visual Element
Rational Element
Practical Element

Olivia Beauty Parlour: India
Conceptual Element: The form of water splash taken as motif to communicate the subject
of beauty parlor. It is decorative shape which also resembles the elegant mirror frame.
Visual Element: Application of shapes such as water splash in a graceful linear expression
also gives the impression of Art Nova/art Deco isms nurtured in Europe.
Rational Element: Symmetrical symbolic arrangement focus on idea of beauty.
Practical Element: Back and white interplay of lines and space create correct impression
of Olivia Beauty Parlour.
Conceptual Element
Rational Element
Visual Element
Practical Element

Conceptual Element: Dancing  Human
figures under the beautiful
huge umbrella.
Visual Element: Huge Decorative
Umbrella suggesting East Indian culture
and partying human figures in black
silhouettes.
Rational Element: Client’s  mission is
depicted in free  flowing
Practical Element: Simplified  Form mixed
with graphic representational visual
expressing subject  i. e. Association with
distinct activity. Bombay East Indian Association: India

Village Educational Institute: India
Conceptual Element: 3/4 black circle
and the blooming lotus indicative of
rising sun and new life.
Visual Element: The opening of petals
and solid black circle behind  which is
pure graphic form.
mixed with graphic representational
visual expressing subject  i. e. Village
Educational Institute .
Visual Element
Conceptual Element
Practical Element

Zion Marketing: India
Conceptual Element: Bricks are
arranged stepwise moving upwards
symbolizes growth.
Visual Element: Rectangular form
overlapping on each other stepwise
expresses systematic movement.
Rational Element: Mission is depicted
in free  flowing
visual expressing
subject Zion Marketing.
Conceptual Element
Visual Element

Typo‐Signs of Roby D'silva

Typo‐Visual‐Signs of Roby D'silva

Feldspato Mountain Cutters: Italy
Conceptual Element: Two  visual images
that of a triangle to depict Mountain and
the horizontal triangular cut to the stroke
of letter “F” expresses the subject.
Visual Element: Strongly designed
lettering for “F”  used  as image that
illustrates the topic.
Rational Element: Most dynamic
Practical Element: Simplified Form of
Mountain with minimal graphic
expressing subject
of mountain cutting business.

Banti Electronics: Italy
Conceptual Element: Simple play of
straight lines with thick/ thin and
white space to create
an image of its own.
Visual Element: Typographically
visualized strokes which expresses
powerful energy.
Rational Element: Letter “B”‘ Client’s
Name woven in free flowing
Form mixed with graphic
representational visual expressing
subject Banti Electronics
Conceptual Element
Visual Element
Rational Element
Practical Element

Conceptual Element: Animated letter forms placed in solid square is interesting
composition. Visual Element: Calligraphy used as strong base for designing letters of the
company’s name which creates powerful logotype. Rational Element: Logotype woven in
free flowing symmetrical composition is unique. Practical Element: Specially designed
logo with slanted cuts creates horizontal linear moment with graphic representation of
Leather chemical Industry.
ICAP Leather Chemicals: Italy
Conceptual Element
Visual Element:
Practical Element

Conceptual Element: Two Human Heads in Mirror image  expresses  state of two minds.
Visual Element: Calligraphy used  as calligram  indicating the  human heads. It also depicts
a single human face through the graceful curvatures.
Rational Element: Client’s Name woven in free flowing symmetrical composition.
Practical Element: Simplified linear Form mixed with graphic representational visual and
symmetrical composition expressing subject Psycho Therapy
Chen Psycho Thearpy:United Kingdom
Conceptual Element:
Visual Element
Rational
Element
Practical
Element

Conceptual Element: Five squares placed
diagonally  with the play of
negative/positive space
suggests the  flooring tiles
Visual Element: All over pattern with
diagonally placed squares is a classic
graphic expression.
Rational Element: Letter “W” from the
Name of the client activated through
negative/positive space in free flowing
Practical Element: Simplified solid Form
expressing subject FLOOR TILES.
Williams Floor Tiles:U.K.
Conceptual Element
Visual
Element
Rational Element
Practical Element

Wine and Sprit Association:U.K.
Conceptual Element: Image illustrates
the concept of wine and sprit.
of  serif type font  indicating  the
subject in tightly composed  letters
effectively.
Rational Element: Client’s Name  is
expressed in verbal and visual
composition.
Practical Element: Simplified Form of
grapes with apt use of decorative
letter “&” mixed with graphic
representation of the visual
expressing subject Wine and Sprit
Association.
Conceptual Element
Visual Element
Rational Element
Practical Element

English Electric Company:U.K.
Conceptual Element: “E” letter in Mirror image depicts close compact electrical circuit.
Visual Element: A single letter shape is transformed into a strong visual sign.
Rational Element: Circular visual moment with dominating vertical white space creating
free flowing symmetrical composition.
Practical Element: Classic sign that conveys English Electric Company.
Conceptual Element
Visual Element
Rational Element
Practical Element

Conceptual Element: Powerful image
created out of well designed letter forms.
Excellent play of negative/positive space.
Visual Element: Simple stroke applied to
create initials of the project’s name. The
play of kinetic movement.
Rational Element: Client’s Name woven in
visual expressing subject  Bright Power
Projects.
Bright Power Projects: India
Conceptual Element
Visual Element
Practical Element

Conceptual Element: Classic activation of
white space without losing   the shape
of a fish.
Visual Element: Calligraphic lettering used
as calligram  indicating the subject.
Rational Element: Client’s Name woven in
expressing  the subject Brittania Sea Foods.
Brittania Sea foods: India
Conceptual Element
Visual Element
Rational Element
Practical Element

Mascom Advertising Services: India
Conceptual Element: Image of
Letter form “M” converted  into the
sign standing for “Mascom”
showing multi directions.
Visual Element: Use of the art of
lettering  as a sign indicating the
function of the advertising services.
Rational Element: Client’s Name
woven in free flowing
Form expressing subject Mascom
Advertising Services.
Conceptual Element
Visual Element: Rational Element
Practical Element

Conceptual Element: The letter “W”
designed in a such way that depicts the
dots of digital technology business.
Visual Element: Dot is a basic visual unit
used to create an image.
Rational Element: The placement of dots
optically moves our eye to form the final
intended image.
Practical  Element: This image resembles
the printed circuit of digital world.
Wipro Computers & Goods: India.
Rational Element
Practical  Element

Conceptual Element: The diagonal lines
indicative of bleaching process as a part of
Dyeing the cloth. Letter "S” in white and “F”
in black shows the transformation
Visual Element: Line, Negative/positive
letter forms interestingly interlocked.
Rational Element: The composition
gives animated quality to the final image.
Practical Element: “SF Dyes: India” the
client’s image is communicative
in a final logo.
SF Dyes: India.
Conceptual Element
Visual Element
Rational Element
Practical Element:

SF chemicals: India
Conceptual Element: The chemical industry
processing is visible in the image made out
of beautifully expressed graphics.
Visual Element: SF initials of the company is
well designed composition.
Rational Element: Dominance of letter “s”
interwoven in letter “c” with optically
visualized white line is strong expression.
Practical Element: SF chemicals: India’s
beautifully designed corporate image creates
perfect branding impression .
Conceptual Element
Visual Element
Rational Element

Indian Railways (Local): India
Conceptual Element:
“IR” the initials of
client is wonderfully
explored for the
image.
Visual Element: Just
the play of equal
thickness line and a
white dot.
Rational Element: “IR”
the initials gradually
turned into powerful
graphic image.
Practical Element:
Excellent example of
TEXT & IMAGE
marriage. Railways
depiction is effectively
communicative.
Conceptual Element
Visual Element
Rational Element

Jiffy Gift Items: India.
Conceptual Element: Splash mark as a
part of letter “J” for symbolizing GIFT.
Visual Element: “J” is just dot and thick
line.
Rational Element: The Splash mark is
the identity that communicates
everything.
Practical Element: The specially
designed letter “J” creates strong
identity.
Conceptual Element
Visual Element

Shirlal Pest Control: India
Conceptual Element: The concept of Pest
Control activity is expressed  effectively
through  final image. .
of basic shapes combined with
arrow in letter “S” symbolizes strong image.
Rational Element: Asymmetrical composition
symbolic of firm and focus trade.
Practical Element: Strong flowing rhythmic
form expressed in black and white space
division communicates the sign’s
message of Shirlal Pest Control: India.
Conceptual Element
Visual Element
Rational Element
Practical Element

Conceptual Element: The Devnagri letter
“सु” of the publisher’s name is beautifully
converted in logotype. Classic graphic
form that gives universality.
Visual Element: Application of free
shapes combined with negative and
positive spaces symbolizes strong image.
composition symbolic of diversified
growth is expressed.
interplay of decorative calligraphic stroke
symbolizes the Suwarta Publishers‐
Marathi regional publishing business.Conceptual Element
Visual Element
Practical Element
Suwarta Publishers‐Marathi: India

Conceptual Element: Letter “G” is
converted  into sign combined with
semicircle that depicts globe. The vignette
lines expresses movement.
Visual Element: Applications of circles and
lines creates strong image.
Rational Element: Circle depicts world
which is seen with dividing lines symbolizing
equators of and geographical positions of
the nations that transcribes global.
Practical Element: Telecom Services is
visualize by means of  vignette lines that
depicts communication .
Global Telecom Services: India
Conceptual Element
Visual Element
Rational Element
Practical Element

Michael Travel Services: India.
Conceptual Element: Just five slanted thick
strokes out of which M and S letters are
created that says about travel services.
Visual Element: Slanting strokes with
rounded edges. The thin left out white
spaces between the strokes which creates a
powerful longer lasting image
communicating final message.
Rational Element: M for Michael and S for
services is derived from slanting strokes is
excellent graphic expression.
Practical Element: The corporate sign is
effective and simple. “Less is More” is
perfectly demonstrated in this symbol.
Conceptual Element
Visual Element
Rational Element

Conceptual Element: Intermingling of
the two circles and thereby creating
a blooming petal form certainly
conveys the growth (Wikas).
Visual Element: Two crescents and third
elongated circle in‐between with white
optically produced Two crescents is
clean graphics.
Rational Element: Symmetrical circle base
visual is most simplified classic graphic
expression that creates lasting impression.
Practical Element: Bank’s two main
objectives are achieved in this final graphic.
Protection, Saving and growth.
Wikas Co.‐Op.Banking: India.
Conceptual Element
Visual Element
Rational Element
Practical Element

Conceptual Element: This loop derived
out of letters ‘D’ and ‘P’ is  conveying
creative solutions and services in print
medium.
Visual Element:  Vertical perpendiculars
and dynamic two circles symmetrically
composed gives perfect graphic image.
Rational Element: Geometrically structured
composition is effective sign to remember.
Practical Element: Design & Print Services is
most aptly visualized .
Design & Print Services: India.
Conceptual Element
Visual Element
Rational Element

Bombay Brumah Corporation
Conceptual Element: This is interesting
typographic topsy‐turvy composition. The
eye movement is beautifully directed
when total image is perceived.
Visual Element: The “B” letter form is
arranged upside down with the result eye
moves from one end to another without
losing the sight.
Rational Element: Graphic image of this
brand is simple yet worth remembering.
Practical Element: Bombay Brumah
Corporation is easy to remember due to its
alphabetic quality.
Rational Element

Conceptual Element: The Arabic script is
aptly used to express the import business.
Visual Element: The free flowing thick
and thin graceful line and two dots gives
visual movement that is dynamic.
Rational Element: Letter “R” of the roman
script is beautifully transformed into Arabic
script impression without losing the
communication.
Practical Element: A very graceful and
delicate sign giving the client its rightful
branding image.
Al Rashidi Importers: Dubai.
Conceptual Element:
Visual Element
Rational Element

Conceptual Element: The letter “m”
designed in a such way to depict the
continues activity.
Visual Element: A  thick stroke
starting   from one end of the square
unit and   ending to other side in
horizontal direction. This shows the flow
of activity of the organization.
Rational Element: The letter “m” for the
first letter of “Mafatlal” imprints as a the
sign to remember.
Practical Element: It's like a seal that can be
translated on any surface. Mafatlal Groups:
India is correctly projected due to its
oriental Devnagri script look.
Mafatlal Groups: India.
Conceptual Element:
Visual Element
Rational Element
Practical Element

Conceptual Element: The rhythmic curve
line in perspective and arrows all this
conveys road and direction.
Visual Element:  The rhythmic curve
taking the shape of the letter “Y” the
initial of the client’s name.
Two arrows in and out with white line in
between is the image to remember.
Rational Element: It is a straight sign
beautifully designed having asymmetrical
composition.
Practical Element: Yashika Road contractors
have been perfectly visualized.
Yashika Road contractors: India.
Conceptual Element
Visual Element
Rational Element
Practical Element

Conceptual Element: Simple  visual very
graphically exhibited. The tooth and
letter D perfectly combined.
Visual Element: Semicircle in solid black
and white realistic form of the human tooth
is giving clear message. The root of
the tooth is characteristic of this sign to
retain the visual impression.
Rational Element: Visual Communication
quality of the sign is direct message.
Practical Element: Dental Products India is
aptly depicted with just the use of
monogram combined realistic element.
Dental Products India: India.
Conceptual Element
Visual Element

Vasai Vikasini Educational: India
Conceptual Element: Blooming Lotus
associated to an educational activity..
Visual Element: Two petals opened
up with single petal in ever  increasing
lines depicts the progress.
visual of letter “v” expressing subject
i. e. Vasai Vikasini Educational: India.
Visual Element
Conceptual Element
Rational Element

Conceptual Element:  “T” letter emerging from the oval shape
symbolizes upward force the mission of the company.
Visual Element: Use of vignettes of thick/thin lines and dissection of oval form
to express the forceful movement.
Rational Element: Touchworld consulting must be in the business of electronics or
precision instrumentation industry.
Practical Element: The final image is very effective in terms of impact.
Touchworld Consulting
Company: India.
Conceptual Element
Visual Element
Rational Element:
Practical Element

Conceptual
Element:  This is
the image created
to symbolize
financial
investments.
Simple approach to
communicate the
message.
Visual Element:
Letter “G” of the
company’s name
is the visual form
and coins placed on
each other
suggesting the
collection.
Rational Element:
It’s a mixed of letter
form and real
image.
Practical Element:
Very simple
attempt to design
the symbol.
Grasp Financials: India.
Rational Element:Visual Element:

Conceptual Element:
Interesting approach to a
letter form in dimension.
It is modern way to visually
interpret the Microtech
electronic industry.
Visual Element: The well
constructed letter “M”’s
right stroke from the roman
script is distorted just to
give optical feeling of
perspective. It gives the
feeling of advancing and
receding.
Rational Element: The idea
of micro technology is easily
communicative due to the
treatment given to the sign.
Practical Element:  This is
truly modern approach to
address the design solution
for Microtech Electronics:
India.
Microtech Electronics: India.
Rational Element Practical Element

A Religious Organization: India
Conceptual Element: Torch and the Cross
with calligraphic lettering shows personal
touch to the subject that talks about
insightful spiritual angle towards life.
Visual Element:  The  burning flame, The
Cross sign, specially designed calligraphic
lettering composed in a such way that
indicates moving activity.
Rational Element: This is religious message
expressing togetherness for the  good cause
and enlightens spiritual feelings.
Practical Element: A Religious Organization:
India is expressed in a most effective
graphic way.
Conceptual Element
Visual Element
Rational Element

Conceptual Element:
The sign itself conveys
the concept of
pharamaceticuals that
delivers good medicines.
Visual Element: Triangle
is explored to create
the final image. Line
and solid visual elements
are graphically applied.
Rational Element: “V” for
Vitro the company’s name
initial is the character to form
the final image.
Practical Element: Designed
graphically the final symbol
communicates Vitro Phrama
India.
Vitro Phrama India: India.
Conceptual Element
Visual Element
Rational Element
Practical Element

Conceptual
Element
Visual
Element
Rational
Element
Practical Element
Conceptual
Element:    The
rectangular form
created as an unit
and arranged in
asymmetrical
manner having
white spaces
clearly depicts
the mobility.
Visual Element:
Two dimensional
composition in
simple
rectangular
units. The white
lines derived out
of occupied and
left out shapes.
Rational Element:
Letters “C” and
“M” are visible
due to units
composition also
the initials of the
Client’s name.
Practical Element:
Combo Mobile
Furniture: India. Is
beautifully
expressed an
image.
Combo Mobile Furniture: India.

Conceptual Element: The ignited flame from the M and hands pointing upwards clearly
shows export and demand for it. Visual Element: Curve form and straight concrete square
is dynamic combination to convey the message. Rational Element: Total unit of the sign is
powerful image to remember. It represents a burning light giving candle.
Practical Element: Masvic International Exporters is perfectly visualized
to remember as brand.
Masvic International Exporters: India.
Conceptual Element
Rational Element
Visual Element

I have to find out the gist of
“Theory of Wucius Wong”
applied and confirm the
findings with Dr.Roby D'silva
to get the insight of
Visual‐Signs by
Dr.Roby D'silva

Visual language of roby d'silva

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