018 sembhoo


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018 sembhoo

  1. 1. Use of an ‘Information NeedsAssessment Matrix’ as a participatorymethod to determine information needs of stakeholders of a system SEMBHOO Chandrabose & BHEENICK Krishan AGRICULTURAL RESEARCH AND EXTENSION UNIT FOOD AND AGRICULTURAL RESEARCH COUNCIL sembhoo@gmail.com JOHANNESBURG 2012
  2. 2. SummaryCompany LOGO•Identification of stakeholders•Regrouping of stakeholders• Development of the information needsassessment matrix•Lessons learnt•Concluding notes / recommendations
  3. 3. Identification of stakeholdersCompany LOGO Stakeholders: Information users
  4. 4. Identification of stakeholdersCompany LOGO ? Those to whom we provide services
  5. 5. Identification of stakeholdersCompany LOGO Information producers Information users
  6. 6. Identification of stakeholdersCompany LOGO•Guidelines for the identification of thestakeholders that influence information flow atthe level of each category of stakeholders•From farmers and their associations to policymakers and finally to consumers and theirassociations• These guidelines: Systematic identification ofstakeholders (by name) tapping information atany level – institutional, national, value-chain,and regional.
  7. 7. Identification of stakeholdersCompany LOGOSeptember 2008 SADC NARS members
  8. 8. Regrouping stakeholdersCompany LOGO•Farmers and their Associations -Traditional leaders -Community leaders Stakeholder category -Farmer Unions/Assoc. -Associations/Cooperatives. -Faith-based orgs -Labour unions -Commodity-based orgs -Government institutions -Private sector institutions Stakeholders -Financial institutions -Regional & International institutions -Donors and Cooperating Partners
  9. 9. Regrouping stakeholdersCompany LOGO•Processors-Small & Medium Enterprises- Associations/Coops-Commodity-based orgs -Government institutions-Private sector institutions-Financial institutions-Regional & International institutions-Donors and Cooperating Partners
  10. 10. Regrouping of stakeholdersCompany Stakeholder LOGO Stakeholders Category Farmers and their -Traditional leaders -Government institutions Associations -Community leaders -Private sector institutions -Farmer Unions/Assoc. -Financial institutions -Associations/Cooperatives. -Regional & International institutions -Faith-based orgs -Donors and Cooperating Partners -Labour unions -Commodity-based orgs Extension/ -Traditional leaders -Government institutions Technical -NGOs -Private sector institutions Advisory Services -Faith based orgs -Financial institutions -Media organizations -Regional & International institutions -Training providers -Donors and Cooperating Partners -Tertiary education institutions -Commodity-based orgs Market -Input Suppliers -Government institutions intermediaries -Marketing orgs -Private sector institutions -Traders & Assoc. -Financial institutions -Transport providers -Regional & International institutions -Commodity-based orgs -Donors and Cooperating Partners Processors -Small & Medium Enterprises -Government institutions - Associations/Coops -Private sector institutions
  11. 11. Information needs of stakeholders of a systemCompany LOGO•Different countries have different culture(working, tradition …), legislations,infrastructure, literacy…•Influences interaction between stakeholders•Challenge: To develop a tool that can be usedacross the SADC region for stakeholdersinformation needs analysis•>>Development of an Information NeedsAssessment Matrix (eventually paved the way forAICKMS …)
  12. 12. Information Needs Assessment MatrixCompany LOGO•Consists of a set of 13 questions for eachstakeholder identified within a category•These 13 questions were grouped into 3subsets, addressing different aspects ofinformation needs assessment• Subset 1: Current status of knowledge of thestakeholder and their current practices inobtaining information (STOCK TAKING)
  13. 13. Information Needs Assessment MatrixCompany LOGO• Subset 2: Information requirements andpreferred modes of communication•Subset 3: Challenges faced in making theinformation available and accessible to thestakeholder and proposed actions to overcomethe challenges.•To obtain pertinent answers, each subset wasfurther broken down into at least 4 questions(max 5).
  14. 14. Information Needs Assessment Matrix:Company ConceptualisationLOGO• Question: What would have been the traditionalapproach?•Answer: Survey / questionnaire / interviews …•Lengthy process of compiling data and crossreferencing to analyse relationships•But at the end of the day – whole process, lacksinteraction of the community; validation stillneeds to be carried out•Tested in Seychelles >> lessons learnt !
  15. 15. Information Needs Assessment MatrixCompany LOGO
  16. 16. Information Needs Assessment MatrixCompany LOGO
  17. 17. Information Needs Assessment MatrixCompany LOGO
  18. 18. Information Needs Assessment MatrixCompany LOGO
  19. 19. Information Needs Assessment MatrixCompany LOGO
  20. 20. Information Needs Assessment MatrixCompany LOGO
  21. 21. Information Needs Assessment MatrixCompany LOGO < 1.5 days
  22. 22. Lessons learntCompany•The completed matrix was available to all to LOGOcritique, individually and collectively.•The matrix approach enabled cross checking ofexpectations of information with those beingproduced.•The matrix approach promotes dialogue.•The matrix approach recognises stakeholdersas active participants and promotesappropriation of the process >> ownership.
  23. 23. Lessons learntCompany•Ownership of process led to proposal for the LOGOdevelopment of national/regional AgriculturalInformation, Communication and KnowledgeManagement Strategy (AICKMS).•The workshop process results in thinkingnational/regional instead of individual /institutional; a milestone and doorway forregional collaboration / networking.•Involving people and ownership of process(development centered around people) morerewarding
  24. 24. Concluding notes / recommendationsCompany•The matrix approach has been used in the LOGOcontext of national and regional workshops.•Enabled participants to better interact andappreciate the role of each and everystakeholder; both as a producer and user ofinformation along the chain of information flow.•The matrix approach can be used by the NARSto better serve their stakeholders.•By taking ownership of process, a bottom to toppressing need for an AICKMS emerged.
  25. 25. Concluding notes / recommendations Company LOGO•The matrix approach can be used: •To review the current situation with respect to information, communication and knowledge management. •To Identify areas that can be implemented in the short term, medium term or long term; eg comm. •To start implementation of a coherent AICKMS at institutional, national and regional levels (common framework).
  26. 26. Concluding notes / recommendationsCompany LOGO•Strongly suggest CCARDESA to continuethe process left by ICART Project.•International organizations to promotesuch strategies via ownership ofprocesses.•Try the matrix approach outside the SADCregion.
  27. 27. CompanyThank you for your attention LOGO ACKNOWLEDGEMENTS