first go

1. Pepsi
The worlds best soft drink

2. founder of Pepsi
 Caleb Bradham
 Born may 27 died February 19 1934
 New Bern, North Carolina
Started inventing Pepsi in 1898 (as Brad's Drink)
June 16, 1903 (as Pepsi-Cola)
1961 (as Pepsi)


3. Serving size 12 fl oz (355 ml)
Servings per container 1 Nutritional graph
Amount per serving
Calories 150[1] Calories from fat 0
% Daily value*
Total fat 0 g 0%
Saturated fat 0 g 0%
Trans fat 0 g
Cholesterol 0 mg 0%
Sodium 15 mg 1%
Potassium 0 mg 0%
Total carbohydrate 41 g 14%
Dietary fiber 0 g 0%
Sugars 41 g
Protein 0 g
Vitamin A0% Vitamin C 0%
Calcium 0% Iron 0%
*Percent daily values are based on a 2,000-calorie diet. Your
daily values may be higher or lower depending on your
calorie needs.

4. USP brand image

5. USP name

6. Pepsi slogans
1939–1950: "Twice as Much for a Nickel"
1950: "More Bounce to the Ounce"
1950–1957: "Any Weather is Pepsi Weather"
1957–1958: "Say Pepsi, Please"
1958–1960: "Don't be a Tramp, Buy a Can"
Zane

7. FOR RIVALS SEE ADBRANDS
LINK TO COMPARE WITH COCA COLA
NUMBER 1
PEPSICO COMES UNDER BRITVIC IN UK

8. First Pepsi print ads
This is niche marketing

9. Pepsi TV ads

10. Rivals and sales

11. Timelines