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Media 
Intelligence

               洞察中国市场的专业品牌
About Kantar Group
 The Kantar Group is one of the world's largest research, 
 insight and consultancy networks. By uniting the diverse 
 talents of more than 20 specialist companies – including 
the recently‐acquired TNS – the group aims to become the 
   pre‐eminent provider of compelling and actionable 
  insights for the global business community. Its 26,500 
employees work across 80 countries and across the whole 
    spectrum of research and consultancy disciplines, 
                                                                      &
  enabling the group to offer clients business insights at 




                                                                     =
 each and every point of the consumer cycle. The group’s 
services are employed by over half of the Fortune Top 500 
                        companies.
                     www.kantar.com


                                About CTR Market Research
               CTR is the leading market insight and information provider in China. We
                 are a joint venture company between CITVC and a global market
                  information and insight group –TNS, a Kantar Group Company.
                                          www.ctrchina.cn
                                                              2              洞察中国市场的专业品牌
CTR Facts
                                  15 years of China market
 Covering 500+ cities               research experience
    across China

            Over 530 fulltime researchers and service
                           professionals

3 syndicated studies with over 10 continuous
     products and 7 areas of expertise


       The world’s leading research models and innovative
           methodologies with ISO20252 accreditation


                            3                   洞察中国市场的专业品牌
Services
CTR Media Intelligence
                                               NEW!   OOH ODE system
                                                    Bus‐LCD rating system
                                                   Product Placement Study
           Media Coverage                        TV Shows’ Audience Measure
                                                   Celebrities’ Media Value
 TV:179cities,738channels                                    iCTR
                                                       AdSearch Online
 Newspaper:61cities,310publications

 Radio:17cities,87frequences                                         Traditional

 Magazine:28cities,225publications

 Internet:68major websites
 Outdoor:24cities, metro, light‐railways

  Bus‐LCD: 13cities




                                           4                      洞察中国市场的专业品牌
CTR Media Intelligence Traditional Services
   Facilitated by our continuous monitoring of the advertising market, CTR’s 
   Ad Monitoring service covers a full range of functions from tracking the 
   latest advertising marketing trends, advertising placement changes and 
   advertising effects, to evaluating returns on advertising investments.



   Our extensive advertising creative database, AdBank, enables our clients 
   to access the latest creative ideas in a speedy and convenient manner in 
   order to review and record, get inspired and to stay informed.



    Our multi‐media ad spending monitoring software, AdEx, utilizes CTR’s 
    extensive monitoring network, the most comprehensive network in 
    China, to provide ad tracking and spending information for TV, Press, 
    Radio, OOH, Internet and New Media platforms.



    Our 24 hour non‐stop News Monitoring service covers TV, Press, Radio, 
    OOH, Internet and New Media platforms to provide our clients with quick 
    and accurate news coverage information.


                            5                                洞察中国市场的专业品牌
2011 Products

iCTR




   Audience ad response                   •Monitors 90% of Chinese 
   analysis                               internet users
                                          •Single IP/multiple user 
   Ad click rate / viewing data           analysis
                                          •Servers distributed 
                                          throughout China


AdSearch Online
Online database for TV ad monitoring, updated daily


                                  6                       洞察中国市场的专业品牌
China Media Express

                   The Latest China Media 
                   Market Research

                   Divided Into 3 Sections: 
                   Information
                   Intelligence 
                   Insight

                   Monthly Subscription 
                   (Sample Available)



               7                    洞察中国市场的专业品牌
Past / Current
   Clients




                 8   洞察中国市场的专业品牌
Thank You!
                Please feel free to contact:


                Jonathan Wood, Client Service Manager
                j.wood@ctrchina.cn ︳t: 8621‐6271‐7766 x 505



  CTR项目执行遵循ISO20252标准
   For more information, visit us at: www.ctrchina.cn
     For more information,visit us at




                             9                          洞察中国市场的专业品牌

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CTR Media Intelligence Introduction

  • 1. Media  Intelligence 洞察中国市场的专业品牌
  • 2. About Kantar Group The Kantar Group is one of the world's largest research,  insight and consultancy networks. By uniting the diverse  talents of more than 20 specialist companies – including  the recently‐acquired TNS – the group aims to become the  pre‐eminent provider of compelling and actionable  insights for the global business community. Its 26,500  employees work across 80 countries and across the whole  spectrum of research and consultancy disciplines,  & enabling the group to offer clients business insights at  = each and every point of the consumer cycle. The group’s  services are employed by over half of the Fortune Top 500  companies. www.kantar.com About CTR Market Research CTR is the leading market insight and information provider in China. We are a joint venture company between CITVC and a global market information and insight group –TNS, a Kantar Group Company. www.ctrchina.cn 2 洞察中国市场的专业品牌
  • 3. CTR Facts 15 years of China market Covering 500+ cities research experience across China Over 530 fulltime researchers and service professionals 3 syndicated studies with over 10 continuous products and 7 areas of expertise The world’s leading research models and innovative methodologies with ISO20252 accreditation 3 洞察中国市场的专业品牌
  • 4. Services CTR Media Intelligence NEW! OOH ODE system Bus‐LCD rating system Product Placement Study Media Coverage TV Shows’ Audience Measure Celebrities’ Media Value TV:179cities,738channels iCTR AdSearch Online Newspaper:61cities,310publications Radio:17cities,87frequences Traditional Magazine:28cities,225publications Internet:68major websites Outdoor:24cities, metro, light‐railways Bus‐LCD: 13cities 4 洞察中国市场的专业品牌
  • 5. CTR Media Intelligence Traditional Services Facilitated by our continuous monitoring of the advertising market, CTR’s  Ad Monitoring service covers a full range of functions from tracking the  latest advertising marketing trends, advertising placement changes and  advertising effects, to evaluating returns on advertising investments. Our extensive advertising creative database, AdBank, enables our clients  to access the latest creative ideas in a speedy and convenient manner in  order to review and record, get inspired and to stay informed. Our multi‐media ad spending monitoring software, AdEx, utilizes CTR’s  extensive monitoring network, the most comprehensive network in  China, to provide ad tracking and spending information for TV, Press,  Radio, OOH, Internet and New Media platforms. Our 24 hour non‐stop News Monitoring service covers TV, Press, Radio,  OOH, Internet and New Media platforms to provide our clients with quick  and accurate news coverage information. 5 洞察中国市场的专业品牌
  • 6. 2011 Products iCTR Audience ad response  •Monitors 90% of Chinese  analysis internet users •Single IP/multiple user  Ad click rate / viewing data analysis •Servers distributed  throughout China AdSearch Online Online database for TV ad monitoring, updated daily 6 洞察中国市场的专业品牌
  • 7. China Media Express The Latest China Media  Market Research Divided Into 3 Sections:  Information Intelligence  Insight Monthly Subscription  (Sample Available) 7 洞察中国市场的专业品牌
  • 8. Past / Current Clients 8 洞察中国市场的专业品牌
  • 9. Thank You! Please feel free to contact: Jonathan Wood, Client Service Manager j.wood@ctrchina.cn ︳t: 8621‐6271‐7766 x 505 CTR项目执行遵循ISO20252标准 For more information, visit us at: www.ctrchina.cn For more information,visit us at 9 洞察中国市场的专业品牌