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@ 2 0 1 5 J P C E N T E R P R I S E S
@ 2 0 1 5 J P C E N T E R P R I S E S
A “TYPICAL” TIMELINE
F.F.F.
Angel
investors
Venture
capitalists
Lenders
@ 2 0 1 5 J P C E N T E R P R I S E S
significant milestones in the form of
revenue or other achievements
A “TYPICAL” TIMELINE
F.F.F.
Angel
investors
Venture
capitalists
Lenders
Futuristic Historical
@ 2 0 1 5 J P C E N T E R P R I S E S
significant milestones in the form of
revenue or other achievements
A “TYPICAL” TIMELINE
F.F.F.
Angel
investors
Venture
capitalists
Lenders
@ 2 0 1 5 J P C E N T E R P R I S E S
significant milestones in the form of
revenue or other achievements
Line12fund.com
THE KEY TO LANDING CAPITAL?
Know your target
audience
@ 2 0 1 2 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Skin in the game
 Sophistication of deal - easy
 Typical funding amount - $0-$25,000
 Difficulty in obtaining - easy (if you have the money it isn’t
hard to convince yourself to invest)
 Time to obtain - instantaneous
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
F.F.F
 Sophistication of deal - moderately easy
 Typical funding amount - $0-$50,000
 Difficulty in obtaining - moderately easy (this group invests
not on idea but trust)
 Time to obtain - nearly instantaneous
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Crowdfunding
 Sophistication of deal - moderate
 Typical funding amount - purchase price x # of customers;
average is up to 10k
 Difficulty in obtaining - moderate (it takes creativity to stand
out)
 Time to obtain - between 30-60 days
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Microfunds
 Sophistication of deal - moderately easy
 Typical funding amount - a few hundred to $25,000
 Difficulty in obtaining - moderate
 Time to obtain - less than 30 days
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Grants
 Sophistication of deal - moderate
 Typical funding amount - up to millions of dollars
 Difficulty in obtaining - extremely difficult
 Time to obtain - many months
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Pitch competitions
 Sophistication of deal - easy
 Typical funding amount - winnings; usually $1,000-$25,000
 Difficulty in obtaining - moderate (depending on the
competition)
 Time to obtain - from a few weeks to a few months depending
on the schedule
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Strategic partnerships
 Sophistication of deal - moderately difficult
 Typical funding amount - $5,000-$100,000
 Difficulty in obtaining - difficult
 Time to obtain - many months
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Angel investors
 Sophistication of deal - sophisticated
 Typical funding amount - $50,000-$2,000,000
 Difficulty in obtaining - difficult (the rule is pitch 100 get 1)
 Time to obtain - 6-12 months
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
VCs
 Sophistication of deal - extremely sophisticated
 Typical funding amount - millions or hundreds of millions
 Difficulty in obtaining - extremely difficult
 Time to obtain - years
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Alternate finance
 Sophistication of deal - moderate
 Typical funding amount - % of revenue
 Difficulty in obtaining - moderate
 Time to obtain - less than a month
@ 2 0 1 5 J P C E N T E R P R I S E S
SOURCES OF CAPITAL
Lenders
 Sophistication of deal - moderate
 Typical funding amount - $50,000-$350,000
 Difficulty in obtaining - difficult
 Time to obtain - months
@ 2 0 1 5 J P C E N T E R P R I S E S

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The Capital Continuum (or sources of capital)

  • 1. @ 2 0 1 5 J P C E N T E R P R I S E S
  • 2. @ 2 0 1 5 J P C E N T E R P R I S E S
  • 3. A “TYPICAL” TIMELINE F.F.F. Angel investors Venture capitalists Lenders @ 2 0 1 5 J P C E N T E R P R I S E S significant milestones in the form of revenue or other achievements
  • 4. A “TYPICAL” TIMELINE F.F.F. Angel investors Venture capitalists Lenders Futuristic Historical @ 2 0 1 5 J P C E N T E R P R I S E S significant milestones in the form of revenue or other achievements
  • 5. A “TYPICAL” TIMELINE F.F.F. Angel investors Venture capitalists Lenders @ 2 0 1 5 J P C E N T E R P R I S E S significant milestones in the form of revenue or other achievements Line12fund.com
  • 6. THE KEY TO LANDING CAPITAL? Know your target audience @ 2 0 1 2 J P C E N T E R P R I S E S
  • 7. SOURCES OF CAPITAL Skin in the game  Sophistication of deal - easy  Typical funding amount - $0-$25,000  Difficulty in obtaining - easy (if you have the money it isn’t hard to convince yourself to invest)  Time to obtain - instantaneous @ 2 0 1 5 J P C E N T E R P R I S E S
  • 8. SOURCES OF CAPITAL F.F.F  Sophistication of deal - moderately easy  Typical funding amount - $0-$50,000  Difficulty in obtaining - moderately easy (this group invests not on idea but trust)  Time to obtain - nearly instantaneous @ 2 0 1 5 J P C E N T E R P R I S E S
  • 9. SOURCES OF CAPITAL Crowdfunding  Sophistication of deal - moderate  Typical funding amount - purchase price x # of customers; average is up to 10k  Difficulty in obtaining - moderate (it takes creativity to stand out)  Time to obtain - between 30-60 days @ 2 0 1 5 J P C E N T E R P R I S E S
  • 10. SOURCES OF CAPITAL Microfunds  Sophistication of deal - moderately easy  Typical funding amount - a few hundred to $25,000  Difficulty in obtaining - moderate  Time to obtain - less than 30 days @ 2 0 1 5 J P C E N T E R P R I S E S
  • 11. SOURCES OF CAPITAL Grants  Sophistication of deal - moderate  Typical funding amount - up to millions of dollars  Difficulty in obtaining - extremely difficult  Time to obtain - many months @ 2 0 1 5 J P C E N T E R P R I S E S
  • 12. SOURCES OF CAPITAL Pitch competitions  Sophistication of deal - easy  Typical funding amount - winnings; usually $1,000-$25,000  Difficulty in obtaining - moderate (depending on the competition)  Time to obtain - from a few weeks to a few months depending on the schedule @ 2 0 1 5 J P C E N T E R P R I S E S
  • 13. SOURCES OF CAPITAL Strategic partnerships  Sophistication of deal - moderately difficult  Typical funding amount - $5,000-$100,000  Difficulty in obtaining - difficult  Time to obtain - many months @ 2 0 1 5 J P C E N T E R P R I S E S
  • 14. SOURCES OF CAPITAL Angel investors  Sophistication of deal - sophisticated  Typical funding amount - $50,000-$2,000,000  Difficulty in obtaining - difficult (the rule is pitch 100 get 1)  Time to obtain - 6-12 months @ 2 0 1 5 J P C E N T E R P R I S E S
  • 15. SOURCES OF CAPITAL VCs  Sophistication of deal - extremely sophisticated  Typical funding amount - millions or hundreds of millions  Difficulty in obtaining - extremely difficult  Time to obtain - years @ 2 0 1 5 J P C E N T E R P R I S E S
  • 16. SOURCES OF CAPITAL Alternate finance  Sophistication of deal - moderate  Typical funding amount - % of revenue  Difficulty in obtaining - moderate  Time to obtain - less than a month @ 2 0 1 5 J P C E N T E R P R I S E S
  • 17. SOURCES OF CAPITAL Lenders  Sophistication of deal - moderate  Typical funding amount - $50,000-$350,000  Difficulty in obtaining - difficult  Time to obtain - months @ 2 0 1 5 J P C E N T E R P R I S E S