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Metro
METRO IS OUR DESIGN
LANGUAGE. WE CALL IT METRO
  ETRO



BECAUSE IT’S MODERN AND
CLEAN. IT’S FAST AND IN
MOTION. IT’S ABOUT CONTENT
AND TYPOGRAPHY. AND IT’S
ENTIRELY AUTHENTIC.
Metro Principles
Principle: Clean, Light, Open, Fast

Feels Fast and Responsive
Focus on Primary Tasks
Do a Lot with Very Little
Fierce Reduction of Unnecessary Elements
Delightful Use of Whitespace
Full Bleed Canvas
Principle: Celebrate Typography

Type is Beautiful, Not Just Legible
Clear, Straightforward Information Design
Uncompromising Sensitivity to Weight, Balance and Scale
Principle: Alive in Motion

Feels Responsive and Alive
Creates a System
Gives Context to Improve Usability
Transition Between UI is as Important as the Design of the UI
Adds Dimension and Depth
Principle: Content, Not Chrome

Delight through Content Instead of Decoration
Reduce Visuals that are Not Content
Contents is the UI
Direct interaction with the Content Directly
Principle: Authentically Digital

Design for the Form Factor
Don’t Try to be What It’s NOT
Be Direct
Principles

Clean, Light, Open, Fast
Celebrate Typography
Alive in Motion
Content, Not Chrome
Authentically Digital
Who we design for: Anna + Miles

                Anna
                PR professional and busy mom

                “My life is a balancing act between work,
                family, friends, and my own personal needs.”



                Miles
                Growing his own architectural biz

                “I love running my life real-time so I can take
                advantage of whatever is inspiring me…whether
                it’s a new project, a pick up game or a stolen
                moment with Anna.”
Metro User Experience

Focuses on the individual and their tasks

Helps organize information and applications
Start




        Glance & Go   Get Me There
Metro
RED THREADS.   THESE ARE
               THE PRINCIPLES
               THAT GUIDE THE
               EXPERIENCES
Weather




 Personal                                     Relevant                                 Connected
 Weather surfaced on the live tile in Start   Weather updated based on your location   Weather for your contacts
Build delightful experience

Be inspired by Metro

…but look for balance between the Metro
principles and your own style
Color

Use color to delight the user
Use color to personalize experience
Use color to emphasize hierarchy
Typography

Make words feel welcome

Pay attention to balance,
weight & scale
Motion

Use motion to delight the user

Remember that pacing is important: the more
you use it, the less special it becomes
Make It Easy to Use

Familiar = Easy to use

Provide consistent and predictable experience
Hardware Implications

Hardware buttons

Optional landscape
keyboards

Design for one hand usage
whenever possible
Gestures
Touch

Recommended touch target size is 9mm

Minimum touch target size is 7mm

Minimum spacing between
elements is 2mm

Visual size is 60-100% of the touch
target size
Common controls
Application Bar + Menu

Up to 4 icons

Don’t fill all 4 slots if not needed

Swipe up the bar to bring up
the menu
Trigger
Tabs

Separate multiple tasks

Tap or flick tabs to change them

Trigger
Hubs

Rich experience

Aggregate multiple sources
Hubs vs. Single-Page Apps
Iconography

Icons in the application menu
should be consistent

Test icons with users
(pay attention to context)
Expression Blend
developer.windowsphone.com
msdn.se/johan

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Metro and Windows Phone 7