1. CAPITALISING 50 USDTAX AND DUTY FREE
Build Marketplace for the Middle Class
Music credit, “Din DinWo” [ Child] by Habib Kote and Bamada
e PARCEL Business Plan
2. APA50
CO-OPERATIVE AGENCY
Middle Class Wake Up!
Built a Marketplace for the Middle Class
To state what make they different, is to state what make them common on the first instant - AGF,
Sociology of Development and Underdevelopment of Sociology [1976]
We are living in the age where problems and solutions on parts of the world are
closely related one another. Barrack Obama said during his trip to Indonesia years
ago, “They are many things to be done before economic life of a family in the US
and Indonesia connected each other,“. Let us make a random over view to senses
Barrack Obama quote on US Indonesia East West parallel:
Middle class families in the US history had taken important cultural, political, and
economical roles in shaping a nation – namely, Democracy and Freedom of Faith. In
postwar “Managerial Revolution,” New Middle Class leave their small independent
business to join corporate white and blue collars, culminated during post war era, as
youth spread Rock n’ Roll worldwide like prophetic French Revolutionaries. In the
70’s, Reaganomics cut off high taxes to the American rich, eroding middle class
values, and setting up current trend of moving national wealth to 1% population.
In 2007-2009, Subprime Mortgage Credit started a financial Crisis that spread
globally.World Wide Recession come now, consumer goods unsold on rising tide.
On the other side of the globe is the case of middle class Indonesia. Hit by 1930’s
Great Depression, middle class in then the Nederland East India – the upper level of
native families and Islamic traders, contributed to many leaders of decolonization
movement. The middle class youth – students and graduate at universities at that
time, developed counter identity for a new Nationhood, namely Indonesia. During
WW II, decolonization movement declaring itself a New State – the Republic of
Indonesia, following the 18th Century European middle class credo on liberty.
The quest of prosperous middle
class lies in capitalizing the
internet trough social media and
e-commerce.
Join Us
APA50 COOPERATIVE
ASSOCIATION
CREDIT:
-Clifford Geertz, “After
Revolution:The Fate of
Nationalism in the New States,”
in Interpretation of Cultures [1966]
-Andre Gunder Frank, Sociology
of Development and
Underdevelopment of Sociology
[1976]
“Din Din Wo” [ Child] by Habib
Kote and Bamada
3. APA50CO-OPERATIVE AGENCY
Middle Class Wake Up!
Today– 70 years since 1945, middle class State fail to bring back prosperous economy
prior to 1930’s Depression. As in 1997, Asia Financial Crisis broke out, complicating
domestic politics, ended 35 years authoritarian development since 1966, and lead
into re-establishment of multi party government prior to 1959, when a populist
dictator dissolve government resulted from 1955 election. Indonesia middle class
today as represented by high profile politicians, is a weak, non existent, losing
economic ground – in a sense, “always frustrated with the results” [Geertz, 1966].
Current Indonesia flattering on almost anything is a result of 1% richest who [1]
marginalize middle class from taking initiative in international trade and affairs, [2]
marginalize co-operatives association of small independent business from initiative
in market economy. As the middle class State growth up under four different
evolutionary stages [Geertz, 1966] the middle class fate lies in their correct
identification on Spirit of the Age and its responses to epoch making in question.
Todays Epoch is The Internet. The Spirit of the Age is called Globalization. The 21th
century globalization is nothing but 20th century urbanization reach at optimum
scale, in term of financial, material, human capital. The quest of prosperous middle
class lies in capitalizing the internet trough social media and e-commerce .
As global recession sustain, more excess would likely flood in US warehouses and
push liquidators to search outlet in emerging economy – where middle class is the
target consumer. Demographics trend in Indonesia, on the other side, rise both
demand for jobs and consumers goods, means a pull factor that work. To make this
pull factor and push factor work for the benefit of Indonesia middle class, means
making a parallel relationship between Co-operative Consumer Association in
Indonesia and Surplus Distributor Association in the US, and therefore, We appeal to
the Indonesia Government to apply Custom Regulation consistent to the
implementation Article VII of the GAT of 1994. What should be done – is obvious.
Built a Marketplace for the Middle Class. A market where middle class have
opportunity to take active part in e-Commerce. MiddleClass Wake up!
We appeal to the Indonesia
Government to applyCustom
Regulation consistent to the
implementationArticleVII of
the GAT of 1994. What should
be done – is obvious. Built a
Marketplace for the Middle
Class. A market where middle
class have opportunity to take
active part in e-Commerce.
MiddleClassWake up!
Sign Petition
ToThe Government
Republic of Indonesia,
Ministry of Finance:
Built a Marketplace for
the Middle Class!
- BARON SETIABUDI
Writer
4. APA50
CO-OPERATIVE AGENCY
e PARCEL Business Plan
APA50 e PARCEL Business Plan is a Beta Program of APA50 COOPERATIVE
CONSUMER ASSOCIATION to the US Surplus marketplace , a tryout on marketing
of imported brand merchandise for 20 ASSOCIATES and 80 CUSTOMERS clients.
During 4 months and beyond, clients are expected to be able to identify their niche
market, working closely with their Co-operative, APA50 Agency and APA50 CO-
OPERATIVE ASSOCIATION.
APA50 e COMMERCE PARTNERSHIP or APA50 MERCHANDISING, or APA50 CO-
OPERATIVE ASSOCIATION STARTUP - hereafter APA50, is merchandising
procurement and marketing program for imported brand merchandise – Computer,
Laptop, Tablet, Cell phone, Clothing, Shoes, Handbag, Wretch Watch, Eyeglass -
parallel with government regulation on Tax and Duty Free, where APA50 Agency
represent APA50 COOPERATIVE CONSUMER ASSOCIATION to the US Surplus
marketplace.
APA50 ASSOCIATE DISTRIBUTOR – hereafter ASSOCIATE DISTRIBUTOR or
ASSOCIATE is a person who act in partnership with APA50 CUSTOMER, as Channel
Distributor for US Surplus in Indonesia trough e-Commerce and home business in
accord to APA50 e Commerce Partnership guidelines.
APA50 CUSTOM RETAILER hereafter CUSTOM RETAILER or CUSTOMER is a person
who are active in Indonesia e-Commerce sites, or have retail business, comply with
APA50 e-Commerce Business Plan for independent small business in marketing US
Surplus in Indonesia trough e-Commerce and home business.
CAPITALISING
50 USDTAXAND DUTY FREE
APA50ASSOCIATE
clients Requirement:
have a space to display
merchandise for off line retail and
swap centers.
Participant: 20
Investment:
2208.00 USD
JOIN US
20 ASSOCIATES
APA50CUSTOMER
clients Requirement:
season online retailer or owner
of a small, home business type
Participant: 80
Investment:
1104.00 USD
JOIN US
80 CUSTOMERS
5. APA50
CO-OPERATIVE AGENCY
e PARCEL Business Plan
APA50
Merchandising, procurement and marketing program for brand imported
goods – in accord with 50 USDTax and Duty Free
Program merchandising, pengadaan dan pemasaran barang
brand impor – parallel dengan ketentuan 50 USDTax and Duty Free.
e PARCEL
A Box of 2 to 10 pieces merchandise send trough drop ship from Surplus
Consolidation by third party in the USA to Consumer address in
Indonesia
Kemasan Box berisi 2 sampai 10 pieces merchandise dikirim secara
drop ship dari fasilitas Surplus Consolidation oleh fihak ketiga di
Amerika Serikat ke alamat Konsumer di Indonesia.
CAPITALISING
50 USDTAX AND DUTY FREE
APA50ASSOCIATE
clients Requirement:
have a space to display
merchandise for off line retail and
swap centers.
Participant: 20
Investment:
2208.00 USD
JOIN US
20 ASSOCIATES
APA50CUSTOMER
clients Requirement:
season online retailer or owner of
a small, home business type
Participant: 80
Investment:
1104.00 USD
JOIN US
80 CUSTOMERS
6. APA50
CO-OPERATIVE AGENCY
Build Marketplace for the Middle Class
e-PARCEL
a Box of 2 to 10 pieces
merchandise send
trough drop ship from
SurplusConsolidation
by third party in the
USA to Consumer
address in Indonesia
APA50
COOPERATIVE
ASSOCIATION
STARTUP
Customer
Consumer
Associate
APA50 e PARCEL Business Plan
is a Beta Program of APA50
COOPERATIVE CONSUMER
ASSOCIATION to the US
Surplus marketplace, a tryout
on marketing of imported
brand merchandise for 20
ASSOCIATES and 80
CUSTOMERS clients. During 4
months and beyond, clients are
expected to be able to identify
their niche market, working
closely with their Co-operative
and APA50 CO-OPERATIVE
ASSOCIATION
7. To market branded
consumer goods from US
Surplus marketplace to
Indonesia
Create a distribution
system with business
environment, social
communication, and.
Indonesia middle class
niche
To encourage Indonesia e-
Commerce into Co-
operative movement
8. APA50CO-OPERATIVE AGENCY
Build Marketplace for Social Sharing
APA50
merchandising
procurement and
marketing agency for
surplus imported
goods – in accord with
50 USDTax and Duty
Free
APA50
CO-PERATIVE
ASSOCIATION
STARTUP
Customer
Consumer
Associate
APA50 is merchandising
procurement and marketing
agency for imported brand
merchandise – Computer,
Laptop, Tablet, Cell phone,
Clothing, Shoes, Handbag,
Wretch Watch, Eyeglass -
parallel with government
regulation on Tax and Duty
Free, where APA50 represent
Indonesia COOPERATIVE
CONSUMER to the US Surplus
marketplace.
10. Source of Surplus: Excess and Overstock
• US CHAIN STORES CLOSED OUT THEIR WAREHOUSES REGULARLY
FOR NEW MERCHANDISES AND THE LIQUIDATOR TAKEOVER
SURPLUS - EXCESS AND OVERSTOCK TO START ALTERNATE SUPPLY
CHAIN FOR CONSUMER GOODS.
Surplus growth in time of recession
•Recession escalate surplus distribution into alternate
supply chain circuit for consumer goods due to prices
revaluation effect.
Surplus expand to emerging economy
• Sustained recession rise volume of Surplus and push
factor work for merchant to look at new outlet in
emerging economy where middle class is the main
consumer.
11. • High end brands
imported from US to
Indonesia unable to
meet effective demand
mainly due to consumer
purchasing power …
… yet there are obvious in-
efficiency in the
marketplace aswell.
Interplay between popularity
over in-efficiency result in a
typical market failure. … as
e-Commerce fame
spreads recently, Change
is ONTHEWAY now !
• … e-Commerce
fame spreads price
revaluation effect,
empower Rupiah and
rise purchasing
power among
Indonesia middle
class consumer.
This revaluation effect
come as in SURPLUS
merchandises theCOG
[manufacturing cost] is
revaluated up to 50%
• … e-Commerce
deliver pricing
revaluation over
SURPLUS consumer
good, create value for
small business, as well
as saving value in
consumer’s money.
The influence of social
media over e-Commerce
create a notion of social
selling. Successful selling
is perceived as a logical
result of engagement
participants of an
identified marketplace
.
12. Let say Lisa, a typical middle class women, purchased a piece
of HIGH END BRAND Top, as printed on Retail Tag, 44.00 USD.
She was informed by manufacturer that Cost of Good [COG]
of the merchandise is 11.00 USD per unit. So she got a
formula on Retail Tag or Manufacture Suggested Retail Price
[MSRP] = 4 X COG per unit.
Later on, informed by Liquidator, the same stuff available at
5.50 USD a piece, Lisa purchase 100 pieces, the MSRP now is
22.00 USD [ =4X 5.50 USD] – 50% drop from Retail Tag. As
Lisa sell them for 22.00 USD trough e-Commerce to her like
minded, she revaluate consumer purchasing power 50% ups.
Just like Lisa did,APA50 introduce a 4 months tryout in social
selling for ASSOCIATES and CUSTOMERS to built their
specific niche of BRAND consumers, but instead investing 100
pieces, APA50 e PARCEL Business Plan starting up from 2
Boxes [CUSTOMER] and 4 Boxes [ASSOCIATE] monthly.
13. • APA50 introduce a 4 months tryout in social selling for ASSOCIATES and CUSTOMERS to
built specific market niche for their consumers .
APA50 e-COMMERCE
• APA50 provide an integrated supply and business model that combine drop ship and off-line
Boutique or Distributor Store to identified target with swap centers facility to support both
the sales forces as well as their consumer .
APA50 SUPPLY SISTEM AND INTEGRATED SALES
• APA50 invited brand consumer, both veteran, student , male, female, to startup a
prospective retail business, to help organize and optimize their available resources, to
access regular supply of HIGH END BRAND merchandise, with a unique COOPERATIVE
CONSUMER business model.
APA50 COOPERATIVE CONSUMER
• APA50 e PARCEL Business Plan is a 4 months ACTION program startup to setup co-operative
supply chain, two channel retail sales and to Build e Commerce website.
APA50 BUSINESS PLAN
14. • APA50 ASSOCIATE buy and sell 4 Boxes
monthly.
• APA50 ASSOCIATE own space to display
merchandise for off line retail and swap
centers.
• Participant: 20
• Investment: 2208.00 USD
APA50 ASSOCIATE
• APA50 CUSTOMER is season online retailer
or owner of a small, home business type
• APA50 ASSOCIATE buy and sell 2 Boxes
monthly.
• Participant: 80
• Investment: 1104.00 USD
APA50 CUSTOMER
• CO-OP run by 1 ASSOCIATE and 4
CUSTOMER
• CO-OP setup for 1 CLUSTER MERCHANDISE
APA50 CO-OP
• 1 CLUSTER consist of 4 CO-OP
• APA50 MERCHANDISE consist of 5
CLUSTER
APA50 CLUSTER
• 1 OUTLET consist of:
• 5 CLUSTER MERCHANDISE
• 20 CO-OP
• 20ASSOCIATE
• 80 CUSTOMER
APA50 OUTLET
16. APA50CO-OPERATIVE AGENCY
An Outlet of 5 Cluster
Woman and
Junior Apparel
Woman Suits
Dress and
Plus size
Computer,
Tab and Cell
phone
Shoes, Hand
bag and
Wretch watch
Mix and
Others
Customer and Associate selling
online and offline by unit pieces or
unit Box.
80 Customers can change from one
Cluster category to another for
merchandises they like to buy and
sell during the month, while
connection to their CO-OP remain
intact.
20 Associate should stay in each
chosen Cluster category for they
should feed e Commerce Market
Place and provide swap service with
their stock merchandise at hand.
17. 0
200
400
600
800
1000
Sales Ratio
Number of People
Number of Box
Sales in 00 USD
Co-op
• Co-op Sales Average
• 12 Boxes monthly
Cluster
• Cluster Sales
Average
• 48 Boxes monthly
Outlet
• Outlet Sales
Average 240 Boxes
monthly
19. Computer, Tablet
and Cell phone
•2 Box per month
•4 pieces per month
Shoes, Hand bag
and Wretch
watch
•2 Box per month
•4 pieces per month
Woman and
Junior Apparel
•2 Box per month
•16 pieces per month
20. 80 CUSTOMER
One time
investment
1,104 .00 USD
Get 2 Boxes per
month and go
marketing test in
4 months
Share to
OXL Bukalapak
Tokopedia
Facebook
Go to
APA50 Website
APA50 App
5.00 USD per
Affiliate sales
Built e Commerce
Marketplace for
Social Sharing
20 ASSOCIATE
One time
investment
2,208.00 USD
Get 4 Boxes per
month and go
marketing test in
4 months
Share to
OXL Bukalapak
Tokopedia
Facebook
Go to
APA50 Website
APA50 App
5.00 USD per
Affiliate Sales
Built e Commerce
Marketplace for
Social Sharing
![CAPITALISING 50 USDTAX AND DUTY FREE
Build Marketplace for the Middle Class
Music credit, “Din DinWo” [ Child] by Habib Kote and Bamada
e PARCEL Business Plan](https://image.slidesharecdn.com/b4e5f45a-6420-49ea-94c6-928bd639210b-160823111126/85/APA50-eP-v2-1-320.jpg)
![APA50
CO-OPERATIVE AGENCY
Middle Class Wake Up!
Built a Marketplace for the Middle Class
To state what make they different, is to state what make them common on the first instant - AGF,
Sociology of Development and Underdevelopment of Sociology [1976]
We are living in the age where problems and solutions on parts of the world are
closely related one another. Barrack Obama said during his trip to Indonesia years
ago, “They are many things to be done before economic life of a family in the US
and Indonesia connected each other,“. Let us make a random over view to senses
Barrack Obama quote on US Indonesia East West parallel:
Middle class families in the US history had taken important cultural, political, and
economical roles in shaping a nation – namely, Democracy and Freedom of Faith. In
postwar “Managerial Revolution,” New Middle Class leave their small independent
business to join corporate white and blue collars, culminated during post war era, as
youth spread Rock n’ Roll worldwide like prophetic French Revolutionaries. In the
70’s, Reaganomics cut off high taxes to the American rich, eroding middle class
values, and setting up current trend of moving national wealth to 1% population.
In 2007-2009, Subprime Mortgage Credit started a financial Crisis that spread
globally.World Wide Recession come now, consumer goods unsold on rising tide.
On the other side of the globe is the case of middle class Indonesia. Hit by 1930’s
Great Depression, middle class in then the Nederland East India – the upper level of
native families and Islamic traders, contributed to many leaders of decolonization
movement. The middle class youth – students and graduate at universities at that
time, developed counter identity for a new Nationhood, namely Indonesia. During
WW II, decolonization movement declaring itself a New State – the Republic of
Indonesia, following the 18th Century European middle class credo on liberty.
The quest of prosperous middle
class lies in capitalizing the
internet trough social media and
e-commerce.
Join Us
APA50 COOPERATIVE
ASSOCIATION
CREDIT:
-Clifford Geertz, “After
Revolution:The Fate of
Nationalism in the New States,”
in Interpretation of Cultures [1966]
-Andre Gunder Frank, Sociology
of Development and
Underdevelopment of Sociology
[1976]
“Din Din Wo” [ Child] by Habib
Kote and Bamada](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)