1. Background Information
 Headquarters: Zurich, Switzerland
 Mission: “Develop the game, touch the world and build a
better future”
 Hosts 15 tournaments including Olympic Soccer and World
Cup
 209 associations
 Current President Joseph Blatter
 World cup
 At least 7 years in advance
 3.18 million attended 64 matches in 2010 (South Africa)

2. Crisis Timeline
 Bribery allegations associated with Qatar 2022 election
 Recent concerns, moving tournament
 Email by Jerome Valcke, FIFA second in command
 Bribery in presidential election

3. Qatar 2022
 FIFA executives accused of taking $1.5 million to vote
for Qatar to host 2022 World Cup
 English and French biases in vote
 Vested economic interest

4. Qatar “bought” nomination
 Email surfaced by Jerome Valcke
 “bought” suggested World Cup up for highest bid
 Qatar’s reaction
 Current concerns (President)
 Heat (122 degree summers)
 Alcohol
 Conservative culture

5. Presidential Election
 Mohamed bin Hammam challenges incumbent
 Bin Hammam and VP Jack Warner visit Caribbean
 Accused of bribing Caribbean soccer leaders $40,000 to
back bin Hammam’s presidential bid.

6. Verbal Response
 Qatar 2022
 Qatar Soccer Association-denied
 Accusations “serious and baseless” “remain unproven because
they are false”
 Blatter-will investigate
 Bin Hammam
 “FIFA is not corrupt. We are victims of the popularity of the
game”
Consistent statement by FIFA
 Investigated accusations and stood behind decision

7. Verbal Response
 Qatar “bought nomination”
 Organizers quickly denied implication
 Valcke-clarified use of the word “bought”
 “I have at no time made, or was intending to make any
reference to the purchase of votes”
 Blatter
 “great damage to the reputation of FIFA”
FIFA: acknowledged email, denied implications throughout

8. Verbal Response
 Presidential Election
 Bin Hammam-proceedings were unjust
 Blazer-much more evidence incriminating bin Hammam
 Tweets
 Consultation for Qatar 2022
 @FIFAcom @FIFAmedia

9. Nonverbal Response
 Qatar 2022
 Suspended several Executive committee members
 Bribery
 Warner and bin Hammam suspended
 Warner later resigned
 Bin Hammam: life ban from FIFA

10. Media Response
 Media Reputation Analysis by Reputation metrics (May 430)
 Overall severely judgmental
 Serious issue with substantial reputation implications
 Examples
 Egyptian news- very critical of Blatter
 ESPN, AP-unbiased

11. Stakeholder Response
 Email
 Qatar association-angry
 Qatari citizens-angry
 Moving World Cup
 European Football
 German Football-concerned
 Bribery
 Asian Football Confederation-upset with proceedings with bin
Hammam
 Other
 Tickets for 2014 World Cup in Brazil shows no effect
 Twitter hack that talked about corruption

12. Recommendations

Media
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Media training/contract
One message
One or two spokespeople
Ethics Training

Bribery clause to contract
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Report unethical leadership/situations without fear
Stakeholder/Image recovery

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Define
Improved whistleblower system

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Violation results in termination
Improved accountability
Let stakeholders voice concerns
Location analysis pre-vote
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Possible outcomes
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Political, climate, cultural