FIFA Crisis

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FIFA Crisis

  1. 1. FIFA World Cup 2022 Lindsey Morrison Crisis Communication
  2. 2. Background       The Fédération Internationale de Football Association, or FIFA, is governed by Swiss law and based out of Zurich. Founded in Paris in 1904, the association has 209 member associations and employs over 300 people from 35 different nations. The founding members of FIFA were Belgium, Denmark, France, the Netherlands, Spain, Sweden and Switzerland. The World Cup, held every four years in a different country, is the biggest football competition in the world. Hosted by FIFA, this tournament includes 32 teams all vying to become the winner of the cup. There have been 19 World Cup tournaments hosted by 20 different countries. Latest winner is Spain who won in 2010
  3. 3. Crisis Overview  According to weather reports, the temperature in Qatar can reach upwards of 112 degrees Fahrenheit in the summer.  The major problem this poses is that extreme, dry heat can cause major health issues to not only the players, but fans as well.  Officials have discussed moving the tournament to January, where temperatures are more conducive for hosting an outdoor event  Another aspect of the crisis is current reports state that they are being underpaid and forced to work in the extreme temperatures of Qatar’s summers.
  4. 4. Organizational Response  FIFA has not released any information directly on any social media sites or even their own website.  President Sepp Blatter has released statements to media saying it will be in Qatar no matter what.  Statements regarding the worker situation simply state that they are concerned with the safety of workers but they aren’t doing anything to prevent it.  Most statements haven’t changed over the course of the crisis.
  5. 5. Media Response     Editorials have been published that don’t necessarily criticize the organization but do look into the possible reasoning behind the sudden outrage against the tournament location. One blog took a look at the pros and cons of having a winter world cup since that is where much of the disagreement comes from. Some of the cons they listed were the tradition of the World Cup being played in the summer, European leagues having to change their seasons and minimizing it’s importance in the sporting world. The pros were that being played around Christmas could bring excitement from fans and a change in the time the tournament is played could provoke a positive mindset around the competition
  6. 6. Media Response  Most of the media coverage has been quite neutral in discussing the aspects of the crisis at hand.  However, if the coverage was focusing on the organizations actions, there did seem to be some blame being placed on FIFA for not carefully considering the weather as a major factor.  Most articles did not really place blame but editorials and statements from those involved with the tournament did feature negative content.
  7. 7. Stakeholder Response  Some football clubs have begun to express their discontent with the decision to host the tournament in the Middle East.  Greg Dyke, the New English Football Association chairman has called for FIFA to find a new location because of the risk of the heat.  Though the English FA is not opposed to moving the tournament to the fall or winter, the English Premier League is greatly against the disruption it would cause to their season.  Currently, the world player’s union, FIFPro, is threatening to boycott the tournament
  8. 8. Stakeholder Response  There has not been much said on social media sites such as Twitter and Facebook about the current situation.  When searching “World Cup 2022” on Twitter, many of the tweets are simply retweets of news articles or pictures of the concept of the stadium.  The comments seem to have a much more negative view and greatly criticize the organization. Some claim that the voters must be “stupid” or “corrupt.” Others state that they don’t understand why a small country with no experience hosting an event of this caliber was given the chance to do so.
  9. 9. Recommendations  All those who are on the voting committee should be required to sign a contract of some sort that states that they will be unbiased and grant each country an equal opportunity to win the bid to host the World Cup. By doing this, FIFA insures that all the countries placing bids are going in to voting with an equal chance of winning  Also, weather reports from the months that the tournament will be hosted should be submitted from the very beginning of placing bids.  This will allow officials to examine just how hot (or cold) a place may be during the time of the World Cup. There should be a scale in place that determines what temperatures are the most appropriate and conducive to playing football  Finally, if a situation arises and a World Cup site is chosen and then deemed unfit to host the tournament, FIFA officials should not address the media until they have reached a conclusion as to how they are going to proceed forward.

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