COMO, a luxury hotel group, needed help winning a government tender to develop a retail space despite not being the highest bidder, as Singapore was over saturated with retailers. To succeed, the strategy positioned the project not as another retail outlet but as a place to develop local talent, allowing bureaucrats to look good to voters by supporting the community.

1. COMO, a luxury hotel group, needed help with a government tender to
develop a retail space.
Problem? COMO wasn’t the highest bidder. Not even close.
And Singapore is over saturated with retailers.
Solution? Knowing that bureaucrats were involved,
we had to make them look good for the voters.
Our strategy:
It’s not another retail outlet,
but a nurturing ground to develop local talent.
COMO
WINNING AGAINST ALL ODDS