Information for ambassadors and supporters of The Jodi Lee Foundation. This document contains everything you need to know about The Jodi Lee Foundation. Your support is vital to achieving our mission – to raise awareness of bowel cancer. Outlined below are our objectives, key messages and some background information to help you communicate what The Jodi Lee Foundation is all about and ensure our core message remains strong and consistent. Thank you for joining us; with your help we can save lives through the early detection of bowel cancer.

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AMBASSADOR INFORMATION KIT
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2. Introduction
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We welcome you as an ambassador of The Jodi Lee Foundation. This document
contains everything you need to know about us.
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Your support is vital to achieving our vision – to eliminate bowel cancer in Australia.
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Outlined below is our mission, key messages and some background information to help you
communicate what The Jodi Lee Foundation is all about and ensure our core message remains
strong and consistent.
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Thank you for joining us. With your help we can make a difference to the lives of so many
Australian families.

3. Our mission
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To prevent bowel cancer by motivating people to take screening tests regularly,
act quickly on symptoms and lead healthy and active lifestyles.
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We do this by:
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• Educating Australian communities about bowel cancer, prevention and the importance
of early detection through our many events and awareness campaigns.
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• Our Corporate Bowel Screening Program through which businesses can educate their
workforce about bowel cancer and provide them with simple screening tests to be
completed in the privacy of their own home.
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• Know Your Risk – a website that allows people to record their family history of bowel
cancer and provides them with an assessment on their risk of developing the disease -
go to www.knowyourrisk.org.au.
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• The Jodi Lee Foundation PhD Research Fellowship - a research project to promote
medical consultation by people presenting at pharmacies with symptoms of bowel
disease.

4. Our key messages
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While we don’t need you to use these messages word-for-word, please use them
to underpin all written and verbal communication to ensure an accurate and
consistent message is conveyed.
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• The early detection of bowel cancer can result in successful treatment in up to 90% of
cases. It is also one of the most preventable cancers.
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• Acting quickly on symptoms is also important for detecting bowel cancer at a stage when it
can be more easily treated.
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• Bowel cancer can be present for many years before showing any symptoms, which is why
screening is essential.
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• Medical guidelines in Australia recommend screening at least once every two years from
the age of 50.
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• Around 1,000 Australians under age 50 are diagnosed each year which is why The Jodi Lee
Foundation encourages everyone to be aware of bowel cancer. Speak to your GP if you are
interested in screening before age 50.
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• Screening is simple and is done in the privacy of your own home.
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• Australians turning 50, 55, 60 or 65 will receive a free test through the Government’s
National Bowel Cancer Screening Program around the time of their birthday. Tests are also
available from a range of pharmacies, some GPs and online for $39.95.
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• Visit our website for more information – www.jodileefoundation.org.au.

5. Sponsorship
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We encourage you to seek sponsorship for any events you participate in, or
perhaps even organise, however we do ask that you run any corporate sponsors
past us before committing to them.
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This is to ensure there are no conflicts of interest and that the organisation’s ethos is in-line
with ours. We would be pleased to assist with your approach to corporate sponsors.

6. Media
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The Jodi Lee Foundation has a proactive media strategy to raise the profile of
the Foundation and its events.
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If you are interested in pursuing your own media or have suggestions for the event media
plan, please contact our publicity team - they’d love to hear from you.
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Abby Bowden
MEDIA & PR
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M: 0424 704 491
E: abby.bowden@jodileefoundation.org.au
Spokespeople
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Nick Lee and Tiffany Young are official spokespeople for the Foundation.
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If you are contacted by the media about The Jodi Lee Foundation or your participation in an
event, we encourage you to refer the enquiry on to our media team (details above), or Nick or
Tiffany. If you can, ask for the journalist’s name, what outlet they’re calling from, a contact
number and what they’re calling about.

7. Social media & online
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The Jodi Lee Foundation has a large and engaged online community through
our website and popular social networks such as Facebook, Twitter, Instagram
and LinkedIn.
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If you have a presence on any social networks or plan to create one, please let us know so
we can work together to raise awareness and generate interest in the Foundation’s
activities.
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Retweet our messages and we’ll retweet yours too. Post updates on our Facebook page and
tag us on Instagram. Talk about anything ... your training, the event, fundraising, thanking your
supporters. The more buzz we can create online, the more awareness we can generate about
bowel cancer and the importance of early detection.
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We’d love to share news, updates or any photos with our online communities so please do get
in touch.
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Taylor Vanloon
PR ASSISTANT
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M: 0428 211 293
E: taylor.vanloon@jodileefoundation.org.au!
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jodileefoundation
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@jodileefdn
The Jodi Lee Foundation
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@JodiLeeFdn

8. Brand image
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Logos and approved images can be downloaded from our Flickr page. Where
possible, we prefer the use of our early detection logo.
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www.flickr.com/photos/jodileefdn/sets/72157628937707997
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Please contact Elissa O’Donohue if you require anything further.
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Elissa O’Donohue
EVENT MANAGER
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M: 0407 599 809
E: elissa.odonohue@jodileefoundation.org.au

9. Image sharing
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We’d really love to see your photos – that’s why we’ve created a dedicated Flickr
account for you to share your photos with The Jodi Lee Foundation community.
They may be used in promotional material, website, social media pages and by
the media.
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Please upload your favourite photos to www.flickr.com/photos/jlfevents. It’s really easy if you
have the Flickr App on your smartphone.
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Sign in using Yahoo! email address jlfevents@yahoo.com.au (password: jodi2010).
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It would help if you could create a set for your photos, or add them to a set that has already
been created for your event, and tag them using:
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• The Jodi Lee Foundation
• Bowel cancer
• Event name
• People’s names (L–R)

10. What makes a good social photo
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Here are a few tips on the type of photos usually included in the media’s social pages:
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People
• Smiling, happy people
• Event participants with children and supporters
• Noteworthy community members (such as a Mayor/Politician)
• Celebrities
• Photos should not be too posed or have too many people in them (3 – 4 max)
• Event attendees
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Background
• There should not be too much blank space in the photo
• Try and get a mixture of photos
• Take a few photos with promotional material in the background – but not too many
• Lots of colour
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If you can, try to capture our logo, sponsor logos and of course, the little black tutus.

11. About the Foundation
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The Jodi Lee Foundation was established by Nick Lee to honour his wife Jodi - who passed
away from the disease in 2010 at just 41 - with the aim to prevent bowel cancer in Australia by
motivating people screen regularly, act quickly on symptoms and lead healthy and active
lifestyles.
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Nick Lee, Founder & CEO
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Born and raised in Adelaide, Nick travelled the world with Jodi while holding various positions
at Unilever, a multi-national consumer goods company. Moving through the ranks, he was
stationed across Australia, the UK and Vietnam, being appointed as a Director in 2003. After
Jodi’s diagnosis, the Lee family returned to Adelaide for treatment and support.
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Nick’s career took a major change in direction following Jodi’s death in 2010 when he made the
brave decision to use his experience to do all he could to prevent this happening to others.
Leaving his role as a Director of Unilever, Nick set up The Jodi Lee Foundation to eliminate
bowel cancer in Australia.
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Nick’s innate love of a challenge is reflected throughout The Jodi Lee Foundation, with physical
endurance events playing a large part of our fundraising activity.

12. Our inspiration
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Jodi and Nick had been happily together for 10 years when in 2006 they embarked on an
exciting chapter and moved to Vietnam with their two children, Jack, 4, and Arabella, 2. They
were having the time of their lives.
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Nick was away working when Jodi rang complaining of constipation, abdominal pain and some
bloating. The next morning, Jodi’s doctor recognised an obstruction in her bowel and ordered
scans. Jodi had bowel cancer and the tumour had all but blocked her bowel. She was only 39
years old.
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Just before midnight she was airlifted from Ho Chi Minh to Bangkok for emergency surgery.
She was flown at low level due to the risk of her bowel bursting from altitude pressure. The
operation was very successful but three days later Nick and Jodi received the worst news
possible – Jodi was diagnosed with Stage IV bowel cancer and it had spread to her lymph and
liver. At best, she only had two years to live.
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The hardest thing of all was telling their children that their mum was going to die. Jodi passed
away on
16 January 2010. Before Jodi’s diagnosis she was fit and healthy. She had no symptoms
whatsoever.
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Jodi is deeply missed. Her smile, sparkling eyes and her wicked sense of humour drew people
to her. She was a truly special person who gave so much of herself to others. The saddest part
of all is that Jodi's story could have had a different outcome if her cancer had been detected
early.

13. Bowel cancer facts
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• Australia has one of the highest rates of bowel cancer in the world.
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• More than 14,000 people are diagnosed with bowel cancer each year. By 2020, this
number is expected to increase to 20,000 bowel cancer cases detected annually.
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• Bowel cancer is the second most common cause of cancer-related death in Australia, after
lung cancer.
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• Every two hours, bowel cancer claims a life. That’s around 80 people every week or more
than 4,000 people each year.
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• Bowel cancer is the second most common cancer after prostate cancer for men, and
breast cancer for women.
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• The risk of bowel cancer increases from the age of 40, rising sharply and progressively
from age 50.
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• If detected early, up to 90% of cases can be successfully treated.

14. Contact
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NICK LEE Founder & CEO
0401 678 893 | nicholas.lee@jodileefoundation.org.au
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ELISSA O’DONOHUE Event Manager
0407 599 809 | elissa.odonohue@jodileefoundation.org.au
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ABBY BOWDEN Media & PR
0424 704 491 | abby.bowden@jodileefoundation.org.au
TAYLOR VANLOON Social Media & Online
0428 211 293 | taylor.vanloon@jodileefoundation.org.au
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