Jodi Lee's battle with stage IV bowel cancer, diagnosed in 2006 at the age of 39, led to her death in 2010 and highlighted the critical need for early detection. In her memory, the Jodi Lee Foundation was established to promote awareness and screening for bowel cancer, aiming to save lives through early detection initiatives. The foundation has seen significant growth, raising nearly $1 million and achieving recognition for its efforts to improve bowel cancer awareness and screening in Australia.

1. ANNUAL
REVIEW
2 012

3. — PAGE 5 —
JODI’S STORY
SIT TING YOUR CHILDREN DOWN TO TELL THEM YOU’RE
GOING TO DIE IS SOMETHING NO PARENT SHOULD
HAVE TO FACE – BUT IT WAS THE DEVASTATING TRUTH
FOR JODI LEE.
Jodi and Nick had been happily together for 10 years when in 2006
they embarked on an exciting chapter and moved to Vietnam with
their two children Jack, four and Arabella, two. They were having the
time of their lives.
Nick was away working when Jodi rang complaining of constipation,
abdominal pain and some bloating. The next morning, Jodi’s doctor
recognised an obstruction in her bowel and ordered scans. Jodi had
bowel cancer and the tumour had all but blocked her bowel. She was
only 39 years old.
Just before midnight she was airlifted from Ho Chi Minh to Bangkok for
emergency surgery. She was flown at low level due to the risk of her
bowel bursting from altitude pressure.
The operation was very successful but three days later Nick and Jodi
received the worst news possible – Jodi was diagnosed with Stage IV
bowel cancer and it had spread to her lymph and liver. At best, she
only had two years to live.
The hardest thing of all was telling their children that their mum was
going to die. Jodi passed away on 16 January 2010.
Before Jodi’s diagnosis she was fit and healthy. She had no symptoms
whatsoever, which is typical of bowel cancer.
Jodi is deeply missed. Her smile, sparkling eyes and her wicked sense
of humour drew people to her. She was a truly special person who
gave so much of herself to others. The saddest part of all is that Jodi’s
story could have had a different outcome if her cancer had been
detected early.
With that simple fact as the driving force, The Jodi Lee Foundation was
established in 2010, in honour of Jodi, with the sole purpose of saving
lives through increasing awareness and encouraging early detection
for the prevention of bowel cancer.

4. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 7 —
CONTENTS
CEO’S LETTER
ABOUT THE JODI LEE FOUNDATION
OUR OBJECTIVES
OUR VALUES
OUR YEAR IN REVIEW
THE YEAR AHEAD
T H E E A R LY D E T E C T I O N O F
B OW E L C A N CE R SAV ES L I V ES
TOM’S STORY
OUR INITIATIVES
OUR PEOPLE AND SUPPORTERS
EVENTS
REPORT FROM DIRECTORS
FINANCIAL STATEMENTS

5. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 9 —
CEO’S LETTER
ONCE AGAIN, I HAVE BEEN OVERWHEL MED BY THE I thank the Foundation’s Directors for their ongoing and tireless
REM ARK ABLE ACHIEVEMENTS OF THE JODI LEE contribution and support throughout the year. Their level of engagement
FOUNDATION, ALL OF WHICH HAVE SURPASSED MY is very much appreciated. Recent changes have seen Andrew Luck
EXPECTATIONS. WE ARE A SM ALL TEA M M AKING A replace Jim Young as our medical expert and Mark Butcher is soon to
BIG DIFFERENCE THANKS TO THE L ARGE A MOUNT OF replace Chris Lee. Both Jim and Chris have made significant contributions
SUPPORT WE RECEIVE. TOGETHER WE CAN M AKE A on a personal and professional level from the very beginning and we
DIFFERENCE TO THE HEALTH AND WELLBEING OF SO welcome their ongoing support of the Foundation.
M ANY PEOPLE.
It is very important to us that we can clearly justify and substantiate how
we spend the donations we receive. At $585,659 our income from
In less than two years we have raised close to $1 million at a time when fundraising and grants exceeded our budget for the year. Although our
many not for profit organisations are feeling the effects of an uncertain operating costs remain competitive within the industry, at 13 per cent of
economic environment. We have a strong and engaged community; gross income it is the one delierable we did not achieve this year. Our
we’ve implemented initiatives focussed on improving the early detection target was 9 per cent and over the next 12 months we will implement
of bowel cancer; and have been recognised by the Australian Federal processes to improve efficiency and look for increased corporate
Government for our work in this area. support to help keep these costs on target.
The success of the Foundation would not be possible without the input of You will see some exciting initiatives from the Foundation as we expand
our many supporters who play key roles in our early detection drive. I am our fight against bowel cancer, however rest assured our overriding
constantly amazed at how generous and passionate many organisations strategy and direction for the next year will not change. We know early
are towards this cause. We owe them our thanks and gratitude. detection is the best way to save lives and for that reason it remains our
primary focus.
Through our events we not only raise money for our initiatives, but
also awareness of bowel cancer. Personally, I get great satisfaction Above all, I urge you to take a screening test - it might just save your life!
from the positive life changing stories told by so many of the athletes
participating in our events. One which particularly resonates with me is
Tom’s incredible story which we encourage everyone to read. Hopefully
it will help drive home that age is irrelevant in some cases, and everyone
should be encouraged to take a simple bowel screening test.
Stories like Tom’s and others increase our resolve to save more lives.
I am frustrated that we haven’t been able to encourage more people NICK LEE
to screen through our Corporate Bowel Screening Program, but will
focus on improving participation in the coming year. I had definitely
underestimated the enormity of this challenge! Even friends that know
Jodi’s struggle well neglect to take the test. It’s hard to comprehend.

6. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — P A G E 11 —
ABOUT
THE JODI LEE FOUNDATION
OUR OBJECTIVES
Our key objectives are focussed on reducing the prevalence of
bowel cancer in Australia. We are commtted to:
Promoting awareness about the high incidence of bowel cancer
in Australia
Educating our community about the importance of bowel
screening and the tests available
Improving the uptake of regular and appropriate screening
for bowel cancer by all people from age 40
To achieve these objectives, we channel our resources into the
following initiatives:
Advertising, public relations campaigns and our events which raise
awareness about the high incidence of bowel cancer in Australia
and promote early detection as a solution
Our Corporate Bowel Screening Program through which
businesses and organisations can educate individuals about
bowel cancer and distribute bowel screening tests
Know Your Risk – a website that allows people to record their
family history of bowel cancer and self assess whether their risk of
developing the disease is elevated
Research projects to improve the early detection of bowel cancer
and participation in screening programs

7. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PA G E 13 —
O U R VA L U ES OUR YEAR IN REVIEW
VITALIT Y HIGHLIGHTS
Vitality defines who we are and what we do. As well as the exuberance
and energy expressed by the people around us, vitality is demonstrated J U LY
through our events in many ways – the challenge to push personal RELAUNCHED THE WEBSITE
boundaries; the commitment to train; the support shown by family and
friends and the sense of achievement on completing an event.
SEPTEMBER
EVENT PAGES GO LIVE ON OUR WEBSITE
INTEGRITY NOVEMBER
NEW YORK MARATHON RAISES
We commit to act with integrity all times. We will consistently strive to
achieve our objectives and will invest in those initiatives we believe
will improve the uptake of bowel screening in Australia. It is important
$230,174
that our supporters, both financial and those providing non-monetary
support, are confident their money will be invested in the best possible DECEMBER
way and will achieve the best possible results. TOM’S STO RY – THANK YO U FO R SAVIN G MY LIFE
FEBRUARY
LIT TLE BL ACK DRESS PART Y IN ADEL AIDE
TRANSPARENC Y
We will be transparent about what we do, how we choose to invest MARCH
in bowel cancer initiatives and the results expected and achieved.
RIDE FOR THE LITTLE BLACK DRESS RAISES
Through transparency we can build public trust and confidence in
The Jodi Lee Foundation.
$183,652
M AY
FEDERAL GOVERNMENT ANNOUNCES GRANT OF
$50,000
JUNE
CORPORATE BOWEL SCREENING PROGRAM
O FFI C I A L LY L AU N C H E D I N S A , V I C & N SW

8. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — P A G E 15 —
2012
WE ARE PLEASED TO BE ABLE TO REPORT A SUCCESSFUL
YEAR IN 2012, OUR FIRST FULL YEAR OF OPER ATION.
OUR FUNDR AISING EXCEEDED OUR PROJECTIONS IN
L ARGE PART DUE TO THE 2011 NEW YORK M AR ATHON
FINANCIAL RESULTS & PROJECTIONS AND RIDE FOR THE LIT TLE BL ACK DRESS R AISING AN
INCREDIBLE $230,174 AND $183,652 RESPECTIVELY.
PROJEC TIONS GROSS YEAR ENDED GROSS 11 MONTHS TO GROSS
2012 INCOME 30 JUNE 2012 INCOME 30 JUNE 2011 INCOME The numbers were also buoyed by the $50,000 grant announced
($) % ($) % ($) % in May by Deputy Prime Minister and Treasurer, the Hon Wayne
Swan MP and Minister for Health, the Hon Tanya Plibersek MP. The
announcement came as a complete surprise to us and is a wonderful
GROSS FUNDRAISING AND GRANT INCOME 564,000 585,659 298,520
recognition of the work we are doing to raise awareness of bowel
cancer in Australia.
ALLOCATED TO:
Importantly, exceeding our fundraising target for the year meant we
PROGRAMS & INITIATIVES 380,000 67% 378,118 65% 27,614 9% were able to fund our initiatives and operations predominantly with
money raised through the year resulting in the retention of valuable
cash resources at year end. This also ensures the sustainability of The
FUNDRAISING & EVENTS 146,000 26% 149,224 25% 87,449 29%
Jodi Lee Foundation into the 2013 year.
OTHER OPERATING COSTS 51,000 9% 73,244 13% 19,631 7% As a percentage of gross income, our operating costs were slightly
higher than the projected 9 per cent. This is largely due to the
rapid increase in our activities. In our second year we have already
TOTAL COSTS 577,000 600,586 134,694
achieved some of the milestones set for our third and fourth year of
operating. With this has come an increased volume in general office
tasks. However, we have made appropriate changes to our resourcing
Not e: T he t able includes t he cost of capit alised as set s and excludes interest income and depreciat ion
to keep these costs to around 10 per cent of gross income and will
monitor them closely during the 2013 year.

9. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — P A G E 17 —
THE YEAR AHEAD INITIATIVES
We have set some tough but achieveable targets for the year ahead. Screen 5000 people through expansion of our Corporate Bowel
Our income target of $725,000 will be challenging and is dependant Screening Program
on us attracting new participants in our events and a greater level of
corporate sponsorship for both our events and importantly, our initiatives. Launch the Know Your Risk website
We continue to focus on the early detection of bowel cancer as our Stakeholder engagement to expand the network of organisations
key message. The message is consistently reinforced through our online supporting the Foundation
presence and public relations activities and defines our initiatives –
Lobby Federal and State Governments to increase public
our research projects, Know Your Risk website and Corporate Bowel
awareness of bowel cancer and the importance of early detection
Screening Program – all focussed on the early detetcion of bowel cancer.
Online campaigns to increase awareness of bowel cancer and
Growth of the Foundation’s business to the eastern states during 2013 is
promote early detection as a solution
in line with our five year business strategy. We have already had some
success with the Corporate Bowel Screening Program interstate and will
Research project in conjunction with the Federal Government’s
continue to promote its benefits to businesses in Melbourne and Sydney
Department of Health and Ageing to discover why so few people
through the 2013 year.
aged 45 to 55 participate in home screening programs
PROJECTED COSTS EVENTS
AUGUST & APRIL
OPER ATING EXPENSES
RIDE FOR THE LITTLE BLACK DRESS
$88,117
VIETNAM
COMMUNIT Y AWARENESS NOVEMBER
$278,354 NEW YORK MARATHON
11%
AUGUST, SEPTEMBER, JANUARY
35% LIT TLE BL ACK DRESS PARTIES
FUNDR AISING & EVENTS
$210,150 26% VIETNAM, SINGAPORE AND ADELAIDE
MARCH
RIDE FOR THE LITTLE BLACK DRESS
2% 16%
10% BYRON BAY TO BONDI
JUNE
KNOW YOUR RISK
$17,850 SIMPSON DESERT CHALLENGE
RESEARCH PROJEC TS CORPOR ATE BOWEL SCREENING PROGR AM
$81,450 $121,300

10. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PA G E 19 —
T HE E ARLY DE T EC T ION OF The thousands of Australians diagnosed and dying from bowel
cancer every year is unacceptably high for a cancer that typically
BOWEL C ANCER SAVES LIVES develops slowly and is 90 per cent curable if diagnosed early. We
are determined to reduce the incidence of bowel cancer based on
undisputed evidence that early detection of the disease saves lives.
E A R LY S TA G E B O W E L C A N C E R
ONE IN 12 AUSTRALIANS WILL DEVELOP BOWEL CANCER
C A N B E S U C C E S S F U L LY T R E AT E D
IN THEIR LIFETIME AND 5,000 DIE FROM THE DISEASE EVEY
THROUGH SURGERY
YEAR. BOWEL CANCER IS AUSTRALIA’S SINGLE MOST
COMMON INTERNAL CANCER AND IS THE SECOND E A R LY S TAG E D I AG N O S I S
LEADING CAUSE OF CANCER-RELATED DEATH AFTER
LUNG CANCER. IT IS THE SECOND MOST COMMONLY
DIAGNOSED INTERNAL CANCER AFTER BREAST CANCER
90%
IN WOMEN AND PROSTATE CANCER IN MEN. PEOPLE CHANCE OF SURVIVING 5 YEARS
UNDERSTAND THE IMPORTANCE OF FREQUENTLY
SCREENING FOR BREAST AND PROSTATE CANCER YET, L ATE STAGE DIAGNOSIS
DESPITE THE STATISTICS, VERY FEW PEOPLE TAKE ACTION
TO PROTECT THEMSELVES AGAINST BOWEL CANCER.
15%
CHANCE OF SURVIVING 5 YEARS
Over 14,000 people were diagnosed with bowel cancer in
2008 – that’s 274 new cases every week
This is projected to increase to 20,000 cases diagnosed
annually by 2020
Typically, bowel cancer does not present with symptoms and often
once symptoms start to develop, the cancer has spread to other parts
of the body making it more difficult to treat and cure. Reportedly, up to 15 per cent of patients
with a positive screening test result had
experienced significant symptoms which
they had not acted upon. Knowing the
A positive FOB test result doesn’t always symptoms and acting on them quickly is
mean cancer. There’s up to 50 per cent equally as important as screening for
chance that it’s a polyp and less that the early detection of bowel cancer.
10 per cent chance that it’s bowel cancer

11. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 21 —
OUR RECOM MENDATION
WE RECOGNISE THAT PEOPLE MAY CHOSE TO PARTICIPATE When fully implemented the NBCSP will offer biennial screening to all
IN THE N AT I O N A L B OW EL C A N C ER S C R EEN I N G Australians aged between 50 and 74 and will undoubtedly improve
PROGRAM (NBCSP) OR PREFER TO SCREEN THROUGH the early detection of bowel cancer in Australia. It is believed that
COLONOSCOPY FROM AGE 50. WHILST WE FULLY SUPPORT it could save as many as 30 Australian lives every week. However,
THESE SCREENING PROGRAMS, OUR RECOMMENDATION the full expansion of the program is not currently scheduled until after
IS THAT PEOPLE SCREEN FOR BOWEL CANCER USING A 2018. We strongly encourage people to take responsibility for
FAECAL OCCULT BLOOD (FOB) TEST (*) ANNUALLY FROM their own health now – make the choice to protect yourself against
AGE 40 FOR THE FOLLOWING REASONS: bowel cancer.
1. The risk of developing bowel cancer increases four-fold between FOB TESTS ARE READILY AVAIL ABLE FROM YOUR LOCAL
the ages of 40 and 50 and rises sharply after that. Jodi was PHAR M ACY. OUR CHALLENGE REM AINS IN CONVINCING
only 39 when she was diagnosed with advanced Stage IV PEOPLE IT IS WORTH TAKING THE TEST.
bowel cancer.
2. Although a minority age group, almost 1,000 people under age
50 were diagnosed with bowel cancer in 2008 representing
7 per cent of all diagnoses. Of the 4,047 lives bowel cancer
claimed, 184 people were aged between 15 and 49. 800
2000
3. The National Health and Medical Research Council (NHMRC) DIAGNOSES
and Gastroenterological Society of Australia (GESA) recommend 600
1500
screening from age 50 at least every second year, but DEATHS
DIAGNOSIS
preferrably anually.
1000 400
4. FOB tests are not conclusive. They can detect 65 to 90 per
cent of cancers and advanced polyps. Screening every year
improves the likelihood of the test detecting polyps or bowel 500 200
cancer in its infancy.
5. Forming screening habits in your 40s will improve your chances of 0 0
early detection in your early 50s. 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+
AGE
Gast roenterological Societ y of A ust ralia, Early Detec t ion, S creening and Sur veillance for Bowel Cancer, T hird Edit ion 2003
Regular screening is not the only way to prevent
bowel cancer. A healthy lifstyle will help reduce
your risk – including regular exercise, a low-fat diet
that is high in vegetables and dietary fibre, * FOB tests may not be suitable for people with symptoms or a family history of bowel cancer,
no smoking and avoiding excessive alcohol. or people with bowel cancer, polyps, ulcerative colitis or Chroh’s colitis. No matter what their
age, we encourage people in this higher risk category to speak to their doctor immediately
about appropriate screening.

12. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 23 —
TOM’S STORY
commitment to the principles of the JLF and the underlying question of what if
something was wrong prevailed and led me to complete the test in the middle
of October.
The test results arrived on October 21st and read positive for showing blood in
my stool. This came as a shock especially being only a couple of weeks until
the race and overseas travel. I immediately contacted my GP and made an
appointment prior to travel in an effort to calm my nerves.
My GP had reassured me that it was unlikely that anything was wrong but
due to the positive result he had to refer me to a colorectal specialist where a
surveillance colonoscopy would be likely. There was no immediate urgency for
this to take place and so I made an appointment with the specialist in early
December following the race and overseas travel.
Early in November I travelled to the United States of America and completed
the NYC marathon in 4 hours 28 minutes and 41 seconds raising a total
of $4,935 for the JLF. Sponsors included generous family, friends and work
colleagues who were all more than happy to support such a great cause.
During my two week trip overseas my upcoming specialist appointment was
far from my mind as I was enjoying the sights of NYC and Chicago with my
girlfriend and having a great time. Running in the NYC marathon and being
involved with the JLF was overall lots of fun and a great experience.
Dear Nick,
After returning to Australia I met with a colorectal specialist who like my GP
When I was offered a position to run for the Jodi Lee Foundation (JLF) in the reassured me that it was unlikely anything was wrong. However, he explained
New York City (NYC) Marathon, I could never have imagined I would be the importance of undertaking a surveillance colonoscopy due to the positive
writing you a letter such as this. result of the bowel screen test.
Early in April 2011 I was advised of an opportunity to run in the NYC Marathon A colonoscopy procedure was conducted with the preparation routine and
for the JLF. Little did I know at this stage what a profound impact this invitation going under general anesthetic an unsettling experience. For all concerned
and involvement with the JLF would have on my life. the results were expected to be all clear with no issues. Unforfunately this was
not the case.
From this date general preparations commenced such as training, travel
arrangements and fundraising; and throughout the year the JLF maintained To my shock, I was advised by the surgeon after the procedure that too many
good communication on all these matters. Amongst the communications from polyps had been found to be removed and counting had stopped at 50. No
the JLF was a request that as ambassadors for the Foundation we would cancer was identified, however eight polyps had been removed for biopsy
undertake a pharmacy available bowel screen test. and it was likely that some of my lower bowel would have to be removed.
I was reluctant to conduct this test due to my age (at the time I was 28 years The following week I met with the surgeon to discuss the colonoscopy and the
old) and my good health. Furthermore, I had not ever had any symptoms of pathology results. The discussion was confronting and difficult to accept. In
bowel cancer and thought that doing the test would be unnecessary. However, my lower bowel are up to 100 polyps of which some are common and some

13. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 25 —
are a much less common polyp which are more likely to develop into bowel
cancer in an accelerated manner. Amongst all the facts, research, pathology
and discussion I was advised that the only course of action was to remove my
lower bowel to prevent the highly likely chance of developing bowel cancer
in the near future.
A second opinion was sought prior to new years eve where a conservative
estimate was that I had a 50 to 100 percent chance of developing bowel
cancer in my thirties and that due to the amount of polyps it was more likely to
be closer to 100 percent. The advice was clear and the same as the surgeons,
removal of the lower bowel was necessary to prevent bowel cancer.
I recently met again with the surgeon and will have major surgery to remove
my lower bowel. This operation will see me in St Andrews Hospital for
approximately five days and recovering at home for at least one month.
I share my story with you Nick and The Jodi Lee Foundation as a way of saying
thank you.
Thank you for saving my life.

14. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 27 —
OUR INITIATIVES COMMUNIT Y AWARENESS
RAISING AWA R EN ES S OF B OW EL C A N C ER AND Much of what we do every day is talk … we talk about bowel cancer in person,
EN CO U R AG I N G R E G U L A R A N D A P P RO P R I AT E S C R EEN I N G in the media, on our social media platforms and as part of our events. We talk to
I S T H E K E Y TO AC H I E V I N G O U R M I S S I O N – TO SAV E L I V ES people every day about how they can help improve the awareness of bowel cancer
T H RO U G H T H E E A R LY D E T E C T I O N O F B OW EL C A N C ER . and the importance of screening.
WE B EL I E V E T H AT WITH ED U C AT I O N WILL CO M E AN
I N C R E A S ED U P TA K E I N B OW EL S C R EEN I N G P RO G R A M S. There is a desperate need in Australia for education about bowel cancer and that
T H ER E A R E A VA R I E T Y O F WAYS T H AT W E WO R K TO screening can start by taking a simple test at home. Surveys have shown that only
I N C R E A S E T H E E A R LY D E T E C T I O N O F B OW EL C A N C ER I N nine per cent of people nominated bowel cancer as the cancer they new most
AU S T R A L I A , M O S T O F W H I C H R EQ U I R E A V ERY H A N D S O N about. Even in a survey of our own community, less than half of the people knew
A N D D ED I C AT ED A P P ROAC H . the death rate from bowel cancer ranked above breast and prostate cancers, and
only 22 per cent knew the procedure for the bowel screening test we recommend.
This lack of knowledge leads to low compliance rates in screening programs.
One of the main reasons cited for not participating in the Government’s NBCSP
2012 was feeling well and lacking symptoms, even though we know that bowel cancer
generally presents without symptoms. This insight verifies our need to improve the
level of bowel cancer awareness in Australia.
COST OF INITIATIVES, FUNDRAISING AND EVENTS
During 2012 we have developed many valuable communication tools including
brochures about The Jodi Lee Foundation, our key messages, initiatives and events,
DIREC T COSTS RESOURCING and materials to promote our Corporate Bowel Screening Program in the workplace.
GROSS GROSS
INCOME HOURS INCOME TOTAL
($) % ($) % ($) WEBSITE
Our website is a powerful and important tool in raising community awareness.
INITIATIVES We have continued to invest in our website to include important information about
bowel cancer, personal stories that inspire us every day and an events page, which
provides participants with their own fundraising site. This functionality was important
COMMUNITY AWARENESS 154,918 26.5% 63,686 915 19% 218,604
to us as it drives event supporters to our website, exposing them to our key messages
and leaving them with a little more knowledge about bowel cancer.
CORPORATE BOWEL
SCREENING PROGRAM 69,856 12.0% 46,125 724 7% 115,981
UNIQUE WEBSITE VISITS (JAN – JUNE)
RESEARCH PROJECTS 26,500 4.5% 5,829 77 1.0% 32,329
KNOW YOUR RISK 790 0.1% 10,414 143 1.7% 11,204
5,934
EVENT & FUNDRAISING COSTS 81,430 13.9% 67,794 1,220 11.0% 149,224
TOTAL 333,492 193,848 527,340
Not e: Direc t cost s includes capit alised website cost s

15. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 29 —
SOCIAL MEDIA PUBLIC REL ATIONS
Our key social media platform and focus to date has been Facebook More than 15 million Australians read or heard about The Jodi Lee
where our community has grown to over 1,500 people. We have Foundation this year. We featured in 110 stories, averaging eight per
established an engaged community and communicate with them daily month, across print, radio and online media. Images accompanied
– posting messages about bowel cancer, our events and updates on 56 per cent of these stories making the stories more likely to be read.
our initiatives. Each of our posts are successfully reaching up to 4,000 Just over half of the stories appeared in South Australia, with the others
Facebook users, some even more. interstate and 10 per cent in national print media. Over time this will
change as we expand our presence in the Eastern states.
These messages reach far in excess of our core group of Facebook
friends and were seen by more than 724,430 people this year. Our We were also thrilled that an interview with Nick Lee on Radio Adelaide
messages were displayed on Facebook pages over 4,800,000 Breakfast with Tim Brunero won an award from the Colorectal Surgery
times, the most popular posts being during the week following the Society of Australia and New Zealand.
Federal Government press conference in May and Ride for the Little
Black Dress event. We are extremely proud of the strong brand awarenss we have
built over the past two years and The Jodi Lee Foundation’s public
Our social media platforms have expanded to include Twitter, LinkedIn, association with bowel cancer. This gives us a solid foundation to
Flickr, YouTube, Vimeo and SlideShare pages. Our increased focus on increase community awareness across Australia over the coming years.
Twitter has enabled us to deliver our bowel cancer and early detection
messages to an entirely new online community. We already have over Importantly, we have built relationships directly with four Federal
300 followers and are particularly proud of our Twitter Klout (*) score Government Ministers and are working to expand this network
which rated as high as 47 during the year. In the last few months, our in 2013. Our Ride for the Little Black Dress event was opened in
tweets have reached nearly 50,000 people and appeared 289,000 Canberra by Dr Andrew Leigh MP and ACT Chief Minister, Ms Katy
times on Twitter. Gallagher. Andrew Leigh went on to later speak about the event and
The Jodi Lee Foundation in his parliamentary address for which we
owe him many thanks.
FACEBOOK LIKES
This relationship had much to do with our invitation for Nick to join
1,522 the Deputy Prime Minister and Treasurer, The Hon Wayne Swan MP,
and Minister for Health, The Hon Tanya Plibersek MP, in a national
pre-budget announcement to expand the NBSCP. The Foundation was
TWITTER REACH
also presented with a $50,000 Federal Government grant to continue
48,989 to promote the importance of early detection.
(*) Klout measures engagement with our Twitter content.
MEDIA STORIES
110

16. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 31 —
ADVERTISING
The Porcelain Doll advertising campaign appeared in The Weekend
Australian Magazine, WISH Magazine and The Canberra Times. The
campaign aimed to raise awareness about bowel cancer and provide
early detection as a solution.
We were pleased to hear that the campaign, created pro bono by
ShowPony Advertising, was a finalist in the prestigeous Adelaide
Advertising and Design Club Awards.
NATIONAL ADVERTISEMENTS
7

17. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 33 —
CORPOR ATE BOWEL
SCREENING PROGRAM
We have set ourselves a huge challenge – to screen 5000 people.
SCREEN 5000
The program has been presented to numerous businesses, large and
small, and we are confident the Program will be implemented by
several of them.
Following a successful pilot program in South Australia, the Program
was officially launched during Bowel Cancer Awareness Week in June
2012. The multi-faceted launch included a mailout to 250 of Australia’s
largest employers; advertising in HR Monthly, the Australian Financial
OUR GOAL FOR THE CORPORATE BOWEL SCREENING Review and Business Review Weekly; online advertising campaigns;
PROGRAM IN 2012 WAS TO PARTNER WITH AT LEAST and building relationships with corporate networking groups. On top if
SIX ORGANISATIONS ACROSS SOUTH AUSTRALIA AND this, we took bowel cancer to the streets in Adelaide, Melbourne and
DISTRIBUTE 400 TESTS. FAR EXCEEDING OUR EXPECTATIONS, Sydney with 12 lifesized cardboard cutouts in each city, representing
A TOTAL OF 1,235 TESTS WERE DISTRIBUTED DURING THE the one in 12 people who will develop bowel cancer in their lifetime.
YEAR BY SIX BUSINESS ES IN SOUTH AUSTRALIA AND
VICTORIA. AN ADDITIONAL 400 TESTS WERE PURCHASED
AND DISTRIBUTED BY THE FOUNDATION.
NEW VISITORS TO OUR WEBSITE
The Program has been very well received by organisations that
understand the importance of investing in the health and wellbeing of
197
their employees. Disappointingly, of the 1,235 tests distributed, only
112 were completed. This rate is much lower than we had hoped for ONLINE ADVERTISEMENTS APPEARED ON:
but with a larger than expected number of positive test results returned,
we have no doubt that the program is saving lives. LINKEDIN
Clearly, our challenge is convincing people to complete the test and
we are looking at several ways to improve compliance. Uptake of the
82,467 TIMES
NBCSP was reportedly 39 per cent for males and 47 per cent for
GOOGLE
females (in 2008). Our goal is to achieve greater than 60 per cent
return rate on tests distributed through our Corporate Bowel Screening
Program and by continuing to raise awarenss of the disease, we’d
503,682 TIMES
hope to see similar results achieved by the NBCSP.

18. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 35 —
TESTIMONIALS
1 in 12 Australians will
develop bowel cancer
in their lifetime
Second most common cause of cancer-related
SIMON BROWN
M ANAGING DIRECTOR, RESOURCECO PT Y LTD
The health and wellbeing of our staff is integral to ResourceCo.
Understanding the prevalence of bowel cancer, there was no question
about providing this screening service to our employees when you
What are comprehend that this type of cancer may be prevented if detected early.
When offering this service to employees we looked at the extended
the odds? family impact of having a member affected by cancer and subsequently
included screening of employees’ partners in the offer. The care and
concern offered by ResourceCo through the provision of this service
certainly aides in maintaining our employees’ satisfaction and morale.
REG NELSON
M ANAGING DIRECTOR, BEACH ENERGY LTD
1 in 12 Australians will
develop bowel cancer Beach Energy is proud to support The Jodi Lee Foundation and the
It’s the second most common cause of cancer-related death in
work it’s doing in relation to building awareness around bowel cancer
and helping with the early detection of bowel cancer. Beach recently
provided all employees, and their respective partners, with bowel cancer
screening kits. The feedback to date has been strongly supportive of the
screening kits and how easy they are to use. Beach looks forward
to continuing to support The Jodi Lee Foundation and the outstanding
results it has achieved to date in building bowel cancer awareness.
What are

19. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 37 —
KNOW YOUR RISK
IF YOU HAVE HAD CLOSE REL ATIVES DIAGNOSED WITH
BOWEL CANCER, YOUR RISK OF DEVELOPING THE DISEASE
M AY BE ELEVATED. KNOW YOUR RISK IS A SIMPLE AND
INTER ACTIVE WEBSITE THAT WILL HELP PEOPLE SELF- ASSESS
THEIR RISK OF DEVELOPING BOWEL CANCER BASED ON A
SERIES OF QUESTIONS ABOUT THEIR FA MILY HISTORY.
After working through the website, the user will be provided with a personalised
assessment of their bowel cancer risk which they are encouraged to discuss
with their doctor and other family members.
We are grateful to the CSIRO for working through the complex algorithms that
calculate whether a person has an elevated risk. This challenge has delayed
the project but with the development phase now largely completed, we are
moving towards testing the website before it is launched later this year.
We also thank the Cancer Council SA for their invaluable knowledge and
management of the project. The collaboration on this project has been
enjoyable and we look forward to working with them on future stages of
the website.

20. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 39 —
RESEARCH PROJECTS
THE JODI LEE FOUNDATION
PHD RESEARCH FELLOWSHIP
T H E J O D I L EE F O U N DAT I O N P H D R ES E A RC H FEL LOWS H I P
AT CU RT I N U N I V ERS I T Y IS A T H R EE YEAR P ROJ E C T
I N V ES T I GAT I N G T H E RO L E O F T H E PH A R M AC I S T I N T H E
E A R LY D E T E C T I O N O F B OW EL C A N C ER .
Many people approach their pharmacist with symptoms like diarrhoea,
rectal bleeding and constipation and unfortunately these complaints are not
recognised as symptoms of bowel cancer by the patient or pharmacists. In
fact, 19 per cent of people have lower bowel symptoms and yet only one in
three will consult their doctor.
The project will develop an effective method for pharmacists to promote
medical consultation to patients who visit pharmacies seeking treatment for
significant symptoms of chronic and life limiting lower bowel disease.
MARKET RESEARCH
The grant awarded to us by the Federal Government presented a unique
opportunity to research the behaviour that motivates or prevents people from
participating in home bowel screening programs. Working with the Bowel
Screening Section of the Australian Government Department of Health and
Ageing, the project focuses on the behaviour of people aged 45 to 55 and
will give us insight into how we can improve the uptake of screening in this
age group.
The research is due to be completed in December 2012 and will no doubt
influence the communications strategy of The Jodi Lee Foundation as well as
the NBCSP.

21. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PA GE 41 —
OUR PEOPLE AND SUPPORTERS CONSULTANT S
We have continued to work with the same fabulous team of public relations,
social media and advertising consultants. After two years, they are well
OUR TEAM versed in our key messages and business strategy. They have been invaluable
and are a joy to work with.
NICK LEE As well, Rebecca Dowling has offered her services as our bookkeeper.
FOUNDER & CEO Rebecca has her own bookkeeping business but takes time out of her busy
schedule to manage our accounts.
Nick is primarily responsible for promoting our Corporate Bowel Screening
Program and developing stakeholder relationships. So far, he has participated
We have been especially overwhelmed by the pro-bono support received
in every one of our events … the Simpson Desert Challenge might test him!
from 50 Kaliber Films. The team at 50 Kaliber have created three beautiful
short films to help us spread our early detetcion message and they are
working on another to be released soon. The films are invaluable and we
TIFFANY YOUNG cannot thank them enough.
COMMUNICATIONS & FINANCE
Tiffany’s responsibilities include building and managing our brand and
communications. She also manages our legal and finance roles. It is high
time Tiffany pulled on a tutu and hopped on a bike!
NICOLE ANDERSON
FUNDRAISING & PROGRAMS COORDINATOR
Nicole joined us in February 2012 and has been a valuable addition to our
team. She is busy coordinating our Corporate Bowel Screening Program and THE $20K CLUB
liaises with our event participants to make sure they are well equipped to
fundraise and build awareness of bowel cancer.
These people have individually raised over $20,000 for The Jodi Lee
Foundation – an incredible feat. This year’s outstanding achievement came
from Sam Fischer, riding over 1,000kms from Canberra to Melbourne and
ELISSA O’DONOHUE raising $32,220.
EVENTS & ADMINISTRATION COORDINATOR
As well as organising our events and performing an administration function,
TODD BROWN
Elissa has taken responsibility for our social media platforms. She also
ALISTAIR CAVILL
coordinates the development and distribution of all of our promotional materials.
SCOT T ELVISH
SA M FISCHER
ROSEM ARY HOCKING
NICK LEE
ANDY AND SA M MCK AY
ANDREW POOLE
RICHARD TURNER

22. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 43 —
MEDICAL PROFESSIONALS PROFESSIONAL ADVISERS
We are proud to have the support of some of Adelaide’s most recognised The Jodi Lee Foundation relies on the professional advice provided by
colorectal specialists behind The Jodi Lee Foundation. We work closely with the following companies. Their services are provided pro bono, for
each of them to ensure that the information we provide is relevant, accurate which we are very grateful.
and current. Their assistance is provided on a voluntary basis.
AUDIT
MARCUS LOJSZCZYK,
DR ANDREW LUCK RE OUANO & TRISTAN SHAW
PRICEWATERHOUSECOOPERS
COLORECTAL SURGEON
LY E L L M C E W I N H O SP I TA L A N D P RE S I D E N T O F T H E CO L O REC TA L
SURGICAL SOCIETY OF AUSTRALIA & NEW ZEALAND
LEGAL
GARRY WINTER, CAMILLA MITTIGA
PROFESSOR GRAEME YOUNG
& DANIEL KILEY
PROFESSOR OF GLOBAL GASTROINTESTINAL HE ALTH
K E L LY & CO
FLINDERS UNIVERSITY
ACCOUNTING AND COMPANY SECRETARIAL SERVICES
MOYEZ JIWA
PROFESSOR OF HE ALTH INNOVATION AT
BEN L ATHLEAN, KYLIE OSBORNE
CURTIN UNIVERSITY OF TECHNOLOGY
& AGNES DOSTAN
C AVILL P OWER PRO DUC T S
DR TABITHA HEALEY
STRATEGIC BUSINESS ADVICE
NORTH ADELAIDE ONCOLOGY
JULIANNE PARKINSON
ERNST & YOUNG

23. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 45 —
OUR DIRECTORS
THE JODI LEE FOUNDATION IS GOVERNED BY A DR. ANDREW LUCK
CORPOR ATE TRUSTEE WHICH HAS FIVE DIRECTORS. THE
DIRECTORS MEET QUARTERLY AND ARE REPONSIBLE Andrew replaced Dr Jim Young as our medical consultant from May
FOR REVIEWING PROPOSALS FROM THE JODI LEE 2012. He brings to our Board a wealth of knowledge and passion for
FOUNDATION EXECUTIVE TEA M, CONDUCTING SAL ARY the early detection of bowel cancer through screening. Andrew is a
BENCHM ARKING AND MONITORING THE OVER ALL colorectal surgeon at the Lyell McEwin Hospital in Adelaide’s north. He
FINANCIAL PERFOR M ANCE OF THE FOUNDATION TO is the President of the Colorectal Surgical Society of Australia and
ENSURE ITS ONGOING SUSTAINABILIT Y. New Zealand and currently holds positions on the Training Board in
Colorectal Surgery (Australia and New Zealand) and the Federation of
Gastrointestinal Societies of Australia.
NICK LEE
Nick is Jodi’s husband. He and Jodi were together for 14 years and
have children, Jack and Arabella. He has 17 years experience in the
fast moving consumer goods industry and was a Director of Unilever CHRIS LEE
Australasia. He has worked in the United Kingdom, Asia and Australia.
Prior to The Jodi Lee Foundation, Nick personally raised over $50,000 After 25 years in private legal practice, Chris served as a judge of the
for cancer by participating in Tour Down Under cycling events and the Industrial Court of South Australia for 10 years and then as a judge
Gold Coast Marathon. of the District Court of South Australia for 15 years. Since retiring in
2006, he has served in the part time position of President of the Racing
Appeals Tribunal of South Australia. He resigned as a director of The
Jodi Lee Foundation in September 2012. Chris was Jodi’s father-in-law.
TIFFANY YOUNG
A friend of Jodi’s, Tiffany is dedicated to raising awareness about bowel
cancer and the importance of early detection for survival. Tiffany has a MARK BUTCHER
business degree and is a member of the Institute of Chartered Accountants
with over 15 years experience in tax advisory and compliance work for Mark was appointed as a director in September 2012, replacing Chris
large businesses. Tiffany worked for Deloitte for many years and more Lee. Mark is Chair of Ernst & Young’s SA Advisory Board and Deputy
recently consulted to listed and unlisted property funds. Chairman of Minter Ellison. He also an Executive Director at Penmarric
Capital, a boutique advisory business providing specialist solutions to
corporate and government clients. His commercial acumen and strategic
expertise will be invaluable to The Jodi Lee Foundation.
A L ISTA I R C AV I L L
Alistair is a friend of the Lee family and an active fundraiser for cancer
related initiatives. In June 2011, he competed in the Gobi March, a
250km foot race across China’s Gobi Desert, raising over $33,000
for The Jodi Lee Foundation. Alistair is the Managing Director of Cavill
Power Products Pty Ltd, the Caterpillar Dealer for South Australia.

24. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 47 —
EVENTS
THE PAST YEAR’S EVENTS WERE OUR PRIM ARY SOURCE
OF FUNDR AISING BUT ALSO PL AYED AN IMPORTANT
ROLE IN R AISING AWARENESS ABOUT BOWEL CANCER
AND THE PROFILE OF THE JODI LEE FOUNDATION. HALF
OF THE STORIES THAT APPEARED IN THE MEDIA ABOUT
THE FOUNDATION THIS YEAR WERE DIRECTLY REL ATED
TO RIDE FOR THE LIT TLE BL ACK DRESS. THE BOYS ARE
ALWAYS HAPPY TO THROW ON A LIT TLE BL ACK TUTU
FOR THE CA MER A.
In addition to Foundation events, we are thrilled to have a number
C I T Y T O B AY
of volunteers who don the t-shirt, tutu and tats (fake tatoos of course)
and run, hike and swim – sometimes all in the same event – and all Not all of our events involve extreme sport and cocktails! Last year, 30
in the name of bowel cancer. A special thanks to Tory Toogood, people (children included) participated in Adelaide’s City to Bay – easy
Anthony Hillier, Andrew Read, Ben Williams and Peter Grant for their when you know there’s a yummy breakfast waiting for you at the end. A
unwavering support. special thank you to Graham and Susie Hooper for manning the barbeque.
Every event encapsulates the vitality of The Jodi Lee Foundation. Our
events encourge exercise, health and wellbeing which we know is a
key component to reducing the risk of bowel cancer and other diseases.
BODY BAL ANCE OUTDOORS
On a sunny Sunday morning in October, Tim Jenner from Enjoy Fitness
kindly hosted Body Balance Outdoors – a pop-up mix of yoga, tai chi
WHY THE LITTLE BLACK DRESS? and pilates that builds flexibility and strength. Around 50 people had
fun at this energetic work-out in Richards Park, Magill.
Jodi loved a little black dress.
In 2009, her friends in Vietnam threw
a Little Black Dress Party to raise money
for her care. Since then, Little Black Dress
parties have been held in Adelaide, Sydney,
Melbourne, Brisbane, Singapore and
Ho Chi Minh. All our event participants
wear little black tutus in her honour and
the little black dress is fast becoming an
iconic symbol of The Jodi Lee Foundation.

25. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 49 —
NEW YORK M ARATHON
4 NOVEMBER 2011
THE TEAM:
BRENDAN SHARP
ANDREW MCK AY
VICTORIA TOOGOOD
BRIT T HETHERINGTON
DONNA HARDING
NATALIE BA ACK
KEN BASHA
M AT THEW BASSO
TODD BROW
ROBERT CA MERON
SCOT T ELVISH
TOM HEDDITCH
NICHOL AS HOCKING
ROSEM ARY HOCKING
NICHOL AS LEE
LEANNE M ARCH
SARA MORBEY
RAKESH SINHA
JA MES YOUNG
Our team included 21 runners this year … and yes they were wearing
little black tutus! This group of incredible friends of the Foundation
raised an astonishing $230,895, far surpassing our expectations.
Some, like Nick, were seasoned runners but for most it was their first
ever marathon.
Since New York, Tory Toogood has challenged herself to run seven
marathons across seven continents and also regularly blogs about
women’s health and The Jodi Lee Foundation. Britt Hetherington has
completed in two other marathons with more to come. Keep it up girls!

26. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 51 —
RIDE FOR THE LITTLE BLACK DRESS
CANBERR A TO MELBOURNE M ARCH 10TH – 16TH
THE TEAM:
NICK LEE
PAUL HOT TON
WAYNE HARDING
JUSTIN STEWART- R AT TR AY
M AT T Y HOPKINSON
SA M FISCHER
STEPHEN TILLEY
ROB JONES
ROBBIE DOL AN
RICHARD TURNER
PETER MCLUCAS
PETER GR ANT
PAUL GR ANT
MICHAEL LONG
LINCOLN HARRIS
JUSTIN HOT TON
JA MES READ
GED WALSH
ANDREW POOLE
A ARON M AYES
On Saturday 10th March, a team of 21 cyclists and four support crew
left Canberra in little black tutus bound for Melbourne. Dr Andrew
Leigh MP joined the team for an honorary lap around Parliament
House and at 10.30am ACT Chief Minister Katy Gallagher cut the
ribbon and officially sent them on their way.
Riders came from overseas and interstate to participate, with many
sticking a small picture of Jodi on their handlebars as a reminder of
why they were there. These special blokes raised over $183,000 to
support our initiatives.

27. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 53 —
The route covered over 1,000km and travelled through some of the most
spectacular and challenging terrain across New South Wales and Victoria
including the Snowy Mountains and a full day on Mount Buller. It finished
with a rip-roaring Little Black Dress Party in Melbourne on the final day.
The event was kindly captured by 50 Kaliber Films and can be seen on
our YouTube and Vimeo channels. This film has been invaluable in raising
awareness of bowel cancer – a big thank you to 50 Kaliber Films.
A special thank you goes to Andrew Poole for organising this incredible event
once again.
THE LIT TLE BL ACK DRESS PART Y
Over 200 people attended our annual Little Black Dress Party at St Mark’s
College in North Adelaide. Jazz band Seventh Day Miracles were fabulous
and a great night was had by all despite the ominous February weather.
As major sponsor, Art Equity hosted an exhibition of Australia’s emerging artists,
including big names such as Ping Chen, Morten Lassen and Jasper Knight.
Hamish McLachlan, Master of Ceremonies, kept guests on their toes all night
and almost $15,000 was raised through our silent auction which included:
A renovation package by ResourceCo
Men’s watch by James Thredgold Jeweller
Jasper Knight painting by Art Equity
AFL footy experience
Adelaide Fringe tickets.
Once again, we were treated to cocktails donated by Diageo, sparkling by
Bird in Hand and Mosquito Hill Wines and delicious canapés prepared by
Extreme Cuisine. Wines were kindly donated by Fox Gordon and Reschke.

28. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 55 —
REPORT FROM
THE DIRECTORS
OVER THE PAST YEAR, THE DIRECTORS FOCUSSED THEIR are comfortable that the remuneration paid is comparable to similar
AT TENTION ON THE FOLLOWING RESPONSIBILITIES: sized organisations and is commensurate with the value delivered to
the Foundation. Our management team and staff have delivered in
Reviewing the Foundation’s business strategy to ensure delivery of spades and are unquestionably committed to our cause.
our key objectives
We are pleased that Nick Lee has agreed to continue to devote his
Ensuring we have the right management team in place to deliver time and energy to the work of the Foundation for another year. His
the strategy firsthand experience with the devastating consequences of bowel
cancer and his determination to see a marked improvement in survival
Ensuring the effective investment of money entrusted to us rates make him the very best choice for the CEO position.
Ensuring transparency of our activities and performance to key Transparency is one of our core values and we place a great level
stakeholders of importance on ensuring we earn the trust and confidence of the
community through impeccable governance and transparent activity.
We are confident this report delivers information that supports our view
that the Foundation is delivering results and operating in a way that In the year ahead, we will focus on expanding the geographical base
will sustain its activities in the future. of our fundraising activities and soliciting greater corporate support for
our initiatives. The Foundation’s Corporate Bowel Screening Program
From a financial perspective we have had a remarkably successful
is successfully introducing screening to a larger number of people than
year. Income nearly doubled to $585,659 in a tough market for
would otherwise have been exposed to the test and we are working
fundraising. This has allowed the Foundation to expand its programs
hard on ways to improve participation rates. Positive tests are resulting
and deliver some outstanding results. Our activities will save more lives
in early action being taken by people to prevent the onset of bowel
as we gain momentum.
cancer which aligns with our mission.
We can only deliver these results with financial support and we will
On behalf of the Directors of The Jodi Lee Foundation, I thank all of
continue to muster greater levels of support in the year ahead. We were
our supporters for their contribution to our success. Bowel cancer is
thrilled to be awarded the Federal Government grant of $50,000 to
the second leading cause of cancer-related death in Australia despite
help us further promote the importance of bowel screening. This is a
being 90 per cent curable if detected early. The level of awareness
clear vote of confidence in our ability to engage with the community
surrounding bowel cancer in the community is unacceptably low, but
and spread our key message – the early detection of bowel cancer
will be improved with your help.
saves lives. We are particularly proud of this recognition and the
exposure this success has given bowel cancer screening in Australia.
Of course, our bowel cancer initiatives come at a cost. The Directors
are committed to ensuring each initiative is result-oriented and
delivered at a reasonable cost. A key component of our costs is staff
remuneration which is reviewed annually by an independent director
committee and supported by reports from external consultants. We ALISTAIR C AVILL
DIRECTOR

29. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 57 —
FINANCIAL STATEMENTS
STATEMENT OF INCOME
F O R T H E Y E A R E N D E D 3 0 J U N E 2 012
YEAR ENDED 11 MONTHS ENDED YEAR ENDED 11 MONTHS ENDED
NOTE 30 JUNE 2012 30 JUNE 2012 NOTE 30 JUNE 2012 30 JUNE 2012
($) ($) ($) ($)
COST OF INITIATIVES & FUNDRAISING
REVENUE
COMMUNITY AWARENESS 175,656 20,133
DONATIONS 530,659 298,020
CORPORATE BOWEL SCREENING PROGRAM 115,981 –
EVENT SPONSORSHIP 5,000 500
KNOW YOUR RISK 11,204 –
GOVERNMENT GRANTS 50,000 –
RESEARCH PROJECTS 32,329 –
OTHER INCOME – 240
FUNDRAISING EVENTS 149,224 87,449
INTEREST INCOME 7,393 2,613
TOTAL REVENUE 593,052 301,373 TOTAL COST OF INITIATIVES & FUNDRAISING 484,394 107,582
OPERATING COSTS
TOTAL OPERATING COSTS 4 75,062 19,631
33,596 174,160
SURPLUS FOR THE PERIOD
TAX EXPENSE – –
NET SURPLUS FOR THE PERIOD 33,596 174,160
T he st at ement of income should be read in conjunc t ion wit h t he accomp anying not es.

30. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 59 —
STATEMENT OF FINANCIAL POSITION
A S AT 3 0 J U N E 2 012
YEAR ENDED 11 MONTHS ENDED YEAR ENDED 11 MONTHS ENDED
30 JUNE 2012 30 JUNE 2012 30 JUNE 2012 30 JUNE 2012
($) ($) ($) ($)
ASSETS LIABILITIES
CURRENT ASSETS CURRENT LIABILITIES
CASH AND CASH EQUIVALENTS 144,386 175,013 CREDITORS AND ACCRUALS 45,409 10,000
RECEIVABLES 58,970 1,666 TOTAL 45,409 10,000
NON CURRENT LIABILITIES – –
PREPAYMENTS 1,200 –
TOTAL LIABILITIES 45,409 10,000
TOTAL 204,556 176,679
NET ASSETS
NON CURRENT ASSETS
207,756 174,160
FIXED ASSETS 5,834 –
EQUITY
INTANGIBLE ASSETS 42,775 7,481 ACCUMUL ATED FUNDS AT 30 JUNE 2011 174,160 –
TOTAL 48,609 7,481 NET SURPLUS FOR THE YEAR 33,596 174,160
TOTAL ASSETS 253,165 184,160 TOTAL EQUITY 207,756 174,160
T he st at ement of f inancial posit ion should be read in conjunc t ion wit h t he accomp anying not es.

31. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PA G E 61 —
NOTES TO THE FINANCIAL STATEMENTS This special purpose financial report has been prepared in accordance with
the requirements of the Collections for Charitable Purposes Act 1939 of South
Australia (the Act) and the Foundation’s Directors (the Directors). The Directors
F O R T H E Y E A R E N D E D 3 0 J U N E 2 012 have determined that the accounting policies adopted are appropriate to
meet the requirements of the Act and the Directors’ needs.
The financial report has been prepared in accordance with the Australian
Accounting Standards, other authoritative pronouncements of the Australian
Accounting Standards Board and Urgent Issues Group Interpretations to the
extent as described in the policies detailed in Note 1. In addition, only those
N O T E 1: disclosure requirements that the Directors deem necessary have been applied
from these standards pronouncements and interpretations.
SUMM ARY OF SIGNIFICANT
ACCOUNTING POLICIES The financial report has been prepared in Australian dollars under the
historical cost convention unless stated otherwise.
The Jodi Lee Foundation (the Foundation) is a trust established and maintained
for the primary purpose of being a charitable institution whose principal The accounting policies have been consistently applied throughout the period.
activity is to promote the prevention or control of diseases in human beings.
The Foundation was established by a deed of trust dated 10 August 2010 (the
deed) between its founder and Jodi Lee Foundation Pty Ltd, the Foundation’s
B) REVENUE RECOGNITION
trustee. Under this deed, the Foundation operated as a public ancillary
fund as defined by Australian Taxation Office (ATO) rules on deductible Revenue is recognised when the company is legally entitled to the income
gift recipients (DGRs). The Foundation operated under this structure until 31 and the amount can be quantified with reasonable accuracy. Revenues are
October 2011. recognised net of the amounts of goods and services tax (GST) payable to
the ATO.
The Directors’ determined that a public ancillary fund was not appropriate to
carry out the bowel cancer initiatives developed by the Foundation. Accordingly, Donations collected are recognised as revenue when the Foundation gains
a new trust deed was executed on 1 July 2011 (the amending deed) between control, economic benefits are probable and the amount of the donation
the Foundation’s founder and Jodi Lee Foundation Pty Ltd as trustee. can be measured reliably. Income is measured at the fair value of the
consideration received or receivable.
Under this amending deed, the Foundation ceased to operate as a public
ancillary fund and began to operate as a health promotion charity as defined No amounts are included in the financial statements for donations in kind.
by ATO rules on DGRs. The Foundation commenced operating as a health
promotion charity from 1 November 2011 being the date the ATO endorsed
the Foundation as a DGR under this amending deed.
The principal accounting policies adopted in the preparation of these C) EXPENDITURE
financial statements are set out below. These policies have been consistently
applied throughout the year presented, unless otherwise stated. All expenditure is accounted for on an accruals basis and has been classified
under headings that aggregate all costs related to the category. Where
costs cannot be directly attributed to a particular category they have been
allocated to activities on a basis consistent with use of the resources.
A) BASIS OF PREPARATION OF FINANCIAL REPORT Fundraising expenses are those incurred in seeking voluntary contributions by
donation and do not include costs of disseminating information relating to the
In the Directors’ opinion, The Jodi Lee Foundation is not a reporting entity activities of the Foundation.
because there are no users dependent on general purpose financial reports.
Operating expenses are those incurred in connection with administration of
the Foundation and compliance with constitutional and statutory requirements.

32. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 63 —
D) TA X ATION G) FIXED ASSETS
INCOME TA X Fixed assets are stated at historical cost less depreciation. Historical cost
includes expenditure that is directly attributable to the acquisition of the items.
The Foundation is a charitable institution for the purposes of Australian taxation Subsequent costs are included in the asset’s carrying amount or recognised as
legislation and is therefore exempt from income tax. This exemption has been a separate asset, as appropriate, only when it is probable that future economic
confirmed by the ATO. The Foundation holds deductible gift recipient status. benefits associated with the item will flow to the Foundation and the cost of the
item can be measured reliably.
All other repairs and maintenance are charged to the income statement during
GOODS AND SERVICES TA X (GST ) the reporting period in which they are incurred.
Revenues, expenses and assets are recognised net of GST except where the Depreciation on fixed assets is calculated using the straight-line method to
amount of GST incurred is not recoverable from the ATO, in which case it allocate their cost over their estimated useful lives.
is recognised as part of the cost of acquisition of an asset or as part of an
item of expense. The assets’ residual values and useful lives are reviewed, and adjusted if
appropriate, at each reporting date.
Receivables and payables are recognised inclusive of GST.
An asset’s carrying amount is written down immediately to its recoverable amount
The net amount of GST recoverable from or payable to the ATO is included if the asset’s carrying amount is greater than its estimated recoverable amount.
as part of receivables or payables.
H) INTANGIBLE ASSETS
E ) C ASH A N D C ASH EQ U IVA LENT S
Website development - Costs incurred in developing products or systems and
Cash and cash equivalents in the balance sheet comprise cash at bank and in costs incurred in acquiring software and licenses that will contribute to future
hand and short-term deposits with an original maturity of three months or less. period financial benefits through revenue generation or cost reduction are
capitalised as intangible assets. Costs capitalised include external direct costs
of materials and consulting services on time spent to develop the website.
Amortisation is calculated on a straight-line basis over four years.
F) RECEVIABLES
An asset’s carrying amount is written down immediately to its recoverable amount
if the asset’s carrying amount is greater than its estimated recoverable amount.
Receivables are recognised initially at fair value and subsequently measured at
amortised cost using the effective interest method, less provision for impairment.
Trade receivables are generally due for settlement within 30 days.
Collectability of trade receivables is reviewed on an ongoing basis. I) CREDITORS AND ACCRUALS
Receivables known to be uncollectible are written off by reducing the
carrying amount directly. These amounts represent liabilities for goods and services provided to the
Foundation prior to the end of financial year which are unpaid. The amounts
are unsecured and are usually paid within 30 days of recognition.

33. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 65 —
J) C APITAL STRUC TURE NOTE 3:
The Jodi Lee Foundation Pty Limited is a health promotion charity limited
by guarantee.
KEY MANAGEMENT PERSONNEL DISCLOSURE
Key management personnel of the Foundation are:
K) COMPARATIVE FINANCIAL INFORM ATION
NICHOL AS LEE
Comparative information disclosed in these financial statements is for the
FOUNDER & CEO
11 months ended 30 June 2011 (10 August 2010 to 30 June 2011).
TIFFANY YOUNG
During the year, the Directors noted an error in relation to amounts incorrectly
DIREC TOR, COM MUNIC ATIONS & FINANCE
capitalised as intangible assets as at 30 June 2011. This has been corrected
in the comparative balances of these financial statements. This adjustment
decreased the net surplus, intangible assets and net assets previously reported
as at 30 June 2011 by $1,022. It also increased expenses for the period A) KEY M ANAGEMENT PERSONNEL COMPENSATION
ended 30 June 2011 by $1,022. The item had no impact on cash flows.
YEAR ENDED 11 MONTHS ENDED
30 JUNE 2012 30 JUNE 2012
($) ($)
NOTE 2:
KEY MANAGEMENT PERSONNEL COMPENSATION 210,461 32,850
CRITIC AL ACCOUNTING ESTIM ATES
The preparation of financial statements requires the use of certain critical Both key management personnel members were compensated during the year
accounting estimates. It also requires management to exercise its judgment ended 30 June 2012 (only one member of key management personnel was
in applying the Foundation’s policies. For the year ended 30 June 2012, the compensated from 1 March 2011 to 30 June 2011).
Directors are not aware of any areas involving a higher degree of judgment
or complexity, or areas where assumptions and estimates significant to the
financial statements.
B) TRANSACTIONS WITH
KEY MANAGEMENT PERSONNEL
There were no transactions or outstanding balances relating to key management
personnel during the year ended 30 June 2012 (or 11 months ended 30 June 2011).

34. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 67 —
NOTE 4: NOTE 4(A):
OPERATING COSTS SAL ARY AT TRIBUTABLE TO
INITIATIVES AND OPER ATING COSTS
Net surplus for the year includes the following operating costs:
Total salaries have been allocated according to function as follows:
YEAR ENDED 11 MONTHS ENDED YEAR ENDED 11 MONTHS ENDED
NOTE 30 JUNE 2012 30 JUNE 2012 NOTE 30 JUNE 2012 30 JUNE 2012
($) ($) ($) ($)
OPERATING COSTS OPERATING COSTS
ACCOUNTING SERVICES 1,505 – SAL ARY ATTRIBUTABLE TO INITIATIVES 193,848 18,650
ASIC FEE 227 – SAL ARY ATTRIBUTABLE TO OPERATING COSTS 46,736 14,200
BANK FEES 15 – TOTAL SALARY 240,584 32,850
CONSULTANTS FEES – 1,480
DEPRECIATION 8,196 – NOTE 5:
INSURANCE 1,704 450
SUBSEQUENT EVENTS
The Directors have determined there have been no significant events subsequent to year end.
POSTAGE AND COURIERS 481 176
RENT 6,000 –
REPAIRS 635 –
SAL ARY ATTRIBUTABLE TO OPERATING COSTS 4A 46,736 14,200
SOFTWARE AND LICENCES 1,771 –
PRINTING AND STATIONERY 3,332 451
SUBSCRIPTIONS 671 71
TELEPHONE AND INTERNET ACCESS 3,789 2,803
TOTAL 75,062 19,631

35. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 69 —
STATEMENT BY THE DIREC TORS
F O R T H E Y E A R E N D E D 3 0 J U N E 2 012
As stated in Note 1(a) to the financial report, the Directors have determined
that the Foundation is not a reporting entity because there are no users
dependent on general purpose financial reports. This is a special purpose
financial report that has been prepared to meet the requirements of the
Collections for Charitable Purposes Act 1939 of South Australia and the
Foundation’s Board of Directors.
The Directors declare that the financial report and accompanying notes comply
with applicable Australian Accounting Standards, to the extent as described in
the policies described in Note 1 to the financial report and present fairly the
Foundation’s statement of comprehensive income for the year ending 30 June
2012 and statement of financial position as at 30 June 2012.
I N T H E O P I N I O N O F T H E D I R E C TO RS:
a) The financial report and the notes are in accordance with accounting
policies described in Note 1 to the financial report and the provisions of
the Collections for Charitable Purposes Act 1939 of South Australia
b) There are reasonable grounds to believe that the Foundation will be able
to pay its debts as and when they become due and payable.
TIFFANY YOUNG
DIRECTOR, COMMUNICATIONS & FINANCE
5 SEPTEMBER 2012

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37. — T H E J O D I L E E F O U N D A T I O N 2 012 A N N U A L R E V I E W — — PAGE 73 —
CONTACTS THANK YOU
50 KALIBER FILMS GEOFF WILLIAMS PAUL HOTTON
A ARON MAYES GERARD WALSH PETER FOUBISTER
ADAM BAL ARIN GINNY CONDRA PETER GRANT
AHRENS ENGINEERING PTY LTD GREG BOND PETER MCLUCAS
ANDREW CASE HAMISH MCL ACHL AN POWERADE
ANDREW PENN ISIS PRICEWATERHOUSECOOPERS
NICK LEE ANDREW POOLE JACK GALE QUENTIN & POS THOMSON
FOUNDER & CEO ANDY AND SAM MCKAY JAKE PHILLIPS RACERS TOOLBOX
ANNETTE COLEMAN JAMES READ RAKESH SINHA
ANNA VINCENT JAMES THREDGOLD JEWELLER RESCHKE
ANTHONY HILLIER JAMES YOUNG RESOURCECO
ART EQUITY JAMSHOP REXONA
BEACH ENERGY LIMITED JOBFIT HEALTH GROUP RICHARD TURNER
BEC SMITH JODY O’HALLORAN ROB CAMERON
BEN WILLIAMS JOHN & LIBBY FAIRFAX ROB DOL AN
BIRD IN HAND JOHN SINGLETON ROB JONES
BOTANIC HOMES JUSTIN HOTTON SAM FISCHER
BRENDAN SHARP JUSTIN STEWART-RATTRAY SARA MORBEY
BRITT HETHERINGTON KATE MACOBOY SARAH WATSON
BUD HOCKING KATIE INGLIS SCOTT ELVISH
CANCER COUNCIL SA KELLY & CO SHOWPONY ADVERTISING
TIFFANY YOUNG CANCER VOICES SA KEN BASHA STACEY ORROCK
COMMUNICATIONS & FINANCE CAROL L AW KINGS CARS STEVE THURLBY
CAVILL POWER PRODUCTS L ACHY & ANGEL A GIBSON STEVE TILLEY
CENTRAL AUDIO VISUAL LEANNE MARCH ST MARK’S COLLEGE
CENTURY YUASA BATTERIES LINCOLN HARRIS STREETS
(08) 8343 7222 COLLIERS INTERNATIONAL (SA) LION NATHAN SUZIE HOSKING
COMMUNIKATE ET AL MACQUARIE GROUP THE AFL
CSIRO MARISSA PACKER THE GUT FOUNDATION
DANIELLE PEEBLES MARK FOOTER THE PEGGY CHARITABLE TRUST
PO BOX 1216
DAVID & JENNY GREENSL ADE MATT HOPKINSON THE SOCIAL PR CONSULTANCY
KENSINGTON GARDENS
DIAGEO AUSTRALIA MATTHEW GAETANO BASSO TIFFANY BOND
SA 5068 MELISSA GOLDEN TINA CRAWFORD
DONNA HARDING
ENJOY FITNESS MICHAEL LONG TODD BROWN
ENOKI DESIGNS MICHELLE SNAPE TOM HEDDITCH
ENTERIX PTY LTD MOSQUITO HILL WINES TORY TOOGOOD
JODILEEFOUNDATION.ORG.AU
EOD FOOD NATALIE BA ACK VIETNAM BIKE TOURS
ERICA FITCH NICK HOCKING VISY
ERNST & YOUNG NORTH ADEL AIDE CYCLES WAYNE HARDING
EXTREME CUISINE GRAHAM HOOPER WESTPAC BANKING GROUP
F2P SPORTSWARE SUSIE HOOPER WPM CONSULTING
FERNANDO JARMILLO O’CONNELL ST GENERAL XBOX 360
FOX GORDON PATRICK LOORAM
GATE UNIQUES PAUL GRANT

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