2. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Newspaper
Date, edition
website
and price
Eye catching Inviting
newspaper advertisement
title
Free inside magazine
gaining interest Inside stories
and image
Popular sports
Big eye catching stories
image for story included
Bold short snappy
Summery of inside heading for main story
the paper
3. Bold first
Advertisement
heading
for cheap
holidays Informal word
‘thug’ to cater for
audience
Free magazine
for the ‘Local’
popular sport relating to
‘football’ audience
Weather
Small sport insight
insight
leading to Insight to
back page content of paper
4.
5.
6. Design and layout/house style my newspaper followed:
Heading Advertisement
top left under
heading
Inside
Large
story strip
image left
down the
hand side
side
of page
7. Imagery
Eye contact
Image of an
arson crime
Portrait of graffiti
Popular magazine
included
8. How effective is the combination of your main product
and ancillary texts?
Ancillary 1:
Finished Billboard: Billboard Example:
9. Ancillary 2:
Finished Radio Advert: Radio Advert Example:
http://www.youtube.com/watch
?v=jcYY6hjjJ5g&feature=player
_embedded
10. What have you learned from your audience feedback?
Feedback for market research:
12. How did you use media technologies in the construction and research, planning and
evaluation stages?
Editor's Notes
This is my final front cover of my newspaper. I have used features from other local newspaper to help create my own effective local tabloid newspaper.
This is my final inside page of my local newspaper. I researched other newspaper inside pages and got inspiration to create a successful inside newspaper with the different features and methods to finish my final product.
As you can see I have found a local newspaper cover to help me create my own newspaper. This has inspired me throughout the making of my own and highlighted the similarities between them both. I have done this to show how much of an impact this type and style of newspaper had when creating and choosing the genre in stories, house style, design, text and images. Both headings are on the top left hand side of the newspaper and therefore are clear to see and very noticeable. This would be due to people seeing the left hand side of the page first. They are both bold and in similar fonts. I have chosen to follow the conventions of this as it stands out on the white background and allows the audience to acknowledge the newspaper title. I have also included the edition status on the right hand side with the date to allow readers an up to date insight of local news.Both newspaper also include an advertisement for a magazine inside the newspaper. I have chosen to include a music magazine into my newspaper. This is because it targets my audience specifically as its for local people of all ages therefore taking into consideration a wide target audience.The image on both newspaper are almost central therefore creating attraction to the main story. They both give visual insights to the text underneath them.Both of the main headings are bold and stand out at the bottom of the page. They are short and snappy and follow conventions of a tabloid newspaper.Smaller images and stories are placed down the right hand side of the newspaper which encourages the audience to read further into the newspaper.
Here as you can see, I have found inspiration from the sun tabloid newspaper. Although this is not a local newspaper the conventions followed will be used in my own paper as I am creating a tabloid, not broadsheet.Both headings on these inside pages are at the top and are in bold. This makes them stand out and title the page. Both are also written informally as they add colloquial tones. ‘Thugs’ and ‘silly’ both adopt a laid back feel therefore targeting the target audience for my ‘local’ newspaper.Both inside pages include sub headings with smaller stories. This adds variety to each page and therefore the audience can read whichever they choose. I have included stories mainly about crime. This is due to the fact when taking out my questionnaires at the beginning of planning my newspaper, this genre seemed to be the favourite therefore to add interest I have included this throughout.Both newspaper include advertisements. This is so that every page an audience member is on they are being offered great deals. This intrigues them to read more. I have placed mine down the left hand side column. I have also used a small tag line ‘free mag’. This once again is very informal with the abbreviation of magazine and also grabs the attention of readers with it being ‘free’. The other newspaper also uses the word ‘free’ and therefore I have used this convention effectively in my own.The double page spread newspaper has included an insight to a programme on the bottom of the page including images and small write ups about the people. To include a variety of features I have included the weather forecast for the week commencing. This provides information for the readers that is important.
Here are the images that I used through my newspaper.The first Image of the man has great features. This is because he has direct eye contact with the camera and therefore makes eye contact with the readers. This personalises the story when reading it and grabs attention of the viewers. The second one I used on the front page was the landscape of a boarded up building. I chose to use this as it shows the exact devastation of the crime being discussed in the story bellow it. The magazine here is what I used for the advertisement on the front cover. I chose this as the model has direct eye contact once again and the colour of the magazine matches the colour and house style of my newspaper. I added 2 pages of this magazine to advertise ad it gives more insight of what's inside the newspaper. This magazine is my own that I created in my first year of media in college therefore I have not copyrighted any image and this shows off my skills in creating newspapers and magazines.
Here is my finished Billboard on the left. The one on the right shows an example that I looked at before creating my own billboard.Making my final billboard included researching existing successful billboards so that I could create one that followed conventions and that met the purpose.I researched many billboards and concluded that all were made in very different styles. Some had plain backgrounds with images included and others were one big image with text throughout them. After researching billboards, images and text styles I decided to start creating my drafts. This was something I enjoyed as it allowed me to try different things and designs. I found that I preferred to use the full images on the billboard page. This is because I found it very effective and not many were made in this way. It also allowed me to fill up the billboard without it looking like it had too much empty space and gaps.I chose to use a spread of Manchester as the background. This was very appropriate because the newspaper is advertising local news in and around Manchester. This personalises the newspaper to all those living in the area. I obviously included the title of my newspaper and chose to add this in the lighter area of the image which was on the sky in the top left hand corner. The black text stands out on the lighter background therefore the image does not distract the audience.I then added tag lines at the bottom of the billboard in the darker area. I had to put the text in white as they would stand out better on the darker background. I had to research successful tag lines that attracted the audience. The key word I used was ‘local’ and therefore I repeated it.
Here is my final radio advert on the left hand side of the page. The right hand side is another media coursework piece I found off YouTube. Before creating my own radio advert I had to research existing ones and see how they ere structured. I did this on YouTube by finding other coursework pieces that had been made by other people. I chose to look at 3 different ones so that I could decide which one I would follow the conventions of. I had to script the radio advert. This was very easy as I listen to radio adverts everyday in the car therefore find it easy to determine what should be said. I chose to make my advert informal and add colloquial lexis such as ‘mate’. This is so that it would target my intended audience, ‘local’ people. As being a local person myself I could determine what to say and how to approach the advert as I just thought of something I wouldn't mind hearing.After scripting the radio advert I had to get two people to speak for me. I had to get 2 people as I made my advert a conversation. This once again added an informal tone. My speakers were both male and had the local accent of Manchester therefore personalised the advert even more. I also then had to pick a jingle for the background of the advert. This was very hard as finding the correct one took time and research. I chose a laid back ‘chilled’ jingle to be softly played in the background. This is so the speakers were not over powered by loud heavy music.
After handing out 5 questionnaires with 4 different questions on I got feedback of my final products. I have added a scanned image of one of the feedback forms that I got given. This generally outlines what the other 4 had said.The first question was: Does my product follow conventions of other local newspapers? Why?The second was:Are you interested by my chosen articles in my newspaper? Is my genre of crime effective and appropriate for a local newspaper?The third was:How well have I used media technologies to advantage my final products? Manipulating imagesDesign and layoutThe fourth was: Is there anything on my final products that could have been changed or made differently?
Blogger:Blogger is a website based portfolio that allows you to add up to date work. I had to use blogger throughout the whole entire project of making my newspaper and ancillary tasks. This is because I had to upload my progression of tasks on to it. This allowed me to keep track of my work and show the stages of making my newspaper such as different drafts. This made my work very organised as i could number pieces of work into different sections such as planning, construction and final product. I was also able to go back to pieces of work that needed to be up dated. This made sure all my work was complete. My tutor could also access my blog account and therefore see my progression of work online. This allowed him to give me feedback throughout my tasks and therefore I could improve my work. It also allowed my tutor to see if I was ahead of behind in outstanding tasks.By adding all my work on Blogger I could gain an organised profile of documents that then could be marked at the end when I had completed all my work.YouTube:I used YouTube throughout my project in many areas. Firstly it was used for researching different radio adverts. This was very helpful as it allowed me to see other adverts that had been uploaded so I could gain an understanding of what I needed to include on my own. By using YouTube is allowed me to search anything I wanted without there being any dead ends. Slides hare:I used slide share to add presentations to my blog. I had to add a presentation of initial research at the start of my blog and I will be adding this presentation through slide share too. This was very easy to do and helps me show a variety of different ways that I could show and supply information and research onto my blog.Camera: I used a camera to take images that I have included on my newspaper. This was very important as I could capture the image I wanted.Photoshop: Photoshop is a programme that allows you to create and edit documents. Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. Throughout Photoshop I used many different tools. I had to edit different images, position text and create headings with the correct fonts and colours. To edit images I had to use different tools. I cropped images and made them bigger and smaller. I added plenty of text to my newspaper using the ‘T’ tool. I used different fonts so that it would ad a variety. It was very easy to add text and modify it as all the tools needed were at hand. Photoshop also allowed me to use tools that I hadn't used before. My skills were improved and therefore my products came out better than expected. Photoshop allows you to make drafts and nothing can not be un done. I made lots of drafts and each time my skills improved therefore my final outcomes were better.Premiere: I used Premiere to add and modify my radio advert. Here I added the voice clip from the voice recorder and changed the sound volumes and cut different bits that I did not want to include into the final recording. With this programme I also added the jingle and overplayed this to the recording. I then change the volumes so that they both balanced out well.As my skills improved on this software I was able to add different effects to the sound. I made the ending of the advert fade out instead of suddenly stopping. This made the radio advert more effective. I therefore made the radio advert fade in. This is because I found that the voice recording was quieter in these areas therefore the sound was too loud, By making them fade in and out it added a softer tone and it flowed.I then added a visual to the audio of my name and the name of the newspaper. This is so that it would be ready to upload onto YouTube like the other coursework pieces I had researched.Word Document: I used word to create documents or write ups that I uploaded onto my blog.Voice Recorder: The voice recorder was used when recording my radio advert. This was very easy to use and allowed me to carry on if the speakers made mistakes. I uploaded this recording through a USB wire and then put it onto the Premier programme.
