The document summarizes the results of a questionnaire given to 50 people about their music preferences, lifestyle, and demographic information. Most respondents were male, between 18-20 years old, enjoyed drum and bass music, preferred to "play and enjoy life now." 20 respondents identified as being part of the target C1 social group of clerical workers. When shown example music videos, 15 felt the characters and ideas represented themselves and agreed the target audience was fairly represented in a non-stereotypical way.

1. Questionnaire Answers

3. Question 1.) Male or Female? Males = 40 Females = 10

4. Question 2.) How Old Are You? 10 to 15 = 0 16 to 17 = 8 18 to 20 =37 21+ = 5 This question showed me that 5 people out of the total I asked are already not part of my target audience.

5. Question 3.) Do you like drum and bass genre as a broad genre? Certain parts = 1No, hate it = 3Yes, love it = 28Other = 14

6. Question 4.) Which quote would you most agree with? ‘Keep things the way they are’ = 1‘have something now, pay later’= 5‘to play, or enjoy life now’= 25‘to be something later’= 1'To have, to be, to play‘= 10 As my target audience are Hedonists and the hedonists view is “to play, or enjoy life now”

7. Question 5.) Out of the Groups Below which 1 would you place yourself within, or your overall family etc? This shows that only 20 out of the now 25 asked are my possible target audience as they are part of the C1 group which is “supervisory, clerical, junior administrative or professional Higher managerial, administrative or professional = 1Intermediate managerial, administrative and professional = 1Supervisory, clerical, junior administrative or professional = 20Skilled manual worker = 3Semi and unskilled manual worker = 0State pensioner, widow, lowest grade worker. = 0

8. Question 6.) What is your thought on drugs?

9. Question 7.) What is a typical Saturday Night for yourself? Going down the Pub with mates = 2Staying in watching X factor etc = 1Doing Work = 0Sleeping = 2Attending an event = 5Going out and “partying”? = 10

10. I now showed the remaining 15 (which I believed were my target audience) and showed them the videos which we felt were going to be like our own music video, such as Pieces by Plan B and Chase And Status. We also gave them an outline of our idea. Q.2 Do you feel the character within the video and our idea reminded you of yourself in any way? Q.1 Do you like the video? Q. 3 Do you feel that the target audience was represented fairly within the video or was a stereotypical view of the target audience?