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rhetoric
identification
what is rhetoric?
not just for
liars
anymore!
old school
Aristotle: Rhetoric is the art of
finding the available means of
persuasion in a situation.
rhetoric = persuasion
“new rhetoric”
rhetoric = identification
Kenneth Burke:
• “Identification ranges from the politician who,
addressing an audience of farmers, says, ‘I was a farm
boy myself,’ through the mysteries of social status, to the
mystic’s devout identification with the source of all
being.”
• ”One need not scrutinize the concept of ‘identification’
very sharply to see, implied in it at every turn, its ironic
counterpart: division. Rhetoric is concerned with the
state of Babel after the Fall.”
what are some means
by which identifications
are formed?
identification can have
powerful (even deadly) effects
identity = gist
• given attributes (genetics,
family, etc.)
• readymade attributes
(prefabricated)
*Ramage, pp 42-45
“readymade”:
already-existing cultural object,
text, or persona, used to signal
identification with a group
some “readymades”
example of a readymade
object + text
In-class exercise:
what readymades are associated
with three groups with which you
identify?
Group Readymade Objects Readymade Texts
Group 1
Group 2
Group 3…(etc)

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Rhetoric and Identification

Editor's Notes

  1. beginning of class writing prompt: name all the groups that you identify with.