This document discusses the concept of rhetoric and identification. It provides definitions and perspectives from Aristotle and Kenneth Burke. Aristotle defined rhetoric as the art of finding means of persuasion. Burke viewed rhetoric as identification, noting that identification can range from a politician identifying with voters to mystic identification with all beings, but that identification also implies division. The document asks what means form identifications and examines how identification can have powerful or deadly effects. It introduces the concept of "readymades," or prefabricated cultural objects and texts used to signal identification with a group. An exercise is provided to identify readymades associated with different groups.