Easy SEO in WordPress - WordCamp Houston 2010

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Easy SEO in WordPress covers 4 main plugins: All-in-one SEO, XML Sitemaps, Google Analytics for WP, and Redirection. It was originally given by John-Michael Oswalt (JMO) at WordCamp Houston 2010.

Technology

Easy SEO in WordPress
John-Michael Oswalt (JMO)
WordCamp Houston
08-07-2010

30 seconds about JMO
SEO experience at Schipul
for 18 months

Blogging on WordPress
since 2007

Overseen SEO conﬁg on
dozens of WP sites

SEO Basics

Title, meta, and URL

Page content and special elements

Link backs

WordPress Basics
Theme code
Categories and tags
Permalinks
Privacy Settings
RSS

4 Easy Plugins + More

2 alternative plugins

SEO themes

Outside services

#1 All-in-One SEO
Manage title tags with variables
Control indexing
Auto description
Webmaster tools
Alternative: Headspace2

#2 XML Sitemaps

Set priorities

Generate the sitemap

Simple submit to SEs

#3 Google Analytics for WP
New asynchronous code (better)
Blocks / ﬁlters logged-in visitors
Track outgoing links, downloads
E-commerce integration
Alternative: Google Analyticator

#4 Redirection

301 and 302 redirects
Detect 404 errors
Auto create and regex
Perfect for moving to WP

Themes & Services

Scribe - scribeseo.com

Check theme structure

Genesis theme

http://www.studiopress.com/themes/genesis

Thanks!
John-Michael Oswalt

@jmoswalt

http://jmo.me

Wordcamp 2010
Houston Texas

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