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Actionable Web Analytics - SchipulCon 09

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If all you look at is Visits and Pageviews you may be missing the point. This presentation explores useful metrics like Bounce Rate and time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.

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Actionable Web Analytics - SchipulCon 09

  1. 1. WEB ANALYTICS Insights into numbers is exciting!
  2. 2. JOHN-MICHAEL OSWALT (JMO) <ul><li>Search Engine Marketing Team – Google Analytics Certified </li></ul>
  3. 3. Web Analytics <ul><li>Track visitor actions </li></ul><ul><li>Discover patterns and trends </li></ul><ul><li>Make positive changes </li></ul>
  4. 4. Basic Metrics
  5. 5. Actionable Metrics
  6. 6. <ul><li>Location </li></ul><ul><li>New / Returning </li></ul><ul><li>Loyalty </li></ul><ul><li>Tech Details </li></ul>Visitor Tracking
  7. 7. Traffic Sources <ul><li>Last 30 Days </li></ul><ul><li>Last 365 Days </li></ul>
  8. 8. Search Engine Keywords
  9. 9. Referring Sites
  10. 10. Top Content
  11. 11. Top Landing Pages
  12. 12. Event Tracking
  13. 13. Goals (Google Analytics)
  14. 14. Insights http://www.google.com/insights/search/
  15. 15. Regional Interest
  16. 16. Specific Terms
  17. 17. WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog

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