Operationalising gdpr compliance with data management

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The race is on for GDPR compliance, and now it is time to get hands-on with personal data. Survey highlight that the toughest operational challenges for compliance are related to Data management This presentation shares use cases and concrete experiences on how companies are : - Applying Metadata and Master Data Management to track, reconcile, control and trace personal data - Establishing compliant consent mechanisms - Enacting a privacy control center for the data subject access rights, data portability and rights to be forgotten.

Technology

OPERATIONALISING
GDPR COMPLIANCE WITH
DATA MANAGEMENT
Jean-Michel Franco
Data Innovation Summit 2018, 22/03/2018

2
DATA IS THE NEW OIL… BEWARE OF THE OIL SPILL
Personalization can deliver 5 to 8
times ROI on marketing spend
and lift sales by 10% +
*Mc Kinsey Research: Big Data, Analytics, and the Future of Marketing & Sales
BREAKING NEWS
Last year’s privacy fines would
be 79 times higher under GDPR
and Data Flaws
It’s Time to Build the System of Trust
Equifax breach exposed
data for 143M consumers
Need to maintain balance between
privacy and national interest, says
Supreme Court on Aadhaar

3
GLOBAL DATA PRIVACY:
THE STAKES ARE HIGH
• Rapidly changing regulations
• Multiple subject areas
• Data Privacy meets Big Data
• Jurisdictions everywhere
NORAM: CASL (Canada), HIPAA, GLBA (USA)…
EMEA: GDPR (EU), PoPI (South Africa)…
APAC: APP (Australia), NZ-IPP (New Zealand),
PDPA (Singapore), PIPA (South Korea)…
Source: Sirius Decision

4
GDPR is a Data Management Challenge
TOP 3 Challenges
CONSENT
Won’t be able
to automate
access request
DATA SUBJECT
ACCESS RIGHT
See it as the
toughest
aspect
RIGHT TO BE
FORGOTTEN
3 2 1
90% 89% 71%
Don’t believe
their consent
data is accurate

5
WHAT’S INVOLVED?
√
• Foster accountability
• Make personal data
available for data subjects
• Reconcile your data
• Capture and track personal data
√
√
√
√ √
√
• Enforce compliance
Customers
Employees
Visitors
Users
Suppliers

6
DATA
SUBJECT
360°
DATA
MAPPING
DATA
PROTEC-
TION
DATA
STEWARD
SHIP
DATA
SERVICES
ENACTING THE 5
PILLARS FOR DATA
PRIVACY
COMPLIANCE

7
BANKING USE CASE
Delivering precision scoring
for consumer credit
CAPTURING 10TB OF
CUSTOMER DATA EACH
WITH CONSENT
• Leading consumer credit provider in
Europe
• Multi channel operations in 19
countries
• Speed-up online credit simulation
and issuance
• Delivering customer data as a
service to employees, agencies and
call centers
• Managing Clickstreams for best
offers
• Leveraging Social networks with
Social sign-on

8
MAPPING PERSONAL
DATA ALL ALONG THE
CUSTOMER JOURNEY
TRANSPORTATION USE CASE
Protecting customer privacy
in the age of hyper
personalization
• Realtime personalization across
customer journeys
• 90M customers, including 27M in
loyalty program
• 1B+ e-mails delivered per year
• Capture, reconcile and remediate
personal data at scale
• Minimize personal data through
anonymization
• Track & trace personal data
footprints across information chain

9
CHARITIES USE CASE
Combatting donor fatigue
with consent management
• Automate data quality & protection
controls across 50 data streams
• Reinforce consent management
across channels
• Reduce the cost and time of manual
intervention through workflows
• Manage the feedback loop for
attrition and finer grained targeting
• Delivers health, nutrition, education,
protection .for millions children
across the world
• Struggling for funding issues,
compliance and transparency
• Need for speed and efficiency for
emergency campaign
TALKING TOTAL CONTROL
OVER PERSONAL
DATA FLOWS

10
• Research data for automotive
• 70M individuals
• 80 Employees
Data experts : 25
IT professionals : 30
$
Trust &
Insight
Capture
Cleanse
Activate
Enrich
Comply
ACCELERATING THE
INFORMATION SUPPLY
CHAIN THROUGH COLLABORATION
DATA BROKERING USE CASE
Collaborating for perfect data

11
RIGHTS OF THE DATA SUBJECTS
Creating the privacy control center for the data subject
Rights of Access
Consent Management
Data Portability
Rights to be Forgotten

12
Wrap-Up
01 Data Privacy is a big thing
02 Move away from paper works, build
the system of trust
03 A Step up in your Data Governance
and Customer Intimacy Programs

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1. OPERATIONALISING GDPR COMPLIANCE WITH DATA MANAGEMENT Jean-Michel Franco Data Innovation Summit 2018, 22/03/2018

2. 2 DATA IS THE NEW OIL… BEWARE OF THE OIL SPILL Personalization can deliver 5 to 8 times ROI on marketing spend and lift sales by 10% + *Mc Kinsey Research: Big Data, Analytics, and the Future of Marketing & Sales BREAKING NEWS Last year’s privacy fines would be 79 times higher under GDPR and Data Flaws It’s Time to Build the System of Trust Equifax breach exposed data for 143M consumers Need to maintain balance between privacy and national interest, says Supreme Court on Aadhaar

3. 3 GLOBAL DATA PRIVACY: THE STAKES ARE HIGH • Rapidly changing regulations • Multiple subject areas • Data Privacy meets Big Data • Jurisdictions everywhere NORAM: CASL (Canada), HIPAA, GLBA (USA)… EMEA: GDPR (EU), PoPI (South Africa)… APAC: APP (Australia), NZ-IPP (New Zealand), PDPA (Singapore), PIPA (South Korea)… Source: Sirius Decision

4. 4 GDPR is a Data Management Challenge TOP 3 Challenges CONSENT Won’t be able to automate access request DATA SUBJECT ACCESS RIGHT See it as the toughest aspect RIGHT TO BE FORGOTTEN 3 2 1 90% 89% 71% Don’t believe their consent data is accurate

5. 5 WHAT’S INVOLVED? √ • Foster accountability • Make personal data available for data subjects • Reconcile your data • Capture and track personal data √ √ √ √ √ √ • Enforce compliance Customers Employees Visitors Users Suppliers

6. 6 DATA SUBJECT 360° DATA MAPPING DATA PROTEC- TION DATA STEWARD SHIP DATA SERVICES ENACTING THE 5 PILLARS FOR DATA PRIVACY COMPLIANCE

7. 7 BANKING USE CASE Delivering precision scoring for consumer credit CAPTURING 10TB OF CUSTOMER DATA EACH WITH CONSENT • Leading consumer credit provider in Europe • Multi channel operations in 19 countries • Speed-up online credit simulation and issuance • Delivering customer data as a service to employees, agencies and call centers • Managing Clickstreams for best offers • Leveraging Social networks with Social sign-on

8. 8 MAPPING PERSONAL DATA ALL ALONG THE CUSTOMER JOURNEY TRANSPORTATION USE CASE Protecting customer privacy in the age of hyper personalization • Realtime personalization across customer journeys • 90M customers, including 27M in loyalty program • 1B+ e-mails delivered per year • Capture, reconcile and remediate personal data at scale • Minimize personal data through anonymization • Track & trace personal data footprints across information chain

9. 9 CHARITIES USE CASE Combatting donor fatigue with consent management • Automate data quality & protection controls across 50 data streams • Reinforce consent management across channels • Reduce the cost and time of manual intervention through workflows • Manage the feedback loop for attrition and finer grained targeting • Delivers health, nutrition, education, protection .for millions children across the world • Struggling for funding issues, compliance and transparency • Need for speed and efficiency for emergency campaign TALKING TOTAL CONTROL OVER PERSONAL DATA FLOWS

10. 10 • Research data for automotive • 70M individuals • 80 Employees Data experts : 25 IT professionals : 30 $ Trust & Insight Capture Cleanse Activate Enrich Comply ACCELERATING THE INFORMATION SUPPLY CHAIN THROUGH COLLABORATION DATA BROKERING USE CASE Collaborating for perfect data

11. 11 RIGHTS OF THE DATA SUBJECTS Creating the privacy control center for the data subject Rights of Access Consent Management Data Portability Rights to be Forgotten

12. 12 Wrap-Up 01 Data Privacy is a big thing 02 Move away from paper works, build the system of trust 03 A Step up in your Data Governance and Customer Intimacy Programs

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