1. YMCA Marketing
March 7th, 2012
John Meguerian, Grace Chang,
Diana Karvelis, Elsa Stahura

2. What is the essence
of the YMCA?

3. So we immersed ourselves in the Y.
We were looking for a single thing.
What we found were incredible stories.

6. And
YOUR
Stories

9. but a quilt
is nothing
without
thread

10. We see tremendous
potential in these stories.
But to shine they need
structure.

11. Divisions should embrace an
entrepreneurial spirit.
Free to use their passion and
specialized knowledge to craft
the best marketing for them.

12. Marketing is the conductor.
Free to look at the big picture to
coordinate, emphasize, and fit
things together.

14. For
Example:
Fitness
Classes PEDAL
POWER
Spinning Class
MCGAW YMCA
Spinning® is an exciting stationary
cycling class that incorporates
motivating music and visualization
techniques to put a healthy “spin” on
your workout. Weekdays at 6am, 2pm
and 7pm
McGaw YMCA
1000 Grove Street
Evanston, IL 60201
(P) 847 475 7400
www.mcgawymca.org

15. For
Example:
Fitness STACY
Classes JENNINGS:
FROM SPIN
TO WIN
Stacy had never
pedaled a mile when
she signed up for her
first spin class
But the second she got in the saddle,
the cycling bug bit her hard. Now she’s
in the best shape of her life, and rode
with four other Y-ers in a 100 mile
charity race.
Find your ride at mcgawymca.org/
spinning
McGaw YMCA
1000 Grove Street
Evanston, IL 60201
(P) 847 475 7400
www.mcgawymca.org

16. In General
1. Tell stories not facts
2. Y community at the core
3. Point to more info

17. Allows Won’t Engaging
creativity cannibalize and
and passion others’ relevant
to flourish efforts materials
Makes Captures
A two-way
members the feeling
learning
stronger of the Y for
experience
advocates consumers

18. You have the instruments
You have the score
What’s next?

19. Thank You.
Any Questions?