4. EVERYONE’S A CRITIC
Audiences are more educated and everyone wants to have a
voice. Your opinion matters (or at least you think it does).
Platforms are giving customers a voice like never before.
5. EVERYONE’S A CRITIC
Audiences are more educated and everyone wants to have a
voice. Your opinion matters (or at least you think it does).
Platforms are giving customers a voice like never before.
WHY AMAZON
• Shi%
from
downloading
to
uploading
content
• Connec:ng
to
facebook
• Brands
are
asking
for
our
opinion
• Having
current
content
that
people
can
talk
about
• People
trust
their
friends
• Short
term
(daily)
votes/polls
7. MOBILE MEANS MORE
THAN PHONE
Apps play nice with one another on multiple platforms. We
first met them on our phones but they are going into TVs as
well and everyone is starting to speak the touch screen
language.
8. MOBILE MEANS MORE
THAN PHONE
Apps play nice with one another on multiple platforms. We
first met them on our phones but they are going into TVs as
well and everyone is starting to speak the touch screen
language.
WHY AMAZON
• Variety
of
choices
• Language
isn’t
just
on
the
internet
• pps
are
found
everywhere
A
• ush
accessing
in
new
ways
P
• veryone
speaks
touch
screen
E
10. OUT WITH THE NEW IN WITH
THE OLD
The future is coming so fast people are reverting to the past.
Once forgotten brands/characters are being re-discovered and
their stories are being re-told in new ways.
Mickey
Mouse
11. OUT WITH THE NEW IN WITH
THE OLD
The future is coming so fast people are reverting to the past.
Once forgotten brands/characters are being re-discovered and
their stories are being re-told in new ways.
WHY AMAZON
• Memories
make
us
feel
good
• Give
opportunity
to
find
old
favorites
• ore
aIainable
–
easier
to
find
M
your
favorite
characters
from
• e
in
places
where
these
stories
B
childhood
are
being
told
• ncourage
interac:on
on
social
E
mediums
13. DESIGN FOR A LIFETIME
The baby boomers are alive and kicking. Brands are trying to
ease them into a more comfortable life over the hill. Things
are getting simple and functional for the older generations.
14. DESIGN FOR A LIFETIME
The baby boomers are alive and kicking. Brands are trying to
ease them into a more comfortable life over the hill. Things
are getting simple and functional for the older generations.
WHY AMAZON
• The
market
is
there
• Grandma
can
hang
but
needs
assistance
• Older
genera:on
is
adop:ng
new
technology
well
but
has
needs
on
• Keeping
it
simple
a
basic
level
• Content
15.
16. AFFORDABLE LUXURY
We’ve seen into the lives of celebrities, millionaires and
Housewives. Now everyone wants a taste of the good life
without being caught in debt.
“I wanna be a billionaire”
“Wake up in the morning
feeling like P-Diddy”
“Like a G-6”
“Poppin champagne in the
club”
“Living Life like a video”
17. AFFORDABLE LUXURY
We’ve seen into the lives of celebrities, millionaires and
Housewives. Now everyone wants a taste of the good life
without being caught in debt.
WHY AMAZON
• Splurging
is
fun
(on
a
small
scale)
• For
an
occasion,
people
will
pay
a
higher
• “I
deserve
this”
price
tag
if
it
makes
them
feel
like
a
rock
star
• Showing
off
to
social
circle
18.
19. BIG BRANDS GO INDIE
Big brands are disguising themselves as indie to appeal to a
smaller demographic that goes against the grain.
20. BIG BRANDS GO INDIE
Big brands are disguising themselves as indie to appeal to a
smaller demographic that goes against the grain.
WHY AMAZON
• Customers
want
a
meaningful/
• Highlight
the
variety
and
indie
films
in:mate
experience
• Blockbuster
summer
hits
are
great,
but
everyone
• Shows
authen:city
loves
a
good
story
• Big
brands
=
Bullies
• Everyone
loves
an
underdog
21.
22. PHYSICAL GOES DIGITAL
Things that were once tangible are all existing online.
Because we are connected 24/7 our lives exist digitally
and we are just accessing them in the cloud.
23. PHYSICAL GOES DIGITAL
Things that were once tangible are all existing online.
Because we are connected 24/7 our lives can exist digitally
and we are just accessing them in the cloud
WHY AMAZON
• Easy,
faster
• How
is
Amazon
being
accessed
• Security
for
keepsakes
• Customers
want
access
to
files
but
may
not
• Organiza:on
physically
need
them
on
their
computers
• An:-‐hoarding
• Less
clicking
is
beIer;
customers
want
access
quickly
with
as
liIle
steps
as
possible
24.
25. REPEAT OFFENDERS
Free unlimited all-access monthly pass to use exclusively whenever
you want.
Brands reward habitual purchasing habits via subscription or
membership services and by giving special deals to loyal
customers.
26. REPEAT OFFENDERS
Free unlimited all-access monthly pass to use exclusively whenever
you want.
Brands reward habitual purchasing habits via subscription or
membership services and by giving special deals to loyal
customers.
WHY AMAZON
• Don’t
like
to
be
constrained
• Point
system
• Love
op:ons
• Foster
an
environment
of
loyalty
• Don’t
cut
me
off
• Empowering
to
have
unlimited
things
• Auto
payments
are
easy
• Feel
unique
in
crowd
of
masses
27.
28. SHOPPING GETS FUN
Shopping on the internet isn’t new anymore. But the way to
go about doing it is. The new shopper is savvy with how they
find deals and are spreading the word to their social circle.
29. SHOPPING GETS FUN
Shopping on the internet isn’t new anymore. But the way to
go about doing it is. The new shopper is savvy with how they
find deals and are spreading the word to their social circle.
WHY AMAZON
• The
Hunt
/
Compe::ve
drive
• Recommenda:ons
through
social
circle
• People
Love
Deals
–
feel
good
• Deadline
deals
• AIainable
and
accessible
• Living
in
the
now
pla]orms
to
do
it
on
• Seasoned
online
buyers
from
• ovies
are
available
all
the
:me
but
how
can
this
M
first
wave
of
Amazon
and
eBay
like
moment
and
this
day
be
special
to
the
buyer
stores
