2. THE DAILY ADVERTISING CLUTTER
Some studies have shown that
we can be bombarded by up to
5000
marketing messages/gimmicks
a day..

3. WHEN YOU’RE COMMUTING TO WORK..

4. STALKING YOUR FRIENDS ON SOCIAL MEDIA..

5. READING THE NEWS..

6. EVEN CHECKING YOUR EMAIL.. (OR USING
ANYTHING GOOGLE –RELATED)

7. YOU CAN’T EVEN EAT IN PEACE..
VS

8. WHEN ORDERING YOUR MEALS..
Applewood smoked
bacon, fresh Roma
tomatoes

9. AS A RESULT…

10. HOW THEN CAN WE GET TO OUR CONSUMERS?!

11. PREVIOUSLY..

12. NOW..

13. 1. KNOW YOUR AUDIENCE

14. WHAT DO THEY WANT?
=
Cash
rewards
Discounts
Chance to
enter a lucky
draw
Level ups in
mobile
games
REWARDS LIKE..?

15. 2. MAKE THEM FEEL LIKE WANTING YOUR
PRODUCT
Emotion > Logic

16. 3. ENGAGE THEM

17. IN CONCLUSION…
Don’t be sucker for good marketing!
(Then again, I know you can’t help it
=P)