1. What’s happening
Harrisburg Mall TenanT newsleTTer
october 2010
PSU football aUtograPh Signing Macy’S ShoP for a caUSe
october 2, inside linebacker U october 16
Featuring former Penn State players: On Saturday, October 16, 2010, Macy’s will host the 5th
Zack Mills Noon - 1 p.m. annual Shop for a Cause, to benefit charities nationwide.
DJ Dozier 1 - 2 p.m. Since 2006, Shop for a Cause has raised more than $34
andre collins 2 - 3 p.m. million for regional and local charities across the country.
Tickets on sale now inside Linebacker U ($10 each). Here’s how organizations benefit:
All participating non-profit organizations will be
KiD’S clUb given special shopping passes to sell for $5 each.
candy, like tootsie rolls, and buy in bulk. On the day of event,
hosted by caitlin’s Smiles management will distribute a sign for you to post in your
Organizations keep 100% of the proceeds.
Saturday, october 2, 11 a.m., food court Pavilion store front. Kids will be instructed to visit participating stores
Children can enjoy free activities each month with the Here’s how customers benefit: from 12- 3 p.m. Be ready for an early start! Depending on the
Harrisburg Mall Kid’s Club. October will be hosted by Caitlin Sponsors will receive 20% (or 10%) savings* on almost all length of the line, mall management may begin to distribute
Smiles and will feature arts, crafts and more! of their purchases, including regular, sale and clearance bags up to 15 minutes early (11:45 a.m.).
merchandise*, and 25%* off a single purchase. And,
If you would like to participate with a coupon for the trick or
SatUrDay SMileS with caitlin’S SMileS customers will be eligible to win a $500 gift card, no purchase
treat bags, mall management will produce one for you (free of
october 9, 16, 23, 10 a.m to 2 p.m., food court necessary.
charge) or you can provide 1,000 of your own.
Pavilion, Play area & center court *Exclusions and restrictions apply. See savings pass for
Each Saturday in October, Caitlin’s Smiles will offer a variety of details. halloween ZoMbie walK
Saturday, october 30, 4 to 8 p.m.
activities for children of all ages: central Penn blooD banK blooD Drive There will be a locally organized “Zombie Walk”* throughout
october 9 Cookie Decorating Saturday, october 16, noon to 4 p.m., entrance near
the mall from 4-8 p.m. for anyone wanting to participate
october 16 Scavenger Hunt wachovia bank
(adult or child). To register, please email ZomburgMallCrawl@
october 23 Scavenger Hunt Support the Central Penn Blood Bank and help save a life!
yahoo.com. What is a zombie walk? For more information,
october 30 Visit Caitlin Smiles Booth at Trick-or-Treat event halloween tricK or treat visit http://en.wikipedia.org/wiki/Zombie_walk.
Each event will feature: jack-o-lantern coloring, card Saturday, october 30, noon to 3 p.m., Mall-wide, *This activity might be scary for young children, parental
decorating and more! *Caitlin will also be collecting registration off center court discretion advised.
donations of Play-Doh for children in need. How it works: The first 1,000 costumed* children (ages 12
& under) will receive a trick-or-treat bag** and a game piece viDeo gaMe toUrnaMent
charity event: Saturday, october 30 beginning at 11 a.m. in the food
listing participating mall stores. Children will then go on a
“hotteSt of” DiSaSter recovery scavenger hunt throughout the mall to collect candy! After court Pavilion
october 9, noon to 5 p.m., front Parking lot completing the scavenger hunt, children will be able to turn in The Harrisburg Ballers Club will host a video game tournament
Support local volunteer firefighters and purchase a “ their completed game piece to Customer Service for a special sponsored by Aaron’s and Rimco. Participants could win
Hottest & Bravest Firefighters of Central PA 2011 Calendar”. treat and mall coupons! thousands in cash and prizes (cash amount based on
Firefighters featured in the calendar will be at the mall to sign * Children must be in costume. participation). Games include: Madden 11, 2k10, Modern
autographs and take photos with fans! ** Trick-or-treat bags pre-filled with some candy. Warfare 2. For more information visit www.HBCPGA.com or
The “Hottest Of” Disaster Recovery Charity was founded in call 717-343-8393.
2005 to recognize volunteer firefighters for their heroic work Get Involved: This event provides an excellent opportunity to
while providing the opportunity to give back to victims of get potential shoppers into your store and increase sales! If agS car Show
property disaster. your store wishes to participate, simply return the sign-up Saturday, october 30 from 4 to 8 p.m., rear of Mall
$20.00 Calendars will be on sale at the event or online at form (TO BE DISTRIBUTED IN EARLY OCTOBER) to the mall This outdoor car show, hosted by AGS Enterprises Inc, will
www.serve1st.com. office. Participating stores will be required to purchase feature hundreds of vehicles. Open to everyone; there are no
candy (AT THEIR OWN COST) for at least 1,000 children. year, make or model restrictions. Free dash plaques for the first
If you’re worried about expense, look to purchase smaller 100 vehicles and raffle opportunities for those in attendance!

2. What’s happening harrisburg Mall, october 2010 MarKeting oPPortUnitieS
Looking to reach your potential customer? The
Marketing Department is ready to assist you
Sunday Monday Tuesday Wednesday Thursday Friday Saturday in marketing your business. Current programs
1 2 include:
linebacker u Mall electronic Marquee
Penn state Requirements for logos are as follows:
autograPh signing • Screen Size is 168X80 LED’s
Noon - 3 p.m. • File of 300 dpi or higher
kid’s club If you have a large sale or event coming up,
11 a.m. please contact the Marketing Department
Food Court Pavilion as soon as possible to schedule time on
the marquee and to discuss any additional
requirements.
3 4 5 6 7 8 9
saturday sMiles
with caitlin’s sMiles
10 a.m - 2 p.m.
Food Court Pavilion,
Play Area & Center Court
charity event:
“hottest of” barricade Program
disaster recovery From time to time, spaces under construction
Noon - 5 p.m. become available to advertise on. Graphics,
Front Parking Lot for the exterior of these barricades, must be
approved by Mall Management and produced at
tenant’s own cost.
10 11 12 13 14 15 16
saturday sMiles Mall Posters
with caitlin’s sMiles 22”X28” sign holders
10 a.m - 2 p.m. are located at various
Food Court Pavilion, points throughout the
Play Area & Center Court Mall. Please provide
Macy’s shoPPing a proof of your
for a cause professionally created
cPbb blood drive sign to the Marketing
Noon to 4 p.m. Department for approval. Mall events take
Entrance near
Wachovia Bank precedence over any single store event.
table tents
17 18 19 20 21 22 23 Provide 100 professionally created 5”x7” table
saturday sMiles tents to the Marketing Department for approval.
with caitlin’s sMiles
10 a.m - 2 p.m. Any other ideas, please feel free to present
Food Court Pavilion, them to the Marketing Department. We are
Play Area & Center Court always looking for new, fresh ideas to promote
your store and Harrisburg Mall!
website
Post information about upcoming sales and
promotions on the mall’s website www.
ShopHarrisburgMall.com! Coupon and e-blasts
opportunities are also available.
24 25 26 27 28 29 30
halloween
trick-or-treat
Noon to 3 p.m., Mall-Wide
video gaMe tournaMent
Beginning at 11 a.m.
Food Court Pavilion
halloween ZoMbie walk
4 to 8 p.m. facebooK
ags car show All mall tenants have the opportunity to promote
4 to 8 p.m., Rear of Mall sales on these sites - Free of Charge! This is
a great way to interact with shoppers who
31 frequent the Harrisburg Mall. Simply stop by the
Management Office and fill out a request form.
Here are some ideas on what to post:
1. Announce exclusive offers and promotions
just for Facebook friends. (i.e. “This Friday
only Facebook fans get “10% off your
purchase of $50.00 or more”).
2. Use the site to promote new products (i.e.
“New denim is here!” or “Summer fashions
have arrived!”).
3. Host enticing giveaways to draw traffic to
your store (i.e. “Stop by this month and enter
to win a free bracelet”).