Self-introductionThank you to Marty Lafferty, the DCIA, and the NAB for allowing us to participate
Not really talking about the cloud for distribution. That ship has long since sailed. This discussion is about the your business of making, transforming, storing, and managing the creative process and content.The cloud is cloudyTo quote Microsoft ad campaign, we all seem to be harkening the call “to the cloud”But should and/or how we as M&E industryApparent, intuitive benefitsIn addition to the marketing there seem to be readily apparent, intuitive benefitsEasy collaboration, built in resilience or backup, reduce capital expense, lower TCO, etc. Lot of vendors pushing solutions, many untestedNot All experts agree Excerpt from famous quote of Larry Ellison in reference to the industry calling everything cloud
These are really the same advantages as in any industry. In some cases they apply even more so in the realm of creative collaboration and Media and Entertainment. Federated resources mean virtually "No Limit“Flex your needs as function of workload, when in lumpy business it avoid large capex expenses that remain unused in downtime M & E business is definitely project based. And whether you are in broadcast or film often times you never know when the next big project will come. CPM quality of the cloud, everything is metered and relatively cheapFocus on creative process not on IT "No worries"Enable follow the sun creative process for distributed teams
Expensive Workstation & LicensesEspecially for smaller independentsProcessor intensive applications (Rendering, Transcoding, …)Keeping the creative process going – less breaks waiting for the technology to catch upAmount of compute varies depending on type of creatorGPUs and CPUs
Large file sizesLess about the cost of storage and more about the cost of transport in money and time – keep it all in the cloud and now need to move it.Local ingest and downloadUnlimited capacityKeeping more allows you to do moreRedundancy, fail-safeDistributed, global“Its not really the cost of computing, it is the cost of delivering the results of your computing” - Alistair CrollThis quote is as, or more, true in the creative world than in any
All Collaboration is good but one might say that two people in a creative environment being able to see and hear the same content is even more important to their process than two accountants sharing numbers?Large Studio example: LA, Japan, India, Europe
More Detail on Disadvantages:Legal Concerns – Covered by Jim Burger, DowLohnesSLA’s. guarantees - Covered by Jim Burger, DowLohnesSecurity ConcernsCovered by Jim Burger, DowLohnes But would like to emphasize it becomes even more difficult with distributed solutionConnecting to the CloudFast access - Issue of bandwidth - how do we get enoughDelivery NetworkNetworks and Cisco to help carry videoLarge well know tier one making the best around tier one96% in 2014 will be videosLast mile
Implementation (for the cloud provider)Hyperscale Meta data management Resilience Performance Geo distributionTrustPublic, Private, HybridConsumptionCapex, Opex, RisksScale<Detail slide to come>Interactivity<Detail slide to come>
Needs of the different groups…Business Security Piracy Legal Issues Control Ultimately, profitabilityIT Security Management Performance Support Control CostCreative Limitations to Creativity Collaboration Control
Implementation (for the cloud provider)
You do not want creative people thinking about infrastructure and you do not want them managing to infrastructure. That is you do not want them changing or limiting the creative process based on infrastructureThe artists time to redo is always more expensive then the cost of the technology. The cost of a GB or a CPU cycle is irrelevant in comparison the loss of assets, time, energy, or worse yet “creativity” itselfIt is the features or attributes cloud that are important. Its ability to be transparent, agile, and intuitive. The cloud more cable of this type of computing than anything we have seen before.
Specifically for Creative Collaboration.New storage technologiesAllow us to get to scale that is necessaryObject vs file Benefits for M&EPrivate CloudsLarge M&E organization build their own private cloudFox news example Industry vertical CloudsEmergence of industry clouds - FSI exampleBig RetailAsk question of the audience - should this be done in M&E – is there a use case for this in M&EDo clouds lead us to a new business of creativePublic cloud - independent creative people - Majors maybe not, but independent might say yes. They cannot afford all the tools but maybe collaboration and sharing resources works for them.Virtual production – Cloud based everything NLE, Storage, Transcoding, Rendering, etc.
For creative users…
Cloud as a Flexible & Collaborative Tool for Creators