Grannies aren't what they used to be. Today's Grannies are computer savvy, use social media, play computer games, book travel and use tablet computers as much as Millennials. As a UX designer, you should design for their needs today as part of Universal design and leapfrog today's designs to give them exoskeletons, autonomous cars and intelligent robots. Ask not for whom the bell tolls, design for yourself in 20 years.
4. Sr. Challenges
Undermining Confidence
Slipping and falling
over
Not being able to
get up
Someone seeing
your hand shake
Forgetting a word,
name, place
Not being able to
pronounce a word
Asking someone to
repeat something
and still not
hearing it
Dealing with
Government
bureaucracies
Learning
something new –
computer,
smartphone, IOT
9. More likely to be Spending Money
https://blog.dol.gov/2016/11/03/spending-habits-by-generation
10. More likely to be Traveling
https://www.moretimetotravel.com/
https://luggageandlipstick.com/
http://justabackpackandarollie.com/https://www.mccooltravel.com/ http://homefreeadventures.com/
11. More likely to be Playing Computer Games
Age Breakdown of Computer Video
Game players in the US in 2018.
12. More likely to be Using Social Media
429%
http://www.pewinternet.org/fact-sheet/social-media/
Increase in 100 youth 18-29
using social media (2010-2018)
Increase in 100 adults 65+
using social media (2010-2018)
31%
13. More likely to be Using Technology
54%
Tablet
http://www.pewinternet.org/fact-sheet/social-media/
Boomers – born 1946-64 are
today 72-54
67%
Sphone
Millennials – born 1981-96 are
today 37-22
92%
Sphone
52%
Tablet
16. Johnson, J., & Finn, K. (2017). Designing user interfaces for
an aging population: Towards universal design.
Amsterdam: Morgan Kaufmann.
https://www.w3.org/WAI/older-users/developing/
17. Visual Changes with Age
• Farsightedness –
Presbyopia
• Reduced visual acuity
• Loss of central vision –
Macula Degeneration
• Narrowing of peripheral
vision - Glaucoma
• Diminished light
perception
• Decreased contrast
sensitivity
• Diminished ability to
discriminate colors –
yellowed cornea
21. Subtle Visual Changes with Age
Johnson, J., & Finn, K. (2017). Designing user interfaces for an aging population: Towards universal design. Amsterdam: Morgan Kaufmann.
• Increased glare sensitivity
• Increased sensitivity to visual
distractions
• Increased susceptibility to
eyestrain
• Slower adaptation to changes
in brightness
• Slower visual processing
• Slower visual search (but faster
reading)
22. Design Solutions – Text Based
• Legibility – the usual…
• Make text enlargeable
• Use larger fonts
• Use plain, san serif fonts
• High contrast (at least 5:1)
• Adjustable contrast
• Make info easier to scan
• Use plain backgrounds
• Use static text
• Leave plenty of space reddit user japanman195
23. Design Solutions - Content
• Simplify
• Use consistent Calls to Action
• Keep graphics relevant
• Don’t distract, minimize clutter
• Position of content
• Lay elements out consistently
• Place important info in the center
• Make error messages obvious
• Group related content visually
• Non-text content
• Supplement images and videos with text
• Visual language
• Maintain visual consistency
• Make controls prominent
Lewis Carroll’s Jabberwocky
24. Motor Changes with Age
• Reduced manual dexterity
• Reduced hand-eye
coordination
• Slower movement
• Increased variance in
movements
• Slow and shaky
• Reduced balance, strength
and stamina
25. Design Solutions
• Keep gestures simple
• Avoid double click
• Avoid drag
• Avoid multi level menus
• Keyboard
• Minimize the need to use the keyboard - disagree
• Structure user input – mouse to keyboard
• Time for task completion
• Avoid Time-out
• Physical strain
• Keep users body position neutral
• Minimize repetition & movement
26. Design Solutions
• Ensure users can hit targets (Desktop)
• Big click targets
• Maximize clickable area
• Space between click targets
• Make cursor bigger
• Ensure users can hit targets (Touchscreens)
• Big tap and swipe targets
• Space between tap targets
• Place tap targets near users hand
• Place swipe targets at bottom or right
• Make cursor bigger
27. Hearing Changes with Age - Presbycusis
• Reduced ability to hear low-
volume sounds – below 10-12
dB
• Reduced sensitivity to high
frequency sounds – 16 kHz –
Mosquito tone
• Artificial speech
• Tonality of musical instruments
• Beeps and chimes
• Alerts
28. Further Hearing Changes with Age
• Reduced ability to localize
sound
• Reduced ability to filter
out background noise
• Reduced ability to
understand fast speech
29. Design Solutions
• Ensure audio output is audible
• Avoid high-frequency sound
• Ensure that sounds are loud enough
• Make auditory signals long
• Make output adjustable
• Adjustable volume
• Let users replay audio
• Make play speed adjustable
• Users select alert sounds
• Provide information in multiple ways
• Images with text
• Alerts multimodal
• Provide text to speech
• Minimize background noise
• Avoid distracting sounds
30. Speech Changes with Age
Johnson, J., & Finn, K. (2017). Designing user interfaces for an aging population: Towards universal design. Amsterdam: Morgan Kaufmann.
• Slower more hesitant
speech
• Higher pitched voice
• Reduced articulation
• Voice strength – cannot talk
all day as your children
think you can.
31. Design Solutions
• Alternative data entry mode
• Allow speech input
• Don’t require speech input
• Recognize challenge for some
disabilities
• If person has been deaf since birth
• If person stutters
• Test voice interfaces
• Make sure interfaces can be set
up to work comfortably with older
voices.
32. Age Related Changes in Cognition
• Reduced short term memory
• Less effective long-term
memory storage and retrieval
• Less skill transfer from one
learned situation to another
• Diminished ability to ignore
distractions
• Reduced ability to Multitask
• Declining spatial memory
33. Design Solutions - Cognition
• Avoid tasks requiring memory !!
• Don’t strain working memory
• Support Recognition / Avoid Recall
• Remind users
• Make gestures memorable
• Bring task sequence to closure so user knows
they are done
• Minimize need to manage multiple tasks
• Minimize multiple windows
• Keep tasks together
34. Design Solutions - Cognition
• Design for simplicity
• Minimize stimuli
• Help users maintain focus
• Eliminate distractions
• Indicate current task prominently
• Simplify navigation
• Most important things up front
• Make navigation consistent
• Make structure obvious
• Keep Hierarchies shallow
• Make categories unique
35. Design Solutions - Cognition
• Make users aware of a safe starting place
• Provide a link to home
• Provide Next and Back and Undo
• Let users see where they are
• Clearly indicate status
• Lead users step by step
• Show which step the user is in
• Show progress
• Show feedback
• Error recovery
• Prevent Errors
• Support easy error recovery
• Allow users to report problems easily
36. Design Solutions - Cognition
• Don’t rush users
• Don’t make msg time out
• Provide an X or an OK to close msg
• Make playback speed adjustable
• Understand users goals and follow likely user
path
• Consistency and Help
• Layout, navigation and interaction elements
should be consistent
• Allow users to practice
• Show valid input, Show what is required -
gestures
• Preformat input fields
• Provide reminders and onscreen help
• Use tables and point form where appropriate
37. Age Related Changes in Knowledge
• Lack of familiarity with
digital icons,
terminology, acronyms
• Outdated
understanding of how
technology works
• Better domain
knowledge –
crystallized intelligence
38. Design Solutions - Knowledge
• Avoid generation specific jargon /
anecdotes
• Don’t use terms like “sketchy” or “yolo” or
“snatched”
• Don’t use Arthur Miller as background music
• Update knowledge quickly
• If you think they are looking for the floppy disk
drive, explain how info is stored and quickly
get them over it.
• Rely on domain knowledge
• Use generic concepts that people can relate to
no mater what age they are
39. Age Related Changes in Search
• Make more typographical errors
in search strings
• Enter the same search strings
looking for new data
• BUT … Able to find obscure data
based on better domain
knowledge
40. Design Solutions - Search
• Help users find search function
• Place in upper right corner
• Make search box long
• Make search box smart – detect spelling errors
• Be flexible with input
• Structured input fields
• Show the proper format
• If you know what the user did wrong, fix it – don’t
scold
• Simplify Search
• Anticipate Likely Searches
• Show search terms
• Mark already visited results
41. Age Related Changes in Attitude
Johnson, J., & Finn, K. (2017). Designing user interfaces for an aging population: Towards universal design. Amsterdam: Morgan Kaufmann.
• More risk averse
• Get frustrated / give up
• Blame – self, designers,
software
• Avoid products for the
elderly, because they
aren’t old.
42. Design Solutions - Attitude
• Put the user in control
• Make some aspects adjustable
• Only ask for info you need – use form fill if
you have the info
• Make ads obvious
• Don’t talk down to older users
• Remember.. They still strive to be “cool”.
43. Game Changers – Evolution vs Revolution
• Exoskeletons
• Safety Features on Cars
• Autonomous Cars
• Intelligent Robotics
• Voice Interfaces
Ask Marvee, Ask My Buddy, Ask Mayo Clinic
44. “The Elderly May Toss Their Walkers for
Robotic Suits”
• Exoskeletons will prevent falls,
help people with paralysis
move.
• Phoenix Suit - $40,000
https://www.technologyreview.com/s/601420/the-
elderly-may-toss-their-walkers-for-this-robotic-suit/https://www.popsci.com/elderly-exoskeleton
45. Autonomous Cars
Waymo - Google
General Motors
ZooX - Toyota
• Level 0 – No Automation
• Level 1 – Driver
Assistance
• Level 2 – Partial
Automation
• Level 3 – Conditional
Automation
• Level 4 – High
Automation
• Level 5 – Full Automation
Tesla
https://www.bloomberg.com/news/features/2018-05-07/who-s-winning-the-self-driving-car-race
46. “Old People Shouldn’t Drive Old Cars”
Safety Features Available TODAY
Crash Avoidance Systems:
• Forward collision warning
• Adaptive headlights
• Blind spot detection
• Lane Departure Warning
• 360 Cameras
• Rear Cross Traffic Alert
Convenience:
• Self Park
• Adaptive Cruise Control https://www.nhtsa.gov/technology-innovation/automated-vehicles-safety
49. Ask Not For Whom the
Bell Tolls…
Designers
• Empathy for today’s
designs
• Remember the trends
for the Young/Olds
• Embrace the Revolution
– Autonomous Cars
Design for yourself in 20 years…
50. Reference
• Johnson & Finn
• https://www.uxmatters.com/mt/archives/2017/04/designing-user-interfaces-for-an-aging-population.php
• https://www.uxmatters.com/mt/archives/2018/01/accessibility-an-interview-with-kate-finn-and-jeff-johnson.php
• https://www.uxmatters.com/mt/archives/2013/10/designing-user-interfaces-for-older-adults-myth-busters.php
• W3C Web Accessibility Initiative
• https://www.w3.org/WAI/older-users/developing/
• Age Lab
• http://uxmas.com/2012/future-proof-designing-for-an-ageing-population/
• http://agelab.mit.edu/agnes-age-gain-now-empathy-system
• Heuristic / Guidelines
• http://www.redish.net/images/stories/PDF/AARP%20Audience-Centered%20Heuristics.pdf
• https://assets.aarp.org/www.aarp.org_/articles/research/oww/AARP-LitReview2004.pdf
• Fun Articles
• https://usabilitygeek.com/ux-design-thinking-senior-citizen-user/
• https://www.smashingmagazine.com/2015/02/designing-digital-technology-for-the-elderly/
• https://www.techenhancedlife.com/articles/paradox-good-ux-design-seniors
• https://www.fastcodesign.com/90131258/baby-boomers-are-aging-heres-how-design-will-have-to-adapt
• https://medium.freecodecamp.org/5-principles-for-designing-delightful-digital-experiences-for-seniors-8ece28229653
• http://uxpamagazine.org/future-proofing-tomorrows-technology/