Magazine Research on Sports Genre

1. Joey Keyser
Period 5
*

2. *
*Sports magazines focus on all the different
sports, players, teams, and events. They do
this by covering different events and also by
interviewing different athletes and team
officials.

3. *

4. *

5. *
*Audience:
-Total Audience: 137,000,000
-Average age: 48.5
-Average HHI: 194,900
-Net Worth: 685,200
-Average Years Waterskiing: 13.7
- Ski at least once a week per season: 85%
-own a boat: 89%
-Distribution: 30,000
-Own a Wakeboard: 56%
-Own a Combo Pair: 69%
-Male/Female: 91%/9%
-Own or Rent Waterfront property: 56%
-Avg. amount of minutes reading issue of Waterski: 85mins.

6. *
*This story covers different events
and tips about waterskiing, it will
either cover a story about a
barefooting clinic or a slalom
skiing clinic. They also may have
a story about a waterski show
which they would show pictures
of either pyramids or barefoot
runs/tricks. The magazine may
also cover interviews with certain
renown water-skiers like Keith St.
Onge, about his experience with
waterskiing.

7. *The Masthead: The masthead changes for each
issue of the magazine. That is because
depending on the photos they use for each
issue they will change the font to fit to the
photo. So for one the color may be green and
another it may be red. The fonts may change
too.

8. Masthead
Left Third
Coverlines
Main Cover line Central Image
Top Line
Barcode

9. *

10. *
*Audience:
-Median Age: 49.7
-Median HHI: $92,379
-Gender Male/Female: 81%/19%
-Education (Graduated College): 74.70%
-Employment Status (Employed):64.6%
-Employment Status
(Professional/Managerial):33.4%
-Employment Status (Top Management):7.4%
-Marital Status (Married):64%
-Total Audience: 5,898,000

11. *
*Golf Digest covers stories
ranging from golf
competitions, golf
tournaments, interviews with
professional golfers, it gives
you the best places to golf,
and it gives tips on how to
improve your golfing.

12. *
*The golf digest masthead is
always the same. They put it
on the top of the magazine
above the central image.
The font of the masthead is
Salvo Sans. The colors may
change depending on the
central image, but t is
mostly made up of black or
white font colors.

13. Masthead
Main Cover line
Central Image
Left Third
Coverlines

15. *Sports Illustrated
Media Kit
*Audience:
-Total Audience:
19,000,000
- Median Age: 42
-Median HHI: 69,509
- Males/Females: 80%/20%
-Ages 18-34: 7,800,000
- College: 11,900,000
- Employed: 13,600,000

16. *
*The stories that SI covers
are either interviews with
athletes, breaking news
stories (suspensions or
cuts from teams, etc.),
statistics before a big
game, or even player
futures based on talent.

17. *
*The SI masthead changes
according to the issue, for
example, the issues I used al had
one change in the masthead
with either color or font. The
masthead may also be covered
partially because it is a very
renown magazine, so readers
know the name although it may
be covered.

18. Central Image
Masthead
Main Cover line
Top Line
Cover line